Agenda

The Future of Cloud ComputingSteve Yisteveyi@microsoft.com

Director of Product Management, Microsoft CorporationSQL Azure & Middleware

AgendaThe Public Cloud and Platform As a Service

Eye On Earth

Cloud Computing Investments & An Overview of the Windows Azure Platform

The Future of Cloud Computing

Public Cloud DefinedPublic cloud or external cloud describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who bills on a fine-grained utility computing basis.[26]

• Not rip and replace• More than virtualization• Services building blocks

Spectrum of Cloud Computing

(On-Premises)

Infrastructure

(as a Service)

Platform(as a

Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You

man

age M

anaged by vendor

Managed by vendor

You

man

age

You

man

age

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software(as a

Service)

Managed by vendor

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Public CloudIncreased Operational Efficiencies

• Admin to server ratio of 1: 1,000-3,000 • On-demand provisioning • Eliminates hardware maintenance• 27 MW datacenters operated with Less than 50

people

10x efficiency in admin to server ratio

• Use what you know; Connect to what exists• Interoperable & Heterogeneous2

• Open, flexible

Eye On Earthhttp://www.eyeonearth.eu

European Environment Agency (EEA)Water and air quality data from the 32 member countries of the EEANetworking 600 partner organizations across research institutes, universities, ministries and agencies6,000 monitoring stationsUsed to develop and implement environment policy for 600 million citizens

Cloud services: Windows Azure, SQL Azure, Bing MapsVideo: http://tinyurl.com/eyeonearthCase Study: http://tinyurl.com/eoe-casestudy

Economies of Scale

Worldwide datacenter investments

Right-sized Servers• Eliminates unnecessary components• Increased power efficiency • Optimized performance by workload

Reduced Infrastructure costs• Servers operate at higher temperatures• Use of free air cooling where possible• Advanced power management techniques• Eliminate chillers• Commodity hardware purchased in quantity

Server Consolidation with Virtualization

90% decrease in power

per-server costs*

Cost Reduction in Public Cloud

North Central U.S. Datacenter $500M+ investment700,000 square feet7.5 miles of chilled water piping26,000 cubic yards of concrete

1.5 million man-hours-of-labor3400 tons of steel

2400 tons of copper190 miles of conduit

Datacenter Scale

“Datacenters have become as vital to the functioning of society as power stations” – The Economist

500,000-707,000 sq. ft. 27-60 MWHydroelectric poweredRecycled water or outside air for cooling

Windows Azure PlatformGeneral Purpose Programming

Languages

ComputeStorage

Management Marketplace

App FabricCDN

Windows Azure Platform

Relational

databaseData Sync

Extending the Reach of DataHTML 5 and

next-gen webWEB, MOBILE & SOCIAL

EXPERIENCES

Mobile and Client Devices

Social and Geospatial

CLOUD DATA

ON-PREMISES

MarketplaceDataMarket

Extending the Reach of Databrowser phone tablets & devices

The Future Happening Now

The Future Happening Now“Smartphone shipments surpass PCs” (2010 Q4)

Financial Times Feb 08 2011; http://www.ft.com/cms/s/2/d96e3bd8-33ca-11e0-b1ed-00144feabdc0.html#axzz1DV7zJ5nj

“Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day)

Programmable Web Apr 15 2010; http://blog.programmableweb.com/2010/04/15/twitter-reveals-75-of-our-traffic-is-via-api-3-billion-calls-per-day/

Proliferation of Web APIs fuel the popularity of a web service…increasingly the API is the service

Wired Mar 08 2011; http://www.webmonkey.com/2011/03/thousand-of-apis-paint-a-bright-future-for-the-web/

The web has evolved to more than just a browser experience; it’s a heterogeneous mix of browser, smartphone, tablet applications and app-markets.

1990’S - INTRANET 2000’S - WEB 2010 – DEVICES NEXT – DATA REACH

What’s Next For Cloud Computing

Simplifying the complexAgility and entrepreneurshipHybrid applications & premises aware systemsRide, don’t resist the wave of dataSynchronized, multi-form factor user experiences

Wrapping Up (just one more slide…)

Bet on the public cloud for new innovation and to extend what exists

Cloud computing abstracts complexity and be heterogeneous and open

There are new frontiers for the cloud to power multi-format user experiences and harness the explosion of data on the web