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design portfolio of jonathan graziani
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Copyright 2010 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Jonathan Graziani.
Jonathan Graziani415.244.5326jpgraziani@gmail.comwww.jonathangraziani.com
Academy of Art University79 New MontgomerySan Francisco, CA USA
Department Director_Mary ScottCourse_Portfolio SeminarInstructor_Mary ScottTitle_Alternative Modes Printer_BlurbText Stock_Proline MatteTypefaces_DIN Next ProCamera_Sony DSLR-A200Photography_Jonathan Graziani, Tiffany Moy, Ana GonzalezScanner_Epson 4490 PhotoSoftware_Adobe Creative Suite CS6
_alternative modes
_alternative modes
Growing up with a deaf brother, I learned to sign before I could speak. Later, as I learned to be a designer, those simple, physical gestures have stayed with me and have taught me that there are unlimited ways to communi-cate and tell a story. Thinking in alternative modes has become my process and my passion.
Jonathan Graziani_design portfolio
01. _THE SOCIAL HIVE p_8
02. _THE PAPER ARCHITECT p_36
03. _THE ART OF SHAVING p_52
04. _FLIGHTS OF FANCY p_76
CONTENTS
_alternative modes
05. _DATA ASPHYXIATION p_98
06. _HUMAN + MACHINE p_112
07. _PROZAC p_124
08. _WORLD MARKET p_142
09. _LOGOS p_184
THE SOCIAL HIVE
_project _the brief Focusing on sustainability and the Living Principles, identify a problem and design a solution based on an idea that crosses over several types of visual languages.
_course Print 2
_instructor Tom Sieu
_category Print Digital Media
_deliverables R3 Lab Book Packaging Enviromentals Website/APP
_typography OfficinaSans BennuSansA
_group Jonathan Graziani Tiffany Moy Deva Neale
alternative modesjonathan graziani_design portfoliop_8 course_print 2
_approach In this group project, its mission is, at its surface, to help promote the growth and well-being of honeybees. In saving these vitally important creatures, we seek to encourage positive changes in urban environmental, societal, economic and cultural capacities. In addition to partnering with Proxy
to provide a location to reach the local public, Bee Space offers a versatile in-depth social network that connects people from around the globe to gather data, share experiences, and form a thriving community to bring the honeybee back from the brink.
p_9 section_01 02 03 04 05 06 07 08 09 project_the social hive
A01._ To help promote the growth and well-being of honeybees, we will provide a sustainable urban bee keeping facility, experiences, and education to support a viable natural ecosystem for San Francisco residents.
B02._ sense of community light-hearted sophisticated user friendly modern informative
C._write briefA._honeybee CCD agriculture proxy urban bee farming urban farming
B._colony collapse disorder misconception of bees insufficient data
01. _RESEARCH honeybees
02. _IDENTIFY PROBLEMS honeybees
03. _DEFINE ATTRIBUTES bee space
THE SOCIAL HIVE
_alternative modes
alternative modesjonathan graziani_design portfoliop_10 course_print 2
sense of community light-hearted sophisticated user friendly modern informative
D04._A book that represents an in-depth proposal to Proxy detailing not only our intentions for the proposed space but also information on honeybees them-selves, why they so drastically need our help and a breakdown of our plans for launching a bee-centered social network. bee space social network application
promotional packaging
environmental advertising
C03._collect bee data proxy education local community network database
E._community F._network functionalityD._emotional impact
03. _DEVELOP SOLUTIONS for bee space
04. _DETERMINE DELIVERABLES for bee space
p_11 section_01 02 03 04 05 06 07 08 09 project_the social hive
www.beespace.com
PROXY
THE SOCIAL HIVE
Proxy
My Hives
Harvest
Profile
Bee Medic
Resource
Bee Space
HivesApiariesInspectionsPhotos
39˚W, 124˚NHAYES VALLEY
Copyright © Bee Space 2011. All rights reserved. Terms of use About Contact Profile Help
APIARIES
Fri 8°C – 16°C
7°C – 15°C
8°C – 14°C
8°C – 14°C
Sat
Sun
Mon
San Francisco, CAPartly Cloudy, 16°C
updated 52m 38s ago
next1 of 12 prev
Tom’s Haus
Hayes & Broderick
This apiary contains three BeeHaus hives that operate...
