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Amgen
http://angiogenesis.amgen.com/
Grid I
Grid II
Typography
Calibri Regular
Calibri Bold
Calibri Italics
Colors
:: Blue
:: Red
:: White
Visual Elements
+ Interactively engaging + Defined regions on each page+ Distinctive typography + Distinctive navigation tabs
Hierarchy
+ Visual hierarchy is inconsistent
+ Inconsistent grid layout contributes to inconsistent alignment of elements on each page
+ Content not organized logically and predictably
+ Increasing white space such as leading and kerning would have been enhanced the viewing experience
Positive Space
Negative Space
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