Alex JH Hong - Oracledownload.oracle.com/global/kr/download/seminar/... · Alex JH Hong...

Alex JH Hong(alex.hong@oracle.com)Director of MarketingOracle Korea

“If you want good information,

you have to spend less.”

Larry Ellison at Oracle World

“Customers are now focusing on

Return On IT.”

Carly Fiorina at Oracle World

Wild Ride (1)

KOSPI for last 5 years

Wild Ride (2)

KOSDAQ for last 1 year

UnderstandingUnderstandingBusiness DriversBusiness Drivers

Operational Paradox Operational Paradox

Cost Cost vsvs Investment

Address Business Pain

Operational inefficiency

Incomplete customer data

Decision based on guesswork

Reduced IT Budget

Unpredictable environment

Weak alignment between IT and Business

and so on….

Operational inefficiency

Incomplete customer data

Decision based on guesswork

Reduced IT Budget

Unpredictable environment

Weak alignment between IT and Business

and so on….

The IT Challenge

Operational systems

TechnologyTechnologySpendSpend

DifferentiatingThe BusinessDifferentiatingDifferentiatingThe BusinessThe Business

Competitive advantage

Cost Of DoingBusiness

Cost Of DoingCost Of DoingBusinessBusiness

The IT Response

TechnologyTechnologySpendSpend

Operationalsystems

OperationalOperationalsystemssystems

Competitiveadvantage

CompetitiveCompetitiveadvantageadvantage

Operationalsystems

OperationalOperationalsystemssystems

Competitiveadvantage

CompetitiveCompetitiveadvantageadvantage

SavingsSavings

Hardware20%

Software17%

Facilities/Other3%

Data Communication7%

Voice Communication5%

IT Economics

Internal Staff34%

IT Services14%

48% of Budget Spent on Technology ManagementSource: Gartner, 2001

“The more robust the infrastructure, the greater the total benefit...

…Flexible infrastructure produces greater productivity and lower TCO across the

stack.”

-Nicholas GallVice President

META Group2002

Unbreakable

Infrastructure

Unbreakable Software Infrastructure

Unbreakable Software Infrastructure

Central Repositories Manage All Your Data

Benefits of Centralizing Data

Better PerformanceScalability

– Lots of data– Lots of users

Reduced HardwareEasier to Manage

Unbreakable Software Infrastructure

Application Infrastructure Manages Business Flows

Benefit of Standardized Architecture

Rapid DevelopmentRapid DeploymentQuicker IntegrationLess Cost

Unbreakable Software Infrastructure

Secure Multi-Channel AccessFor All Your Users

Benefits of Multi-Channel Access

All Users, Anywhere, Any TimeRapid Access to InformationBetter Security and Privacy

Unbreakable Software Infrastructure

PerformanceScalabilityReliabilitySecurityManageability

The Road to “Make Affordable”

EXITEXITCutting CostsCutting Costs

Cut Costs Now With Unbreakable Software

Lower your database costsSave through server consolidationReduce hidden costs

Cut Costs Now With Unbreakable Software

Lower your database costsSave through server consolidationReduce hidden costs

How Can I Lower My Oracle Costs?

Low Sticker Price– Oracle9iDB Standard Edition

Low Cost Platforms– Wintel and Lintel

Reduce Support & DBA Costs– Oracle Support

Oracle9i Database Standard EditionPerfect for:

– Departmental server of large enterprise– Small/medium business applications

Easy Upgrade to Enterprise Edition

Oracle9i Personal Edition

Oracle9i Standard Edition

Oracle9i Enterprise Edition

Cut Costs with Named User Licenses

$ 2,108$ 1,830Total

$ 245 per incident$ 105Support Cost

$ 373$ 225Upgrade Cost

$1,490$1,500Initial License Cost

Microsoft SQL Server 2000 SE

Oracle9i Database SE

Assumes 5 Users

Install As Many Databases As You WantSame Unbreakable Database Engine as EE

Unbreakable Windows

Technology Leader– First and fastest database on Windows

– First and only real database clusters

– 15 security evaluations

Market Leader– #1 Oracle platform (units)

– #1 development platform

Unbreakable Linux

Technology Leader– First and fastest database on Linux– First and only real database clusters

– Oracle/Red Hat Partnership

Market Leader– Most popular database on Linux

– Voted #1 by Linux Journal editors

LG CardPurpose: LG Point management & Event Mail blastingWorkload: 3,400 concurrent mails to LG Card MembersSolution: Oracle8i Standard Edition on Free BSDResult: Lower TCO, effective reliability and availability

“We have several low-end servers for specific purpose like LG Point management. Oracle Standard Edition is suitable solution for small and medium dedicated jobs”

Suk-Jae LeeProject Manager

LG Card

Onnuri Drug Store FranchiseCompany: Onnuri Drug Store Franchise (Onnuri Pharmacy) Retires Sybase DB; Implements Oracle9iDB on WindowsWorkload: Individual or integrated sales information management of 1,500 Onnuri PharmaciesRequirement

– The reliability and Transparency of data– Integrated Sales Information management of all stores

Solution– Main Server in HQ: Oracle Standard Edition– Server in store : Oracle Personal Edition

Hardware20%

Software17%

Facilities/Other3%

Data Communication7%

Voice Communication5%

Cost Reduction: Staff Efficiency

Internal Staff34%

IT Services14%

48% of Budget Spent on Technology ManagementSource: Gartner, 2001

Upgrade to Oracle9i Database

Tota

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Con

figur

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Mon

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ng

Man

agin

g

Tuni

ng

Trai

ning

Oracle9i Database

Oracle8i Database0

1

2

3

4

5D

BA

Day

s Pe

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eek

Increase DBA productivity by 40%

Cut Costs Now With Oracle9iDatabase

Lower your database costsSave through server consolidationReduce hidden costs

Problem: Server Sprawl

Too Many Servers– Databases, email, file & print, data marts

Escalating IT costs – Never ending installs, patches, upgrades – Poor quality of service and system downtime– Difficult and expensive to manage and secure

