Aggregate Knowledge at DBS: Drive Greater Reach and Achieve More Sales

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Driving Greater Reach & More Sales

December 3, 2012

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IMAGINEa marketer’s world with

EVERYTHING YOU NEED TO KNOW

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Introducing Media Intelligence

+Media Audience

1 Platform

Efficiently:

Drive greater reach Drive more sales

2 Goals

Media Intelligence

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Leverage Existing Investments

$ $$$

Grow reach

Generate more sales

2 Goals 2 Levers

Where?

Media

Who?

Audience

Siloed information doesn’t tell youeverything you need to know

Data Warehousing

(CRM)

Website Visitors

3rd Party Data

PaidMedia

?

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Media Intelligence Drives Sales and Reach

Combine investments and buythe right audiences on the right media

Media Intelligence Platform

Data Warehousing

(CRM)

Website Visitors

Third-Party Data

PaidMedia

Siloedinvestments

Efficiently grow reach and sales

$$$$$$

Where?(Media)

Who?(Audience)

$$

$

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Compare Campaign Performance Across Channels

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Reach Your Best Audiences Cost-Effectively

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Compare Changes with Media Mix Scenarios

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Discover Ways to Grow Your Reach

Conversion rate Index

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This is ALL We Do

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Industry’s Fastest Media Intelligence Platform

• Capture Internet volume data in real time and act on it now

• Buy media efficiently• Increase reach and more sales

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AK’s guarantee:

Move marketing from a cost center to a profit center

Reallocate spend to achieve a 10% increase in reach or sales metric in 60 days

The AK GuaranteeRESULTS

GUARANTEED