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All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004
New Opportunities of Removable Storage Standard,
iVDR for Consumer Electronics
September 2004
Kenji Taima
SANYO Electric Co.,Ltd.
iVDR Consortium
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 2
Information Versatile Disk for Removable usage
1. Removable2. Open Industry Standard
regardless of manufactures 3. Common platform for
PC and CE usage4. Content/Data Protection
by PKI5. Large Capacity and
High-Speed Access
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 3
Family2.5 inch Type 1.8 inch Type
※ 2.5 Serial and 1.8 Serial types are socket-compatible67
mm
Same width with iVDR
110
mm
10mm
iVDR iVDR mini
12.7mm
80 mm
1 inch Type
iVDR micro
50 m
m
8 mm
50 mm
TENTATIVE
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 4
Consumer HDD MarketConsumer HDD Market
Year 2002Year 2005AV Devices
PC
70%
30%
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 5
HDD AV Recorder MarketHDD AV Recorder Market
0
2
4
6
8
10
12
14
16
1999 2000 2001 2002 2003 2004 2005
Source(2000.Nov) : Seed Planning Inc.
Sh
ipm
ent (m
illions)
year
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 6
FIXED HDD D-VHSOptical
DiskMemory
Card
Capacity
Cost / bit
Mobility
Shockproof
Random Access Speed
Versatile Information
Scalability with Compatibility
Why HDD ? But …Why HDD ? But …
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 7
HDD
D-VHSOptical
DiskMemory
CardiVDR FIXED
Capacity
Cost / bit
Mobility
Shockproof
Random Access Speed
Versatile Information
Scalability with Compatibility
iVDR, PerfectibleiVDR, Perfectible
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 8
iVDR Target DomainiVDR Target Domain
Long-term StorageLong-term Storage(Library)(Library)
FixedFixed(Large Capacity)(Large Capacity)
MobilityMobility(Small Capacity)(Small Capacity)
120mmOptical
Disc
MemoryCard
Small SizeOptical
Disc
Size Size
time
time
3.5”HDD
Short-term StorageShort-term Storage(Time Shift)(Time Shift)
iVDR
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 9
Users Benefits
1. Common media platform among home, mobile and car
2. More selective according to capacity, price and usage
2. Keeping compatibility while increasing capacity
3. Benefiting from the rapid progress of density technology (doubling per year)
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 10
Ubiquitous Media
TV
PC
Car navigation& Audio
Home Audio
Set-Top BOX/PVRHomeServer
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 11
Car Navigation& Audio
Navigation-related Content
Updated Map Data
Recorder
PC
Video
Image
Music
Map Data
AV Data
Downloaded Content
Broadcasted Content
Portabilitylike iPod
Broadband to the Car
via Internet
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 12
Benefits for Car User
1. “narrow connected” car to broadband environments
Large contents such as high-def TV programs recorded in an iVDR at home can be seamlessly brought into the car.
2. No lose of contents, No leak of your private data when change/repair the car
Contents and data resides on an iVDR which you simply take out of the car
3. Easy maintenance
No need to send the whole set of the device or the entire car for repair when only the HDD is broken
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 13
Prototypes - Car Navigation & Audio
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 14
iVDR-Secure for Content/Data ProtectioniVDR-Secure for Content/Data Protection
File System Layer
Application Layer
Physical Layer
User Area Secure Area (TRM)
1. Security feature sets are prepared for protection.2. Content and data to be protected is encrypted under PKI
and distributed freely through various channels and timing.
2. Content cannot be played without a license.
Encrypted content
License for content
User partition
Secure partition
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 15
iVDR Technical SpecificationsSpecified
Under discussion
Plan to discuss
System Level Security Guideline
Security Expansion Command
iVDR Volume Recognition Format
ATA Command
AV Expansion Command
File System
Application Data Format
Interface
Hardware
Other (FAT,EXT2,etc.)Secure UDF
TV Recording
Specification
Other Application Data Specifications
Digital Photo Album Specification
Audio Recording Specification
Others
iVDR iVDR mini iVDR micro
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 16
iVDR Specifications 1/2 iVDR Specifications 1/2
Hardware Specification
1. Size (W x D x H mm) :
2. Connector :3. Shockproof :
4. Connector durability :
Interface Specification
ATA Standard + AV Expansion* + Secure Expansion (option)
*We specified AV expansion commands to expand ATA commands. Those are needed to apply HDD to consumer usage where the real time response is more important than error checking. We proposed the AV expansion commands to T13 and they adopted it in March 2003. So, the AV commands are now standard.
110 x 80 x 12.7 (iVDR)
67 x 80 x 10 (iVDR mini)original 22 pins ( serial ATA )
900G (when not running) tolerable for the drop from about 70cm height onto a carpet floor
10,000 times
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 17
iVDR Specifications 2/2iVDR Specifications 2/2
1. Secure UDF : recommended for normal iVDR
required for Secure iVDR
2. iVDR Volume Recognition Format
including Master Boot Record Structure
File System Specification
Data format and data allocation method for real-time record/playback of 3 digital high-definition channels
Application Data Format Specification TV Recording
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 18
iVDR Consortium57 Member companies (As of Sep. 2004)
• Consumer electronicsCANON, Hitachi, PIONEER, SANYO, SHARP, VICTOR, Funai, Samsung
• Car ElectronicsToyota, Nissan, ALPINE, Clarion, Fujitsu-ten, Denso, Kenwood
• HDD/PC/BIOSFUJITSU, Hitachi Global Storage Technologies, MAXTOR, Seagate, Phoenix, Matsushita Kotobuki, NTT Comunication
• PC peripheralACARD, ALPS, I-O DATA, IOMEGA, MELCO, MITSUMI, STORAGE SOLUTIONS, Tokyo Electron, PEAK
• ConnectorDDK, FCI, Iriso, J.S.T., MOLEX SINGAPORE, YAZAKI SYSCOMPLUS
• Material and SupplierKITAGAWA INDUSTRIES, Hitachi High-Technologies
All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 19
More informationabout iVDR
Access to http://www.ivdr.org/
Contact with info@ivdr.org
or kenjitaima@rd.sanyo.co.jp
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