Affordable housing

Analysis of a NPO - Recommendations

Affordable Housing Sector

External Factors

Demographics

Pueblo County offers several opportunities

Pueblo County Pueblo City Pueblo West0

10,000

20,000

30,000

40,000

50,000

60,000

70,000Median Household Income Levels

Median Household Income Levels

Pueblo County offers several opportunities

Pueblo County Pueblo City Pueblo West0

5

10

15

20

25

30

35

40

45High School Only

Bachelor's Degree Only

Growing market for people in need

Emphasis on Credit Rehab and Foreclosure

Prevention

Increasing relevance of Corporate Social

Responsibility

Opportunities

Economic condition and dependency

on (uncertain) funding

Prevalent competition

Threats

EFE

Opportunities Weight Rating Weighted ScoreBig market for people who seek help that falls into NWP field of operation 0.13 3 0.39Cooperation with other non profits (churches) 0.05 1 0.05

Increasing importance forCSR 0.05 3 0.15Credit Rehabs 0.1 3 0.3Foreclosure Prevention Programs 0.1 3 0.3Targeting (Pueblo West, Blende, etc.) for donations 0.14 1 0.14

Threats Weight Rating Weighted ScoreCritical economic status that inhibits people from donations 0.18 1 0.18Competition with other non profits for funding 0.1 1 0.1Uncertainty of funding and other cash inflows 0.15 1 0.15Total 1 1.76

Internal Factors

Value Chain Analysis

Inbound Logistics

Staffing-Permanent/VolunteerPromotional Material-

Brochures/Flyers/ T-Shirts

Operations

Location CostOperations Cost-

Wages/Utility BillsOffice Material Cost

Staff Structure

Service Provided

Financial/Credit Counseling

Educational MeetingsForeclosure Prevention

Tool Lending LibraryOperation Paintbrush

Litterbug PatrolEnergy Assistance

Program

Marketing & Sales

Brand Image/AwarenessWebsite Functionality

Membership Sales-Corporate & Individual

Membership Cost Structure

Volunteer ProcurementMarketing Events-

Neigborworks Week/TRIO Alliance Day

501(c)3 Donation Tax Benefits

Customer Service

After Home Purchase Follow-Up

After Operation Paintbrush Follow-UpAfter Litterbug Patrol

Follow-UpCredit Counseling

Follow-UpMembership Benefits

Program

Human ResourcesTraining & Recruitment of Staff

Training & Recruitment of Volunteers

Management Information SystemsCustomer Information CollectionVolunteer Information Collection

Membership Information Collection

Finance and AccountingCampaign and Project Funding

Business Success

Value Chain

Core Competencies

Distinctive Competencies

Key Success Factors Driving Forces

Strengths

High commitment Good reputation within the community

Weaknesses

Low residual income and little

funding

Too small of a staff to cover every area of

expertise associated with

the workload

Insufficient use of communication

channels

IFE

Strengths Weight Rating Weighted Score

High Commitment 0.04 4 0.16

Good reputation within the community 0.15 3 0.45

Operation Paintbrush 0.18 3 0.54

Weaknesses Weight Rating Weighted Score

Low residual income; little funding 0.17 1 0.17Too small of a staff to cover every area of expertise associated with the workload 0.1 2 0.2No strategic plan that defines the core business; sole focus on donations 0.19 1 0.19

Very weak mission statement 0.05 1 0.05Insufficient use of communication channels and presence at events 0.12 1 0.12

Total 1 1.88

Strategy Formulation

SPACE Matrix

Strategies

Set of Strategies

Retrenchment

Restructuring

Market Development

Retrenchment

• Examine and decrease expenses

• Focus on core and distinctive competencies

Restructuring

Restructuring

Affordable Housing

segment does not mesh with

mission statement

Multiple companies are providing this

service already

GE GRID – Affordable Housing

GE GRID Counseling

GE GRID Revitalization

GE Grid

Market Development

Expand

geographically

Change donation

structure

Improve brand recognition through effective and efficient marketing

Website and Social Media

Use Free Promotion and Advertising

Focus Presence in major local events

• Chile and Frijole Festival

• State Fair

• Wild Wild West Fest

• High School sporting events/raffles

• Pueblo West Independence Day

Create Job-description for interns

Create Job-description for volunteers

What motivates volunteers?

Volunteer Program

Thank You For Your Attention!