Allen Solly 1

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ALLEN SOLLY

HISTORY

Formed in 1744.

Nottingham, England.

A brand of William Hollins & Co. Ltd.

In 1990 it was bought by Madura

Garments.

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MADURA COATS LTD

Madura garments is a sub-division.

Madura garments owns many brands.

In year 2001 Madura garments were taken over by Aditya Birla Group.

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ALLEN SOLLY

Came in India in 1990.

Launched the concept of Friday Dressing.

Introduced women wear in corporate world.

Known as most dominating brand.

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WOMEN SCENARIO IN INDIA

In 90’s last decade looked for

independent women with comforts.

21st centaury was the origin of the

corporate world.

Women took active part in corporate

world.

A new market for women wear

emerged.

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The new Corporate look by Allen Solly

I. Women entrepreneur was emerging.

II. In year Dec. 2001 women wear were

launched.

III. Targeted the women professionals in

India.

IV. Demand for branded women apparel.

LAUNCH OF WOMEN WEAR

ANNUAL RETAIL GROWTH RATE0

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COMPETITORS

Ritu Beri’s “Label”

Puja’s “Bizarre’s”

United colors of Benetton

Blackberry

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FINANCIAL REPORT : SALES(CR)

Financial year 2000-2001: Rs.300.6cr

Financial year 2001-2002: Rs.379.7cr

Financial year 2002-2003: Rs.347.6cr

Financial year 2003-2004: Rs.413.1cr

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ANALYSIS OF FINANCIAL REPORT Great jump in sales during 1 year.

Fall in sales during 2 year.

Rise in sales due to implementation of effective plans.

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INDIA`S CLOTHING TEXTILE FASHION INDUSTRY0

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FUTURE PROSPECTS Branded women apparel market is

projected to rise at a rate close to 25% and surpass Rs. 18,000 Crore by 2010.

Today Allen Solly turnover is 200 crore.

Aims to grow with a turnover 500 crore till 2011.

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Thank You

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