AIM-360™ - Overview

STRATEGY ATTRACTINTERACT

GROW

Modern Marketing Simplified!

Sustainable Growth for Tomorrow

Increased Sales for Today

$

1. Lack of Resources in Staffing, Budgeting or Time2. Lack of Ability to Stop Executing & Think Strategically3. Limited Ability to Develop Content4. Lack of Sufficient Insight on Target Audience5. Lack of Reliable Data to Drive Decisions6. Lack of a Clear Value Proposition7. Lack of Insight in Competitive Advantage

Based on 1700 B2B Marketers Surveyed- MarketingSherpa

1700 Marketers Surveyed Say:

Not enough time or resources…

That’s where we can help…

AIM-360™ is a holistic, balanced process that strategically encompasses every angle

of your marketing efforts.

Our TeamYour Team

Same Table

STRATEGY ATTRACTINTERACT

GROW

Sustainable Growth for Tomorrow

Increased Sales for Today

12

3 4

5 6 7

1

IDeal™ Customer Discovery Process- Analyze Your Historical Sales & Marketing Data- Weigh & Score based on:• Volume• Frequency• Recency• Profitability• Lifetime Value

2 14 3

016 Vegetables & Melons011 Cash Grains019 General Farms, Crops

013 Field Crops, Not Grains

017 Fruits & Tree Nuts

018 Horticultural Specialties

CUSTOMER TYPES:

#1PROSPECT

Quadrant Analysis+

Situational Data+

Market Research+

Collaboration=

Personas to Target

2

1980’s to Present Day

1980’sTV

RadioPrint

DisplayEvents

Direct Fax Direct Mail Telephone

Present Day2000’s1990’sSMS+MMS

Voice MarketingSocial DM

Group TextingApps/Push Not.

SnapchatBehavioral

Social Media AdsVirtual WorldsIn-Game Ads

WidgetsTwitter

Mobile AppsGeolocation

Ephemeral AudioEphemeral VideoStreaming Video

Mobile EmailSMS

Paid SearchLanding Pages

MicrositesOnline Video

WebinarsAffiliate Marketing

BlogsRSS

PodcastsContextual

WikisSocial Networks

Mobile Web

EmailIM

Cable TVWebsites

SearchOnline Display+ + +

The Modern Marketing landscape is divided.

“Inbound Marketing is the

answer!”

“Outbound Marketing is the

answer!”

“No one responds to old-school

marketing!”

“Print is dead!”

“Social Media is a Must!”

“B2B’s don’t need Social Media!”

“The only way to get immediate response

is to push your message out!”

“Print isn’t dying, it’s evolving!”

VSM A R K E T E R S M A R K E T E R S

Strategy

Channels

Creative

Execution

Omni-Bound Marketing

INBOUND:• SEO/SEM• Paid Search• Social Media• Blog Forums• Landing Pages• Microsites

• Videos• Podcasts• White Papers• PR/News Releases• Infographics

OUTBOUND:• Direct Mail• PURLs and GURLs• Online Advertising• Print Advertising• Radio & TV Advertising• Outdoor Advertising

• Mass Email• Tradeshows• Telemarketing• Press Releases• Promotional Products • SMS Blasts

ADDITIONAL PRODUCTS & SERVICES:

Graphic DesignWeb Design

Logo DevelopmentPhotography

Video & AnimationIllustration & RenderingContent & Copywriting

CREATIVE:Marketing Automation

Web DevelopmentSEO/SEM

Online AdvertisingSocial Media

Flipbook Development

DIGITAL:Commercial Printing

Digital PrintingDirect Mail

LabelsPackagingSignage

Tradeshow Displays

PRINT:Garment Decorating

Promotional ProductsOverseas Sourcing

PROMOTIONAL:

&

Omni-Bound Philosophy• Map Purchase Decision Process• Determine Impact Points• Match Channels• Effective Message Delivery• Maximize Decision Influence

AWARENESS

CONSIDERATION

COMPARISON DECISION

INTENT

3

Brand Development

• Identity• Experience• Public Perception

• Review and analyze your largest competitors’ brands

• A Comprehensive Review & Analysis of your existing brand:

Strategies to help your brand display:• Credibility• Differentiating Values• Value Relevance• Trust Building• Creation of Emotional Connections• Positivity

&How you

doin’?

QUALIFIED & BUY-READY PROSPECTS

4

Attract & Convert Using:• Omni-Bound Marketing Campaigns

QUALIFIED & BUY-READY PROSPECTS

QUALIFIED & BUY-READY PROSPECTS

Attract & Convert Using:• Omni-Bound Marketing Campaigns• Strategy driven content for use on

ALL channels

QUALIFIED & BUY-READY PROSPECTS

QUALIFIED & BUY-READY PROSPECTS

Attract & Convert Using:• Omni-Bound Marketing Campaigns• Well-Crafted content for use on ALL

channels• Marketing Automation Platform

QUALIFIED & BUY-READY PROSPECTS

• Inbound & Outbound Integration

• Builds Prospect Database• Automatically Engages &

Nurtures• Scores Prospects• Drips Buy-Ready Leads

Marketing Automation Platform

QUALIFIED & BUY-READY PROSPECTS

67%of Salespeople’sTime is spent on non-selling activities like

research, data entry & busy work.

- Gartner

53%Higher

Conversion RateReported by

Automation users

- Forrester Research

5

Lead Scoring• Develop unique scores for each leads “digital

behavior” across various campaigns• Lead Scores trigger deeper engagement &

interactions• Large Sales Teams vs. Small Sales Teams

10 + 40 + 50 = 100OPENED EMAIL

COMPLETED FORM

REQUESTED ASSESSMENT SALES READY!!

73%Of B2B’s that track results

of current customer marketing report

moderate to significant revenue increases.

- Forrester Research

79%Of marketing leads are never converted

to sales.- Forrester Research

6

ROI

• Post-Promotional Analysis• Real-Time Analytics• Critical Data for Forward

Improvement

We Provide:

7

STRATEGY ATTRACTINTERACT

GROW

We’ve shown you what AIM-360™ can do.

How can AIM-360™ work for you?

Next Steps:• Complete baseline

questionnaire • Schedule a date to receive

customer proposal presentation