Alex Podopryhora, Director, M2E - Autumn Fair 2019...Power of Magento platform .. • open source...

15:30-16:00

Selling through different online market-places – ‘multi-channel selling’ – made easy!

Alex Podopryhora, Director, M2E

Selling across multi channels - made easy!

Alex Podopryhora

Agenda

1. eBay & Amazon in few words

2. Why go multi-channel solution?

3. What are the options?

4. M2E Pro in simple terms

5. Goal - building successful eco system!

eBay - Pure marketplace

• 171M of active buyers

• 1.1 Bn active listings and 81% are new

• 190 countries

• Strong in automotive

• UK growth is 15%

• Global Shipping Program

• 2016 GMV was $83Bn

Amazon: the competitor and a

business partner

• 304M active customer accounts

• 30M buyers per month on mobile

• 65% of Amazon traffic are females

• 80% of U.S. based customers made purchase at

least once a month

• 20% of U.S. based customers made purchase at

least once a month

• 4300 unique visitors per minute on Amazon.com

Amazon: Logistics & Convenience

• 45,000 robots engaged in warehouse operations

• Ships 35 items per second (capacity 1.5M per day)

• 54M customers are prime

• over 250 dash buttons

• 4300 unique visitors per minute on Amazon.com

• 2016 GMV was $136Bn

Amazon: Innovation

• Home made

• Home Services

• Business

• Exclusive

Amazon vs eBay

• Cutomer base

• Catalogue structure

• 10% of all sales online

Agenda

1. eBay & Amazon in few words

2. Why go multi-channel solution?

3. What are the options?

4. M2E Pro in simple terms

5. Goal - building successful eco system!

“ One Product ”

Stock Number

with one product , - it is simple …

“ One Product ”

Stock NumberTitle

with one product , - it is simple …

“ One Product ”

Stock NumberTitlePrice

with one product , - it is simple …

“ One Product ”

Stock NumberTitlePriceDescription

with one product , - it is simple …

“ One Product ”

Stock NumberTitlePriceDescriptionImages

with one product , - it is simple …

“ One Product ”

Stock NumberTitlePriceDescriptionImagesStock Level

with one product , - it is simple …

Stock NumberTitlePriceDescriptionImagesStock Level

“ One Product ”

with one product , - it is simple …

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category“ One Product ”

with one product ….

£ 9.99

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

“ One Product ”

with one product ….

£ 9.99

£ 9.99

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99

£ 9.99

£ 9.99

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $

£ 9.99 16.25 $

£ 9.99 16.25 $

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

£ 9.99 16.25 $ 12.50 EUR

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.65 EUR

£ 7.99 15.00 $ 11.00 EUR

£ 8.99 17.00 $ 12.00 EUR

x 9 times

Stock NumberTitlePriceDescriptionImagesStock Level

+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

“ One Product ”

with one product ….

£ 9.99 16.25 $ 12.65 EUR

£ 7.99 15.00 $ 11.00 EUR

£ 8.99 17.00 $ 12.00 EUR

Real time ALGORITHMIC REPRICING

what if …

“ Software can help you do this and more ”

what if …

1. eBay & Amazon in few words

2. Why go multi-channel solution?

3. What are the options?

4. M2E Pro in simple terms

5. Goal - building successful eco system!

1st Generation

it’s all about choices..

Proprietary Tools:Turbo Lister (discontinued)

Selling Manager

1st Generation 2nd GenerationChannelAdvisor (NYSE:ECOM),

volocommerce, ChannelUnity,StoreFeeder, Linnworks,BrightPearl,

SellerExpress,Neteven,

SellerDynamics, 247Commerce,

etc.

it’s all about choices..

Proprietary Tools:Turbo Lister

Selling Manager

1st Generation 2nd Generation 3rd Generation**

+

ChannelAdvisor (NYSE:ECOM), volocommerce, ChannelUnity,StoreFeeder, Linnworks,BrightPearl,

SellerExpress,Neteven,

SellerDynamics, 247Commerce,

etc.

it’s all about choices..