Tiffany’s Pollination Party
Fulton & Pierce
Three hives under expert care have yielded honey much...
Jonathan’s Bees Best Friend
Fell & Baker
With six Langstroth hives working at full capacity...
Deva’s Busy Ladies
Hayes & Steiner
Four hives reside at this location with a yeild of 24
www.beespace.com
PROXY
THE SOCIAL HIVE
Proxy
My Hives
Harvest
Profile
Bee Medic
Resource
Bee Space
HivesApiariesInspectionsPhotos
edit
Add Hive
Re-Queen
Add Apiary
Inspection
Archives
+
+
Tools
192
128
96
64
48
32
24
16
8
02004 2011201020092008200720062005
ASSISTING YOUR BEE NEEDS WITH
ANNUAL HONEY HARVEST TRACKER
Hive1
Hive
Queen
Harvest
Photos
Inspected
Issue(s)
Last Inspection
LangstrothQ/Hive 1No Harvest12 Photos
09/03/2011none
Hive2
Hive
Queen
Harvest
Photos
Inspected
Issue(s)
Last Inspection
LangstrothQ/Hive 2Yes Harvest6 Photos
09/04/2011none
Hive3
Hive
Queen
Harvest
Photos
Inspected
Issue(s)
Last Inspection
LangstrothQ/Hive 3No Harvest8 Photos
09/8/2011none
Hive4
Hive
Queen
Harvest
Photos
Inspected
Issue(s)
Last Inspection
LangstrothQ/Hive 4No Harvest10 Photos
10/03/2011none
Hive 1
Hive 2
Hive 3
Hive 4
Copyright © Bee Space 2011. All rights reserved. Terms of use About Contact Profile Help
p_29 section_01 02 03 04 05 06 07 08 09 project_the social hive
My HivesBack Profile
Home MoreScan Apiary Social Hive
Add Hive
Add Apiary
+
Hive 1
Hive 2
Take Photo
Bee MedicBack Upload
Home MoreScan Apiary Social Hive
Hive Summary
Medic Problem
Photos
Hive 1
Hive 1Hive Type: LangstrothUnique ID: 3489Manual Link: http://hive.es/3489Queen Installed: Q/Hive1 20th April 2010Created: 20th April 2010Apiary: Hive 1Colony Source: Bought PackageParent Colony:Child Colonies: None
List Issue(s)I have now replaced 4 queens in the last 2 months. I don’t know what is killing them. My bees seem more aggressive this month.
My HivesBack
Home MoreScan Apiary Social Hive
Hive Summary Hive 1
Hive 1Hive Type: LangstrothUnique ID: 3489Manual Link: http://hive.es/3489Queen Installed: Q/Hive1 20th April 2010Created: 20th April 2010Apiary: Hive 1Colony Source: Bought PackageParent Colony:Child Colonies: None
Edit Hive
Re-queen
Archive
+
Bee MedicBack Profile
BeesFeed Hive Mates
Tom SieuDid you harvest yet?
2:45 PM
Tiffany MoyJust got a new queen!
4:13 PM
Jonathan GrazianiNew Honey Harvest!
11:21 AM
Deva NealeBought a new BeeHaus...
7:38 PM
Steph GraeginI dont see eggs!
9:05 PM
Home MoreScan Apiary Social Hive
InspectionBack
Choose Hive Hive 1
Laying Pattern1: Poor
Queen Cells–
Flight Orientation–
Varroa Drop–
Pollen Arriving–
Temperament–
Queen Seen
Eggs Seen
Home MoreScan Apiary Social Hive
ScanClear Done
Home MoreApiary Social Hive
Hive Scan
Scan
ApiaryBack Profile
Home MoreScan Apiary Social Hive
39˚W, 124˚NNOE VALLEY
InspectionBack
Choose Hive Hive 1
Laying Pattern1: Poor
Queen Cells–
Flight Orientation–
Varroa Drop–
Pollen Arriving–
Temperament–
Queen Seen
Eggs Seen
Home MoreScan Apiary Social Hive
Bee Medic
Bee Medic1 unread medic message
New Issue
Recent Activity2 pending medical issues
Back Profile
Home MoreScan Apiary Social Hive
alternative modesjonathan graziani_design portfoliop_34 course_print 2
THE PAPER ARCHITECT
_project _the brief Design and manufacture a clock based around your choice of inspiration. Create packaging to showcase the clock/lamp and brand essence.
