Agenda Item 14 Committee Item F

Consideration of Proposed Projects for Allocated Funds for Market

Development and New Technology Activities for Waste Tires

Agenda Item 14Committee Item F

Tire Recycling Management Fund FY 2006/07 $650,000 of tire funds have been allocated to

WP&MD division for activities that assist in the promotion and marketing of waste tire-derived products.

So far:$99,666 has been encumbered $85,000 is being requested with this item $465,334 would still be available for reallocation

Project Proposals

Formal Peer Review of the Draft Final Report for the Tire-Derived Resilient Flooring Study ($10,000)

Pavilion Design & Construction and Booth Space at 3 Green Building Events in 2007 ($75,000)

Formal Peer Review of Draft Final Report for the Tire-Derived Resilient Flooring Study

Project Background

June 2001, Building Materials Emission Study (BMES) conducted

Follow up study to examine the tire-derived products & their potential off-gassing or indoor exposure risk.

Study was done through an agreement with Office of Environmental Health Hazard Assessment (OEHHA) & Dept. of Health Services (DHS), through the Public Health Institute.

Work was completed in May 2006.

Two-Tiered Approach To Peer Review

First Tier Review would be conducted using the expertise of indoor air quality consultants and chemists familiar with chamber testing and lab analysis.

Second Tier would utilize the expertise of university professors that could offer insight on the toxicology and public health conclusions in this report.

Pavilion Design, Construction & Booth Space at 3 Green Building Events

Selection of these 3 Green Building Events 3 Events: Green Summit; EcoBuild; and

GreenBuild Benefit of Pavilion Display Exclusive promotion of California tire-derived

products/companies

Examples of Trade Show Pavilions

Examples of Material Specific Booths

The Hardwood Council The Natural Stone Council North American

Insulation Manufacturers Association

National Ready Mix Association

National Concrete Masonry Association

Collaborative Effort with Other Board Programs Participation in these events is part of a

bigger/broader effort with the Tire Program Business Assistance Program (BAP)

Stakeholder Request for marketing assistance with target audiences.

Coordinated with Office of Public Affairs & other Board programs.

Green CA Summit & Exposition

This is Green Technology’s premiere show Target Audience: state procurement officials. Conference Theme: transportation products made

from tire-derived products Conference Goal: to demonstrate the feasibility

and the economic benefits of green technologies. Conference Date: March 13-14, 2007 in

Sacramento.

EcoBuild

Target Audience: Architectural, Engineering & Construction professionals.

Conference Theme: landscape & building products made from tire-derived materials.

Conference Goal: to promote the use of tire-derived sustainable products to the building industry.

Conference Date: May 14-17, 2007 in Anaheim, CA.

GreenBuild 2007

USGBC’s First time in California Target Audience: design professionals, architects, and the

building community. 25,000 Attendees anticipated Conference Theme: landscape & building products made

from tire-derived materials. Conference Goal: To promote green building products and

techniques to its audience through the trade show, breakout sessions and workshops.

Conference Date: October 16-19, 2007, in Los Angeles, CA.

Options for the Board

1. Approve the 2 projects as described in the item; or

2. Direct staff to amend one or more of the project proposals; or

3. Do not approve the project proposals

Staff Recommendation: Approve Option 1 and adopt Resolution 2006-224.

This concludes my presentation…

Any questions???