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Air Force ReserveAir Force Reserve PUBLICPUBLIC
AFFAIRSAFFAIRSCaptain Ann KnabeCaptain Ann Knabe
Chief of Public AffairsChief of Public Affairs
440th Airlift Wing440th Airlift Wing
General Mitchell Air Reserve StationGeneral Mitchell Air Reserve Station
Milwaukee, WisconsinMilwaukee, Wisconsin
What is Public Affairs?What is Public Affairs?
• Public Affairs: The Public Affairs: The wing commander’swing commander’s program program
• Communicates the commander’s key Communicates the commander’s key messages to various audiences messages to various audiences
• 4 broad areas:4 broad areas: internal communications, internal communications, community relations, congressional community relations, congressional relations and media relationsrelations and media relations
• Keeping our internal customers informed• The Flying Badger (unit newsletter)• “Commander’s Call” topics• Update/Create Unit Fact Sheets &
Commander biographies
• Manage Web Page Content
Internal CommunicationsInternal Communications
Community RelationsCommunity Relations
A true partner in the communityA true partner in the community
Community RelationsCommunity Relations
• 440th Airlift Wing Community Council• Wing Speakers Bureau• Base Tours• Orientation Flights• Civic Leader Tours• School visits• Noise and Environment issues addressed
Special EventsSpecial Events
Special Days:
• Clergy Day
• Employer Day
• Memorial Day
• Elected Officials Day
• Civic Leader Tour
Armed Forces Week eventsArmed Forces Week events
• Military Display• Civic Dinner Dance• Wisconsin Club Armed
Forces Dinner• Awards Luncheons• Governor signing
statement of support• Military Day at Miller Park• Flyover, etc.
Congressional RelationsCongressional Relations• Educate our
elected officials about the Reserve
• Legislative Update
• “Influence” decision-makers on Capitol Hill
News Media RelationsNews Media Relations
DirectDirect
HonestHonest
InformativeInformative
• Publicize the Wing & AFRC missions
• Answer media queries• Work Presidential visits• Escort into operational
areas Media Orientation flights
• Manage Crisis Communications
News Media RelationsNews Media Relations
Internal Communication
+ Community Relations
+ Media Relations
+ Congressional Relations
Informed, supportive audiences!
4 Areas of Communication4 Areas of Communication
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