_course Package Design 3
_instructor Thomas McNulty
_category Packaging Industrial Design
_deliverables Clock Clock Packaging
_typography Univers Custom Typeface
alternative modesjonathan graziani_design portfoliop_36 course_package design 3
_approach The design of this clock is based around the “Paper Arbor” in Nagoya, Japan. Ban’s first free-standing building using the paper tube technology. I infused Ban’s philosophy of “emphasis on issues of conservation, economy and accessibility does not necessarily involve a sacrifice in architectural beauty” and paper tube technology into the clock which also functions as a lamp. Shigeru Ban’s architecture has an extraordinary synthesis of structural space and time. Using little more than paper tubes, concrete and wood allows him not to overtly express his struc-tural elements but to incorporate them into the design. With
the advent of sustainability, cardboard and paper have taken supremacy as a packaging material to protect the valued object and to not harm the environment in the process. Ban has taken this vision and has made paper the lead role in his work.
p_37 section_01 02 03 04 05 06 07 08 09 project_the paper architect
A01._ The most important motif in Ban’s work is the invisible structure. That is, he doesn’t overtly express his structural elements, but rather chooses to incorporate it into the architectural design.
B02._ space time structure sustainable warmth tranquility
B._write briefA._shigeru ban japanese culture clocks lamps architecture sustainability
01. _RESEARCH shigeru ban
02. _DEFINE ATTRIBUTES clock/lamp
THE PAPER ARCHITECT
_alternative modes
alternative modesjonathan graziani_design portfoliop_38 course_package design 3
C03._Made from 100% recyclable materials paper, wood and concrete. Solar/electric powered rotational clock/lamp.
D._physical characteristics E._functionalityC._emotional characteristics
03. _MAKE CONNECTIONS between ban’s architecture and a clock/lamp
04. _DETERMINE DELIVERABLES for clock and packaging
p_39 section_01 02 03 04 05 06 07 08 09 project_the paper architect
a sense of space and time—SHIGERU BAN CLOCK/LAMP
The Shigeru Ban is a synthesis of structure, space and texture. The clock’s core structure is constructed from paper tubes because paper is neither permanent or temporary just as space and time. The clock is also multifunctional. It serves as a clock and desk lamp. With the advent of sustainability, cardboard and paper have taken supremacy as packaging material to protect more valued objects, to serve rather than to lead. Shigeru Ban has taken this preconceived vision and has made paper the lead role in his work.
Made from 100% recycled material and paper tubing
SHIGERU BAN 5 Matsubara, Setagaya Tokyo, Japan 156-0043
shigeruban.clock.com
alternative modesjonathan graziani_design portfoliop_46 course_package design 3
THE ART OF SHAVING
_project _the brief Rebrand an existing company with a new logo, a new identity system and a brand standards manual to guide the redesign.
_course Identity 2
_instructor Todd Hedgpeth
_category Branding Package Design
_deliverables Branding Manual Packaging
_typography Eames Century Modern Knockout Sentinel
alternative modesjonathan graziani_design portfoliop_52 course_identity 2
_approach To rebrand and develop a new branding story in a unique, witty and sophisticated way that would encompass the brand’s dedica-tion towards bringing back the traditional shave while retaining the most recognizable parts of the brand’s equity. The brand was in need of a more personal feel for its consumers. The Art of Shaving is a specialized brotherhood of shaving that provides traditional shaving services and high quality products for the
man who appreciates the experience of the traditional upscale shave. The new branding created an elite shaving gentlemen’s society essence paired with tongue in cheek illustrations and witty humor to show consumers we are serious about our quality products for men with shaving issues, but at the same time, we are not your grandfather’s dull shaving products.
p_53 section_01 02 03 04 05 06 07 08 09 project_the art of shaving
A01._ To create an elite shaving gentle-men’s society essence paired with tongue in cheek illustrations and witty humor to show consumers we are serious about our quality prod-ucts for men with shaving issues, but at the same time, we are not your grandfather’s dull shaving products.