Inhibited View of Your Business – No single view of truth

Solution: Server Consolidation

Lower IT Costs– Centrally manage fewer systems– Unlimited scalability with Oracle clusters

Better Information – Reduced Complexity– More effective search– Security – fewer doors to lock

Don’t Buy Twice What You Need– Pay as you grow

Oracle9i Real Application Clusters

Start small, incremental growth with unlimited headroomWorks with ALL applicationsScalable AND fault tolerantNO downtime to add servers and disk

How to upgrade SE to EE

Back up the databaseDe-install the SE softwareInstall the EE softwareIf you have an existing DB, point your ORACLE_SID to this pre-existing databaseStart up the databaseRun the “catalog.sql” and “catproc.sql” scripts, as usual

Problem: Too Many Independent Data Marts

High administration costs Inconsistent informationLimited analytical flexibility

IndependentData Marts

ETLProcessing Marketing

Finance

Sales

Solution: Data Mart Consolidation

Tremendous cost savingsSingle version of the “truth”Faster business decisions

DependentData Mart

ETLProcessing

EnterpriseData

WarehouseMarketing

Finance

Sales

Cut Costs Now With Oracle9iDatabase

Lower your database costsSave through server consolidationReduce hidden costs

Problem: Downtime

Sector Impact

On Line TraderOn Line Trader 22% drop in stock price 22% drop in stock price

On Line TraderOn Line Trader $70m in new infrastructure$70m in new infrastructure

TelecomsTelecoms Lost revenue & customersLost revenue & customers

Air Traffic ControlAir Traffic Control Flight delays & cancellationsFlight delays & cancellations

Portal ProviderPortal Provider $80m in new infrastructure$80m in new infrastructure

Downtime

4 * 54 * 5--hour outageshour outages

4 * 44 * 4--hour outagehour outage

Network outagesNetwork outages

Failed upgradeFailed upgrade

24 hour outage24 hour outage

“Revenue from eliminating downtime would pay for entire nonstop infrastructure” - Forrester Research Inc.

Do you have a Disaster Recovery Plan?“A survey of IT managers, revealed that over 60 percent of businesses surveyed did not have a basic plan to mediate the effects of a disaster, should one occur.”

-- Gartner Group,2001

Oracle9i Database: “Can’t Break It”

Protect from ALL Forms of Failure– system failure– storage failure– site failure – human error

Near Elimination of Planned DowntimeMakes All Applications “Unbreakable”Achieve Higher Availability in Days

The Cost of Security Breaches

“90% detected computer security breaches in the past year.”

“80% acknowledged financial losses due to computer breaches.”

-- CSI/FBI Computer Crime and Security Survey, 2002

Unauthorized Access or Misuse

20 1923

38

05

10152025303540

1999 2000 2001 2002

% of Company WebSites

- CSI/FBI Computer Crime and Security Survey, 2002

Oracle9i Database: “Can’t Break In”

MicrosoftSS2000

IBMDB2

SecuritySecurityChallengesCriteria OracleChallenges

0000

1100

0000

0000

3333

1111

ITSEC, levels E3/FITSEC, levels E3/F--C2C2ITSEC, levels E3/FITSEC, levels E3/F--B1B1

000044Common Criteria, level EALCommon Criteria, level EAL--44

TCSEC, Level C2TCSEC, Level C2TCSEC, Level B1TCSEC, Level B1

SecuritySecurityCriteria

000022Russian Criteria, levels III, IVRussian Criteria, levels III, IV000011FIPS 140FIPS 140--1, level 21, level 2110015TOTALTOTAL

Hidden Cost Cutting Features of Oracle9i DatabaseAdvanced Queuing

– Reduce integration costs

– Rich interoperability with legacy products

Transparent Gateways– Provide a consolidation

roadmap– Access all DBs (Oracle

and non-Oracle) with a single programming model

Table Compression– Reduce storage costs for

Data Warehouses– 3X to 5X compression ratios

Automatic Tuning and Server Management

– Better performance with less worry

– Know the impact of DBA operations before they happen

Consolidate Data Integration

Phased Consolidation– Integrate, then migrate– Consolidate, then retire

Messaging Sources

MQ Series

TIBCO

XML

Non-Oracle Data Sources

DB2

Sybase

Informix

Oracle Advanced Queuing (AQ)

Oracle Transparent Gateways

Oracle9iDB Table CompressionReduce storage costs by shrinking DW size

– Compress at Table or Partition level– All DDL/DML commands are supported – Can reduce total DW size by 2/3

3.72260183663Aggregate table #2

4.5214834973691Aggregate table #1

5.41138061937Fact Table (one partition)

Ratio# Blocks Compressed

# Blocks Uncompressed

Table

Small sample CPG DW (40GB)

Oracle9iDB Server ManageabilityIntelligent, Dynamic, Self-Tuning

Intelligent Advisors – Buffer Cache– Shared Pool Usage– SQL Execution Memory– Mean-Time-To-Recover

Dynamic Memory ManagementStorage Management

– Oracle-managed files– Automatic Segment Space Management– System Managed Undo

time

mem

ory

Cut Costs Now With Unbreakable Software

Lower your database costsSave through server consolidationReduce hidden costs

The Road To Survival

Lay a Foundation

For the Future