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Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays
Affiliate Marketing for Mobile Apps
@PeterHamilton #AMDays
Mobile Devices: • More Mobile Phones than Humans on Earth • More Smart Phones than Feature Phones Mobile Usage in 2011: • 10% of Web Usage is Mobile (doubling every year) • Average User Downloads 65 Apps • Average App Session is 4.5 min. Mobile Advertising in 2011: • $1.4 Billion in Spend • Clicks +711%, Requests + 698%, Revenues +522%
BOOM!!!
@PeterHamilton #AMDays
Mobile Web / Mobile App
@PeterHamilton #AMDays
Ecommerce/Brands (Pay-Per-Call, % of Sale) Dating (LeadGen, Subscription) Ringtones (Download, % of Sale) Social Games (LeadGen)
Mobile Web Offers
@PeterHamilton #AMDays
Mobile Apps Offers
Benefits for Advertisers
Users love the mobile app experience: • Higher performance (games, maps, animation, etc.) • Offline Interaction • Advanced phone features (shake, tap, tilt, gps, etc.) Effective and measurable advertising: • Higher conversion rates • Users targeted by location, device, and OS • CPI (cost per install) campaigns can boost rankings • Users with the app installed more likely to make a
future purchase (factoring lifetime value of ads)
@PeterHamilton #AMDays
A New Style of Lead Gen
Lead
Email Address
Sale
Email Lists
= Mobile App Install = Phone Number = In-App Purchase = Real-time Notifications
Users are ready and willing to try a new app. Installing a mobile app seams less invasive than typing an email.
@PeterHamilton #AMDays
Affiliates Promoting Apps
Affiliate Traffic Sources • Buy app to app traffic from ad networks • Buy search traffic for arbitrage (Google Adwords) • Buy remnant traffic from DSPs and large networks • Buy direct from major publishers. • Redirecting existing desktop traffic.
@PeterHamilton #AMDays
Benefits for Affiliates • High conversion rates • More seamless experience (structured funnel) • Higher payouts per lead on average • More targeted offer (users location and OS • Long term compensation (future in-app purchases)
Mobile Ad Networks
@PeterHamilton #AMDays
What about mobile web traffic?
Facts: • Nearly 20% of click traffic on HasOffers is on mobile
devices, and most directs to desktop or mobile web. • Most affiliates already have mobile web traffic. • Mobile app offers convert better J (targeted by device, real-time, user experience) Yet, the vast majority of affiliates still direct their mobile traffic to desktop, sms, ringtones, dating, pay-per-call and coupon offers. @PeterHamilton #AMDays
Why are so few affiliates monetizing their traffic with mobile apps?
@PeterHamilton #AMDays
It’s Just New and Different Lack of Education: • Affiliates don’t know where to find mobile app offers. • Affiliate networks are just getting started. • Few understand the tracking (advertisers or affiliates). Tracking is Different: • Simple tracking cookies don’t work in apps • UDID and device ID is available on browsers • You need to use a user fingerprinting solution
@PeterHamilton #AMDays
Mobile App Tracking™
your mobile app tracked by
Mobile Web to Mobile App + Mobile App to Mobile App
What Mobile App Tracking includes: • iOS and Android SDK • Install one SDK • SDK integrated with main ad networks. • Track all app installs and events for free • Generate unique affiliate links • Server postbacks for third party systems • Complete dashboard with real-time reports • Complete 2-Way API, fully documented • Integrated with Google Analytics and others
@PeterHamilton #AMDays
Affiliate Networks
Some affiliate networks are dabbling in mobile app offers, utilizing HasOffers mobile technology.
@PeterHamilton #AMDays
Biggest Mobile App Agencies
What's Next?
@PeterHamilton #AMDays
Changes in Tracking (UDID)
• Apple is phasing out the use of UDID
• All major ad networks currently rely on UDID and/or device ID to track installs.
• Device fingerprinting must fill the gap for mobile web to mobile app.
• Choose to work with platforms and networks that do not rely on UDID.
Reference: iMediaConnection.com Phasing Out UDID
@PeterHamilton #AMDays
@PeterHamilton #AMDays
Privacy Privacy Privacy
Phone Contacts • Path, Twitter, and others reprimanded for using an individuals phone
contacts without their knowledge. • Most major ad networks collect phone contacts, store them locally, and do
not encrypt.
PII (Personally Identifiable Information) • Still undefined on mobile. • Fully defined PII by the United States government will likely include UDID
before the year is out.
FTC Regulations Coming
@PeterHamilton #AMDays
Many game developers for iOS depend on the Apple rankings to bring organic installs. Much of the pay-per-install Advertising today is used to Game the system by purchasing enough installs to be ranked as a top ten app in the Apple AppStore.
Apple Squashes Velocity
@PeterHamilton #AMDays
Facebook mobile advertising is already predicted to Reach $1.2 Billion on one Year
• Perfect platform for promoting mobile apps.
• User experience is extremely important.
• Connecting the social graph to mobile apps.
• Connecting to their already existing game advertisers.
Facebook Mobile Ads
@PeterHamilton #AMDays
Apps for the new Kindle Fire will likely not be ad network friendly.
New App Platforms
Windows 8 Apps rumored to be using open web technologies.
HTML 5 Apps can load higher performance games in browsers.
@PeterHamilton #AMDays
Don't Get Left Behind
@PeterHamilton #AMDays
Shhhh… Sneak Peak
@PeterHamilton #TrackNPay
Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays
Affiliate Marketing for Mobile Apps
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