B._write brief/USP
SKIN ISSUES
THE ART OF SHAvING
TRADITIONAL SHAvE
A._art of shaving men with shaving issues traditional shaving tips new advances in shaving
01. _RESEARCH the art of shaving
02. _DEFINE CONCEPT brotherhood of shaving
THE ART OF SHAVING
_alternative modes
alternative modesjonathan graziani_design portfoliop_54 course_identity 2
C03._branding manual packaging for products environmental
B02._classic sophisticated mystique cheeky witty
D._traditional illustration E._elite shaving graphicsC._cheeky typography
03. _DEFINE VISUAL LANGUAGE the art of shaving
04. _DETERMINE DELIVERABLES the art of shaving
p_55 section_01 02 03 04 05 06 07 08 09 project_the art of shaving
FLIGHTS OF FANCY
_project _the brief Select a convention of our choice or make up a convention to create the branding for the upcoming event. While researching the convention, establish a theme that encompasses the heart and soul of the convention.
_course Print 1
_instructor Nicole Flores
_category Print Design Package Design Digital Media
_deliverables Card Set Posters Packaging Website
_typography Eames Century Modern Gotham
alternative modesjonathan graziani_design portfoliop_76 course_print 1
_approach Ever since I could walk and use a pair of scissors, I have been obsessed with building fantasy themed suits and crafts. This project allowed me to get back in touch with my fantasy world again. Through this, Flights of Fancy was born, which is a com-petition for human powered flying machines and is inspired by the original human powered flying expo, the International Birdman in England. The goal was to create a memorable and exciting branding story that would showcase the heart and soul of human powered flying machines. For the core branding, a fictitious character was
created, who would appear throughout the campaign in human powered flying machines. A sophisticated, scientific language was used that would convey the essence of the process of build-ing human powered flying machines. The building of the machine is really the joy and love in the heart of the flight competitors.
p_77 section_01 02 03 04 05 06 07 08 09 project_flights of fancy
A01._ To create a memorable and exciting branding story that would showcase the heart and soul of human powered flying machines. For the core branding, a ficti-tious character was created, who would appear throughout the campaign in human powered flying machines. A sophisticated, scientific language was used that would convey the essence of the process of build-ing human powered flying machines.
B._write brief/USPA._aeronautics wright brothers da vinci theory of flight birds psychology of flight
01. _RESEARCH flight
02. _DEFINE CONCEPT human powered flight
FLIGHTS OF FANCY
_alternative modes
DESIRE TO FLy
FLIGHTS OF FANCy
AERONAUTICS
alternative modesjonathan graziani_design portfoliop_78 course_print 1
C03._card set poster series promotional piece website environmental
B02._imagination technical scientific passion incite
D._flight blueprints E._scientific languageC._illustrative characters
03. _DEFINE VISUAL LANGUAGE flights of fancy
04. _DETERMINE DELIVERABLES flights of fancy
p_79 section_01 02 03 04 05 06 07 08 09 project_flights of fancy
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alternative modesjonathan graziani_design portfoliop_90 course_print 1
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p_91 section_01 02 03 04 05 06 07 08 09 project_flights of fancy
Flights of Fancy challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight! Flights of Fancy implies inspiring dreams of flight, but all these crafts will ultimately splash into the waters below. The human powered crafts are judged not only on their flight’s distance, but creativity and showmanship as well.
Caution: Flights of Fancy may cause extreme excitement. In some cases in humans, it may cause vivid bird like dreams and hallucinations. Proceed with caution when acting upon bird like hallucinations.
