Agnes Cusack (agnes.cusack@mme.org.au). “We believe the more we know about each other, the better...

Agnes Cusack (agnes.cusack@mme.org.au)

“We believe the more we know about each other,the better we are able to live with each other.”

vision & mission

Vision To give people from new and emerging communities the skills to speak out and be heardMission• Help train community

champions• Connect media professionals

with refugee and migrant communities

• Encourage greater diversity of opinion in the media

media exchange

What do we do?Since 2008 we have:

• Trained 200 young people in media skills• Recruited 70 volunteer journalists • Conferences• Media & communications contract work

Our training is informed by the fundamentals of good journalism, fairness, listening to both sides of the story and getting it right….

speaking out

• Video of young people who have completed media skills training courses with the Multicultural Media Exchange available at: vimeo.com/36392720

big Idea: media exchange

= social enterprise

The Media Hub is a one-stop shop for media and communications • Serving refugee and migrant communities • All not-for-profits in Victoria

Opportunities abound:

• Most medium sized not for profits (incomes < $20 million a year) do NOT have communications staff

• Strong need to improve communications to talk to members, donors and the public

good idea

We flunked the Crunch…

We went from small to tiny…

reality bites…

STANFORD:

‘d’ school

• D (Design) School at Stanford University, California.

• https://youtube.googleapis.com/v/SreWDz-Ap0k?hl=en_US&amp;version=3%22

human centered design

toolkit (US spelling)

(http://www.hcdconnect.org)

Hear

Create

Deliver

test… test… test…Bias is toward action:

• Don’t do a lot of strategizing

• Don’t do ten year plans

• Work in a real space• Test, test, test - so you

are not surprised when the idea works!

Then do your strategic plan

David Kelley:

“Take a chunk of the project you can get your arms around and test it…”

incubator

Pro Bono prototype

Pro Bono Australia has offered to test the market(Its website has 35,000 hits a month in Victoria.)

Pro Bono pilot will:• Identify the need for media and comms among NFP’s• Identify what services are required• Help connect consultants with clients

MEAA & PRIA agreed to alert freelancers to the website

social & enterprise

thank you ….