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AGENCY vs. NETWORKAFFILIATE MARKETING
When it comes to affiliate marketing, you have a choice.
COPYRIGHT | SCALE DIGITAL 2018
Affiliate Network
Bundled services
Scheduled account management
Narrow channel scope
Platform + Agency
Contract directly with tech partner
Flexible on demand account management
Multi-channel thinking
1996 2018
COPYRIGHT | SCALE DIGITAL 2018
What does that choice mean in reality?
COPYRIGHT | SCALE DIGITAL 2018
Your choice of technology.
COPYRIGHT | SCALE DIGITAL 2018
Most platforms do a good job of the basics whether it’s proprietary network software or a SaaS product...
* Tracking * Billing
* Reporting* Validations
* Ad serving
* CPA Management
COPYRIGHT | SCALE DIGITAL 2018
COPYRIGHT | SCALE DIGITAL 2018
...but network technology comes bundled with zealous execs...
COPYRIGHT | SCALE DIGITAL 2018
...who don’t have the experience or remit to make objective recommendations.
Platform + Agency choice● Allow clients to approach the channel with
their own strategic priorities
● Make informed and objective recommendations about key partners
● Forecast lead approach
Network choice● Demonstrate value by making any and
every recommendation
● Are led by a few social relationships they have in the market
● Report on what’s happened
The service choice.
COPYRIGHT | SCALE DIGITAL 2018
When you buy a network, it’s not the brand you are buying…
COPYRIGHT | SCALE DIGITAL 2018
‘Network’ Ricky - 24Media exp: None
Career length: 6 months
Last job: Charity collections - Barnardos
‘Agency’ Emma - 36Media exp: PPC, Data, Programmatic display, Affiliate
Career length: 8 years
Last job: International Account Director - AMEX
Gender StudiesSwindon
Mini-Baking Assistant
Sainsbury's
XBox Gaming
Charity CollectionsBarnardos
Post Office(Summer Job)
Adwords Certified Professional
Programmatic media buyer
Client-side acquisition manager
Paid search manager
Experian data manager
Affiliate account director
50 clients
8clients
COPYRIGHT | SCALE DIGITAL 2018
The network rookie
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2
1
3
45
6
7
8
The senior agency marketer
COPYRIGHT | SCALE DIGITAL 2018
2
1
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7
8
When it comes to affiliate marketing, you have a choice.
COPYRIGHT | SCALE DIGITAL 2018
COPYRIGHT | SCALE DIGITAL 2018
Choose great technology + quality service.
- Reach new audiences online
- Work with the best media partners in Europe
- Contract directly with your technology partner
- Design custom services to suit your business
- Work with a highly experienced team
- Protect your brand with the latest software
What makes Scale Digital a great agency to work with?
COPYRIGHT | SCALE DIGITAL 2018
We start with the point.
COPYRIGHT | SCALE DIGITAL 2018
We get the numbers.
COPYRIGHT | SCALE DIGITAL 2018
We are quick to engage.
COPYRIGHT | SCALE DIGITAL 2018
Thousands of experiences.
COPYRIGHT | SCALE DIGITAL 2018
We mean it.
COPYRIGHT | SCALE DIGITAL 2018
COPYRIGHT | SCALE DIGITAL 2018
Our partners
COPYRIGHT | SCALE DIGITAL 2018
Our clients
www.scaledigital.co
COPYRIGHT | SCALE DIGITAL 2018
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