STATUS CHECK:
AIR BALANCE
+ CONDOR + DA VINCI
+ KINGFISHER
flightsoffancy.com
clear for take off
MAY 27–28th HYDE STREET PIER SAN FRANCISCO
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crash rankingHIGH LOW
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p_95 section_01 02 03 04 05 06 07 08 09 project_flights of fancy
DATA ASPHYXIATION
_project _the brief To design a typographic conference addressing pertinent issues facing the topic of typography and the roll designers play when using typography as a means to communicate. The topic should be conveyed in a form of conceptual experimental media.
_course Typography 3
_instructor Ariel Grey
_category EXPM Typography Print Design
_deliverables EXPM Book
_typography AauxOffice Blender Pro LuggageBroken OCR Numbers
alternative modesjonathan graziani_design portfoliop_98 course_typography 3
_approach Develop a conference to raise awareness of the disorders we are now experiencing due to information overload. As we spiral into the digital revolution with every new technological advancement, we journey deeper down into the digital rabbit hole. Our perception of reality is changing and will transform our environment. The hallucination of the digital world is unedited and intensified which allows people to question and develop alternative forms of visual language and the future of human life. We are seeing increasing paralyzing levels of mental pollution caused by media expansion and technological advancements. This in the end is causing us to have a sensory overload and creating a memory disorder.
For the experimental book, starting on the front cover, begins a conscious flow of information and thought which will stimulate the reader into feeling overloaded as we are in our daily lives. As you proceed further in book, you discover that the information is highly structured despite it being bombarded with digital noise juxtaposed to the information. As the book ends it questions our lives as humans and if there will be a new future species.
p_99 section_01 02 03 04 05 06 07 08 09 project_data asphyxiation
A01._ To create a book, starting on the front cover, begins a conscious flow of information and thought which will stimulate the reader into feeling overloaded as we are in our daily lives. As you proceed further in book, you discover that the information is highly structured despite it being bombarded with digital noise juxtaposed to the information. As the book ends it ques-tions our lives as humans and if there will be a new future species.
B._write briefA._information overload neurology memory disorders psychology of the mind bionics
01. _RESEARCH data asphyxiation
02. _DEFINE CONCEPT information overload
DATA ASPHYXIATION
_alternative modes
INFO OvERLOAD
1024MB CONFERENCE
BIONICS/NEUROLOGy
alternative modesjonathan graziani_design portfoliop_100 course_typography 3
C03._abstract book card set
B02._conscious flow chaos scientific graphics structure digital noise
D._fragmented typography E._info graphicsC._pixelated digital noise
03. _DEFINE VISUAL LANGUAGE 1024mb conference
04. _DETERMINE DELIVERABLES 1024mb conference
p_101 section_01 02 03 04 05 06 07 08 09 project_data asphyxiation
PROZAC
_project _the brief Choose a brand that you wouldn’t associate with home gardening and create a garden line around it. Push the packaging to be multifunctional and more than just a box to protect the primary valued item.
_course Package Design 3
_instructor Thomas McNulty
_category Packaging Sustainability
_deliverables 5 Piece Box Set Planter Box
_typography Univers
alternative modesjonathan graziani_design portfoliop_112 course_package design 3
_approach Develop a connection between the medical brand name, Prozac and gardening that will capture loyal gardening consumers and attract a new audience of consumers that are looking for fulfill-ing ways to improve their health and well-being.
Recent studies have shown that 18.8% American adults experi-ence a major depression disorder in a given year. Through horticultural therapy, it has been shown that gardening induces positive emotions by relieving stress and alleviating depres-sion. Studies have shown that physiological indicators such as respiration, pulse and blood pressure respond positively while gardening inside or outside.
Each package has a fun, slightly humorous yet sophisticated headline that references a specific disorder in which the product is known to help in a unique way. Having a medical slant keeps the brand’s essence and integrity intact and also allows the product to stand out from the rest of the competition. The pack-aging is multifunctional. The inside corrugated packaging turns into a biodegradable planter box and contains biodegradable seed kits which can be placed directly into the ground for growth.
p_113 section_01 02 03 04 05 06 07 08 09 project_prozac
A01._ Develop a slightly humorous yet sophisti-cated headline that references a specific disorder in which the product is known to help in a unique way. Having a medical slant keeps the brand’s essence and integ-rity intact and also allows the product to stand out from the rest of the competition.