Proprietary Tools:Turbo Lister

Selling Manager

** source: UnderstandingE.com

1. eBay & Amazon in few words

2. Why go multi-channel solution?

3. What are the options?

4. M2E Pro in simple terms

5. Goal - building successful eco system!

selling on multi channel’s made easy

selling on multi channel’s made easy

Power of Magento platform ..

• open source technology • over 250 000 online merchants • most popular platforms with

market share of 29.8%* • thousands of extensions

* aheadWorks research May 2015

+

3rd generation of multi channel software which uses only native capabilities of Magento without creating any additional layers.

Built-in listing translation support for English, German,

French, Italian & Spanish languages.

Define different pricing strategies depending on a

marketplace

Enter all product related information (including pictures)

in one place - in Magento

Flexible and very powerful mechanisms allowing you to

automate your data management routines

The international site visibility, which allows qualifying listings to be posted on international

sites.

Connect all your marketplace accounts and all your Magentoweb stores to a single data set

managed solely under Magento

Full control over your orders and inventory even if you have a

very limited number of products available for sale online

Products that have been listed manually or by using any other

tool can be imported into Magento catalogue retaining marketplace rank and sales

history

Algorithmic Repricer for Amazon & Pricing recommendations for eBay

M2E - a League of Their Own

1. eBay & Amazon in few words

2. Why go multi-channel solution?

3. What are the options?

4. M2E Pro in simple terms

5. Goal - building successful eco system!

Innovate and “never walk alone”

Main focus on

building a strong

Eco System!

Innovate and “never walk alone”

To date: strong partnerships with marketplaces (eBay, Amazon,Rakuten & Ali

Baba)

Over 250 System Integrators (E-Motive)

dozens of Hosting Providers (Simple Servers)

data analytics and digital marketing (Terapeak)

a number of SaaS platforms (Zoe, Brightpearl)

localsation partners (Lionbridge)

shipping providers (Temando)

Innovate and “never walk alone”

Version 6 has been released with

support from international eBay teams

(UK, USA, DE & AU)

Sponsored by eBay Marketplaces for

4 years

Innovate and “never walk alone”

Product

Opportunity

Assessment

For Spain and

Italy

90 Days personal

shop fee waived

Innovate and “never walk alone”

Exclusive to M2E merchants:

• 2 Months Waived System Fees•Buy Box Early Adoption Program•Dedicated (Single Point of Contact) In-Year Account Support•Streamlined Approvals for Gated Categories

Need packaged & hosted solution?

M2E Pro Install/Migrate (free of charge) Support basic M2E Pro installations Offer a free upgrade service Fast Magento page load times Long time out to allow perfect sync with market places Specialist Magento CE and Enterprise support

Temando & M2E Pro

• Import all orders from all channels into the one fulfilment platform

• Fufill using Temando’s multi-carrier offering and business rule logic and packaging optimisation

• Make intelligent decisions based upon proximity to customer, stock level and fulfilment business rules

• Order is allocated to store or warehouse for fulfilment or Click & Collect

Multi Channel Retail Meets Multi Channel Shipping

10y 3v

Success formula?

3v

Success formula?

10y

3v 137r

Success formula?

10y

3v 100k

Success formula?

137r10y

“MAN IM SICK OF THIS CRAP!!!!!! You want to know what I’m sick of??? I’m

fricking tired of how awesome your fricking program is.. It sucks! You’re so

flexible that I can’t keep the excitement down long enough to stay focused on

work.. You need to make the m2e pro program less exciting so people like me

can stay focused..... WHAT KIND OF SORCERY IS THIS!!!!! Do you guys have

some kind of mind reading skills? I would like to let you know that i don't like my

mind being infiltrated by creative and talented engineers as yourself!!!! [...] I

hope you are happy with the fact that i cant stay focus on my work because you

made a program that's amazing...

I hate it so much that i love it.......................

PS. This is all sarcasm, you guys are amazing. Your program solved a large

majority of problems that im having with other listings programs..“

Customer’s feedback on Magento connect