Affiliate Marketing & Adsense

Presented by Karen PorterUM School of Business Administration& ImpactOnlineMarketing.com

Affiliate Marketing & Adsense

ImpactOnlineMarketing.com

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Four main players: Retailer (or brand being sold) Network (where products are sold – Commission

Junction, Amazon, etc.) Publishers (the affiliate) 3rd Party Vendors (affiliate management agencties, etc.)

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Facts About Affiliate Programs

Brings in more sales than would otherwise occur by using affiliate’s contacts, followers, fans, etc.

Affiliate programs of two main types: Individual – stand-alone aff program for one company Networks – handles affiliate products and payments for

many companies / brands Percentage paid varies by products / service sold

E-Goods typically 25% - 75% with 50% being average Physical goods typically 4% - 10% with 6-7% average

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Levels of Payment

One level payout is standard Some companies offer two tier payouts

Example: First level affiliates receive 25% Second tier affiliates receive 25% also, but their “sponsor”

receives 10% of that. (This system tends to expand the affiliate network.)

Two level (tier) payout is perceived by some to be multi-level marketing (MLM) May limit how affiliates get paid – PayPal can NOT be used to

pay out on two tier affiliate programsImpactOnlineMarketing.com

Major Network Players

Amazon.com Offers affiliate commissions on its own products as well as

on most sold as part o Amazon’s network Payouts range from 4% - 10% based on type of product,

as well a sales volume of the affiliate (4-6% is the norm) Note: some states excluded

Commission Junction Promotes numerous individual brands Must apply to Commission Junction first May also require acceptance by individual brands Payout varies by brand (mostly 4 – 8% physical goods, up to

25% other) ImpactOnlineMarketing.com

Major Network Players (cont)

Other Large Networks Linkshare.com OneNetworkDirect.com ShareASale.com

Clickbank.com - Largest e-Product Affiliate Program eBooks Software Training Programs Payout typically 50% -- may be higher

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Using Affiliate Links

Use your unique links or banner ads coded to you Recommended that you “cloak” links

Wordpress – Pretty Link Lite plugin

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Successful Affiliates

Develop quality content around affiliate topics Do NOT put up “junk sites” that are ONLY for the

purposes of getting affiliate commissions This worked 2-3 years ago – does not work now

Know best practices for positioning products No sell, sell, sell – best to describe pros and cons both

Cloak their affiliate links Mark links as “no-follow” Build lists!

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Setting Up an Affiliate Program

Decide on one level or two (or more) payout Select your network OR choose affiliate software Determine how you want to pay your affiliates

By check (usually set at higher pay amount / may be fees By PayPal (easy and efficient with good tracking)

Determine when you will pay affiliates 1st of month? 15th? When certain sales achieved?

Determine how often you will pay affiliates Monthly? Quarterly? etc.

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Popular Affiliate Software

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Promoting Your Affiliate Program

Promote on your website and blog Promote to your social networks Promote to your LIST!

Lists are where the money is made Promote your program in affiliate directories

http://www.associateprograms.com/directory/ Fiverr –

http:impactonlinemarketing.com/fiverr-aff-directories

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Googe Adsense

Google’s program to share advertising revenue

in return for you (publisher) allowing their ads on your website / blog

- The flip side of AdWords ads (network ads)

- Go to Google.com/adsense to apply Brand new sites may need to be online for a while

prior to being accepted Need to confirm you are a “serious” site vs. spammy one

If possible, apply with an established account and then add new sites to the account

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Googe Adsense – How it Works

Select the types of ads you wish to show on your website or blog

Insert Adsense code where ads are desired Google serves up the ads to display

Generally they display highly relevant ads Google splits the revenue with you (60% to you,

40% to Google) Payment made monthly or when threshold met Direct deposit into your bank account

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Adsense Ad Blocks

Select the types of ads you wish to show on your website or blog

Insert Adsense code on page wherever where ads are desired Top of copy Mid copy Bottom of copy Sidebar

Examples of Adsense text ad layouts: https://support.google.com/adsense/answer/185665?hl=en

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Adsense Reporting

Good stats reported daily, weekly, monthly, etc.

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Successful Adsense Marketers

Develop quality content around popular topics Do NOT put up “junk sites” that are ONLY for the

purposes of getting Adsense commissions This worked 2-3 years ago – does not work now

Research topics that have high Adwords cost Use Google Keyword Planner to check this out

Select topics where there are good related ads See what is being advertised on Google

Drive traffic to their sites!ImpactOnlineMarketing.com

Adsense “Must Know” Guidelines

Never, ever, EVER click on Adsense links on your own sites – this is “click fraud”

Never, ever, EVER have friends click on Adsense links more than once in a blue moon – more “click fraud”

Abuse will get your site BANNED from Adsense (and perhaps banned from Google)

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Questions?

Visit our class page here: http://ImpactOnlineMarketing.com/sell-money

Karen Porter 406-529-8931 karen@impactonlinemarketing.com

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