B02._ sophisticated light-hearted sustainability geigy medical unique
B._write briefA._prozac horticulture therapy sustainability plants
01. _RESEARCH prozac
02. _DEFINE ATTRIBUTES prozac
PROZAC
_alternative modes
alternative modesjonathan graziani_design portfoliop_114 course_package design 3
C03._Design five different garden line boxes. The packaging is multifunctional. The inside corrugated packaging turns into a biodegradable planter box and contains biodegradable seed kits which can be placed directly into the ground for growth.
D._physical characteristics E._functionalityC._emotional characteristics
03. _MAKE CONNECTIONS between prozac and horticulture therapy
04. _DETERMINE DELIVERABLES for the garden line packaging
p_115 section_01 02 03 04 05 06 07 08 09 project_prozac
HUMAN + MACHINE
_project _the brief Rebrand an existing company with a new logo, a new identity system and a brand standards manual to guide the redesign.
_course Identity 3
_instructor Todd Hedgpeth
_category Branding Print Design
_deliverables Branding Manual Branding Poster
_typography DIN Next Pro
alternative modesjonathan graziani_design portfoliop_124 course_identity 3
_approach The strategy for the Dremel project was to break through the chaos of the same common power tool branding with a sophis-ticated identity that would stand apart from the competition with a sense of bold creativity. The brand idea of specialty tools for inspiring unexpected creations plays out through the mess-aging of what the tools and bits are capable of creating.
Inspiration for the Dremel mark began at the post industrial revolution about the time Dremel was born. At this moment in time is where we see machines harmonizing with humans and working together as one. With this ideology in mind, I decided to create a brandmark that depicts the fusion of machine and human as one.
p_125 section_01 02 03 04 05 06 07 08 09 project_human + machine
A01._ Inspiration for the Dremel mark began at the post industrial revolution about the time Dremel was born. At this moment in time is where we see machines harmonizing with humans and working together as one. With this ideology in mind, I decided to create a brandmark that depicts the fusion of machine and human as one.
B._write brief/USPA._dremel industrial revolution craftsman community
01. _RESEARCH dremel
02. _DEFINE CONCEPT human + machine
HUMAN + MACHINE
_alternative modes
HUMAN
DREMEL
MACHINE
alternative modesjonathan graziani_design portfoliop_126 course_identity 3
C03._branding manual environmental
B02._Speciality versatile community inspiring industrial
D._modern iconography E._ european industrial photographyC._community brand narrative
03. _DEFINE VISUAL LANGUAGE dremel
04. _DETERMINE DELIVERABLES dremel
p_127 section_01 02 03 04 05 06 07 08 09 project_human + machine
WORLD MARKET
_project _the brief Reinvent the branding and packaging of World Market’s store and private labels in a collaborative team effort.
_course Package Design 4
_instructor Michael Osborne
_category Brand Strategy Packaging Industrial Design
_deliverables 80–100 SKUs
_group Jonathan GrazianiTiffany Moy Ana Gonzalez Chhunpora Rith
alternative modesjonathan graziani_design portfoliop_142 course_package design 4
_approach In this complex group project, we rejuvenated World Market’s current store brand by carefully categorizing and inventing lines of products that cater to a new generation of buyers. In life we surround ourselves with objects and other emotional elements that define who we are and our personal experiences. Our brand
is about capturing and discovering emotions from things that are important to you which make up your essence. We created a store brand with three categories and four private label brands to elevate World Market to another level.
p_143 section_01 02 03 04 05 06 07 08 09 project_world market
STORE BRAND
Gentle but reliable cleaning products with a splash of light-hearted humor.
_department: Performance
_target audience: 25–50 Men & Women
A. newsprint
B. gentle
C. instructive
Traditional family food products from around the world.
_department: Food & Drink
_target audience: 25–50 Men & Women
A. nostalgic european
B. parcels
C. homey
Sophisticated affordable cleansing products for the modern women.
