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After the StormAdmissions from a University Perspective
Professor Mary Stuart, Vice Chancellor, University of Lincoln
www.lincoln.ac.uk
• The watershed year• 2013• Different students and different admissions• Supporting students making choices• The admissions lifecycle• The major influencers and the responsibilities of
Universities with influencers
Themes
www.lincoln.ac.uk
The Watershed Year• Not only higher fees – a complex and as yet not
fully understood repayment system• Volatility and complexity in tariff eligibility• Challenges to international recruitment
(not just immigration policy but also international HE competition)
• Part-time loans and ineligibility• Post Graduate and the
recession• New entrants providing HE
and new Universities
www.lincoln.ac.uk
2013• Admissions slight recovery but not older mature
students (and we do not know about part-time yet) – Lincoln applications are considerably up (home and international)
• At Lincoln reshaped our engagement with schools, teachers, parents and prospective students. We’ve also been working on repositioning the institution
• (but we were doing this anyway)• Kept AABs (at 11%) • ABBs tracking at 35%
so far keeping them course and institution
right for the student!
www.lincoln.ac.uk
Different students and different admissions
• Universities have focused too much on processes that suit home UG students in the old world
• Need different approaches tailored to different student needs
• Requires more joining up between advisors, event organisers,social media communicators, academics and administrators
www.lincoln.ac.uk
Supporting students making choices
• Home UG students• Information ADVICE
and GUIDANCE • Engagement of current students in
‘telling it like it is’• The importance of visiting
....and academic engagement• Communication, communication, communication• No advantage in seeing students who will not be
happy at your institution
www.lincoln.ac.uk
Supporting students making choices
• PG Home – at Lincoln• The role of employers and
creating employer relevant curriculum• Provision that suits people
in work and supports advancement in work
• Engagement with Academics who will teach students
• Success but more to learn and do
www.lincoln.ac.uk
Supporting Students making choices
• International students• Word of mouth and role of alumni• Virtual Open Days• Q and A sessions on line• Engagement of Academics• Support to students to navigate
the minefield of UKBA • Helping with preparing
for living in the heart of England
www.lincoln.ac.uk
Admissions lifecycle• All this suggests it is NOT a simple process
anymore (if it ever should have been)• Aspiration raising • Preparing for University even more
vital than before• Partnership and discussions
with teachers, providing appropriate supportfor schools and colleges
• International partnerships with other Universities
www.lincoln.ac.uk
Admissions lifecycle• For those applying
a full year of engagement
with lots of information
and support and different
academic and administrative contact
• Supporting peer to peer discussion
and responding where there is need
• Ensuring a visit with appropriate
content is part of cycle
www.lincoln.ac.uk
The role of supporters and decision makers
• Information advice and guidance for teachers and parents
• Responding to requestsand questions in a timely fashion
• Emphasising the visit – you will never know if you willbe happy at an institution unless you have seen it and met the people there!
www.lincoln.ac.uk
Challenges and Worries• Lots of exciting opportunities in this new world• BUT – curriculum offers –
Will we maintain a broad curriculum?• What happens to students
at institutions where there are difficulties?
• Part-time and re-skilling the workforce• International reputation becoming permanently damaged
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