_department: Bath
_target audience: 25–50 Women
A. refreshing
B. modern
C. tranquil
alternative modesjonathan graziani_design portfoliop_144 course_package design 4
PRIVATE LABELS
Handpicked gourmet food from around the world.
_department: Food
_target audience: 25–50 Men & Women
A. travel tickets
B. cultural
C. sophisticated
Fantasy inspired kids bath products.
_department: Bath
_target audience: 3–9 kids
A. playful
B. fantasy
C. amusing
Family bonding BBQ products with a cheeky undertone.
_department: BBQ Products
_target audience: 25–55 Men
A. cheeky
B. tall tales
C. natural
Speciality self service market.
_department: Self Service Food
_target audience: 25–55 Men & Women
A. nautical
B. farmers market
C. artisan
p_145 section_01 02 03 04 05 06 07 08 09 project_world market
RE
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JAKARTA
WHOLE CLOVES
10.5 oz | 300 gINDONESIAN GROWN
A H A N D PIC K E D L I M I T E D
I T E M OF 1579 BOT T L E S OF
W H IC H T H I S I S
C h e f M on r o e h a s br o u g h t y o u t h i s s p e c i a l t y s pic e a l l t h e w a y f r om I n d on e s i a . L i g h t l y c r u s h a n d a d d t o a n y d i s h t o br i n g i t s f l a v or t o l i f e .
f l i ght 759
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D I S T R I B U T E D B Y W O R L D M A R K E T 1 0 7 7 6
T R I N I T Y P K W Y S T O C K T O N, C A 9 5 2 1 9
I N G R E D I E N T S : P I S TA C H I O S E E D S
A U T H E N T I C S U S TA I N A B L E O R I G I N
CL ASS/first cl ass
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179
RE
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MADRID
WHOLE CARDAMON
10.5 oz | 300 gSPANISH GROWN
A H A N D PIC K E D L I M I T E D
I T E M OF 1579 BOT T L E S OF
W H IC H T H I S I S
C h e f M on r o e h a s br o u g h t y o u t h i s s p e c i a l t y s pic e a l l t h e w a y f r om S p a i n . L i g h t l y c r u s h a n d a d d t o a n y d i s h t o br i n g i t s f l a v or t o l i f e .
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D I S T R I B U T E D B Y W O R L D M A R K E T 1 0 7 7 6
T R I N I T Y P K W Y S T O C K T O N, C A 9 5 2 1 9
I N G R E D I E N T S : P I S TA C H I O S E E D S
A U T H E N T I C S U S TA I N A B L E O R I G I N
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356
RE
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VALENCIA
BOMBA RICE KIT
10.5 oz | 300 gSPANISH GROWN
A H A N D PIC K E D L I M I T E D
I T E M OF 1579 BOT T L E S OF
W H IC H T H I S I S
C h e f M on r o e h a s br o u g h t y o u t h i s s p e c i a l t y r ic e a n d s pic e k i t a l l t h e w a y f r om S p a i n . P r e p a r e t h e s pic e s w i t h t h e r ic e f or a n a u t h e n t ic S p a n i s h d i s h .
f l i ght 759
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D I S T R I B U T E D B Y W O R L D M A R K E T 1 0 7 7 6
T R I N I T Y P K W Y S T O C K T O N, C A 9 5 2 1 9
I N G R E D I E N T S : B O M B A R I C E ,
P E P P E R C O R N , G A R L I C P O W D E R ,
F E N U G R E E K , C AY E N N E
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410
p_181 section_01 02 03 04 05 06 07 08 09 project_world market
To my family for their consistent support. My cat, Amelie, for being there for me. All my friends from San Francisco especially Tom and Rita. Mary Scott for guiding me in the process of making this book. All my inspiring teachers at the Academy: Mary Scott, Sami Saaud, Michael Osborne, Roland young, Tom Sieu, Thomas McNulty, Todd Hedgpeth, Christine George, Ariel Grey, Carolina De Bartolo, Scott Rankin, Allen Gaoiran, Chamindri Wijemanne, David Hake, Laura Milton and Nicole Flores. Thank you everybody.
_thank you
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