ADVERTISING UNITS 2016 - WSJ. Media Kitwsjdigital.com/files/uploads/201410/Advertising Units...

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2STANDARD AD UNITS

7COVERS AD UNITS

9SPECIAL AD UNITS

16AD SALES OFFICES

Effective August 1, 2016

ADVERTISING UNITS 2016

Available In All Sections

STANDARD UNITS

2016 | ADVERTISING UNITS | 3 ADSERVICES@WSJ.COM

STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.

12c x 21" unit size: 22.86" x 21" cols x inches: 12 x 21" total col ins: 252"page coverage: 200%

SPRE AD

6c x 21" unit size: 10.87" x 21" cols x inches: 6 x 21" total col ins: 126"page coverage: 100%

FULL PAGE

Regional guidelines vary, please contact Ad Services for more information.

1c x 1" unit size: 1.68" x 1" cols x inches: 1 x 1" total col ins: 1"page coverage: 0.8%

ICON

12c x 10.5" unit size: 22.86" x 10.5" cols x inches: 12 x 10.5" total col ins: 126"page coverage: 100%

HALF-PAGE SPRE AD

8c x 15.75" unit size: 15.52" x 15.75" cols x inches: 8 x 15.75" total col ins: 126"page coverage: 100%

FIREPL ACE

6c x 10.5" unit size: 10.87" x 10.5" cols x inches: 6 x 10.5" total col ins: 63"page coverage: 50%

HALF PAGE HORIZONTAL

3c x 21" unit size: 5.35" x 21" cols x inches: 3 x 21" total col ins: 63"page coverage: 50%

HALF PAGE VERTICAL

3c x 10.5" unit size: 5.35" x 10.5" cols x inches: 3 x 10.5" total col ins: 31.5"page coverage: 25%

QUARTER PAGE

6c x 14" unit size: 10.87" x 14" cols x inches: 6 x 14" total col ins: 84"page coverage: 66.7%

6c x 5.25" unit size: 10.87" x 5.25" cols x inches: 6 x 5.25" total col ins: 31.5"page coverage: 25%

6c x 7" unit size: 10.87" x 7" cols x inches: 6 x 7" total col ins: 42"page coverage: 33%

5c x 18" unit size: 9.02" x 18" cols x inches: 5 x 18" total col ins: 90"page coverage: 71.4%

5c x 16.75" unit size: 9.02" x 16.75" cols x inches: 5 x 16.75" total col ins: 83.75"page coverage: 66.5%

2016 | ADVERTISING UNITS | 4 ADSERVICES@WSJ.COM

3c x 9.5" unit size: 5.35" x 9.5" cols x inches: 3 x 9.5" total col ins: 28.5"page coverage: 22.6%

3c x 10" unit size: 5.35" x 10" cols x inches: 3 x 10" total col ins: 30"page coverage: 23.8%

3c x 7" unit size: 5.35" x 7" cols x inches: 3 x 7" total col ins: 21"page coverage: 16.7%

4c x 15.75" unit size: 7.19" x 15.75" cols x inches: 4 x 15.75" total col ins: 63"page coverage: 50%

4c x 14.25" unit size: 7.19" x 14.25" cols x inches: 4 x 14.25" total col ins: 57"page coverage: 45.2%

4c x 10.5" unit size: 7.19" x 10.5" cols x inches: 4 x 10.5" total col ins: 42"page coverage: 33.3%

3c x 14" unit size: 5.35" x 14" cols x inches: 3 x 14" total col ins: 42"page coverage: 33.3%

2c x 21" unit size: 3.52" x 21" cols x inches: 2 x 21" total col ins: 42"page coverage: 33.3%

4c x 21" unit size: 7.19" x 21" cols x inches: 4 x 21" total col ins: 84"page coverage: 66.7%

3c x 6" unit size: 5.35" x 6" cols x inches: 3 x 6" total col ins: 18"page coverage: 14.3%

5c x 13" unit size: 9.02" x 13" cols x inches: 5 x 13" total col ins: 65"page coverage: 51.6%

5c x 14" unit size: 9.02" x 14" cols x inches: 5 x 14" total col ins: 70"page coverage: 55.6%

STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.Regional guidelines vary, please contact Ad Services for more information.

4c x 8" unit size: 7.19" x 8" cols x inches: 4 x 8" total col ins: 32"page coverage: 25.4%

5c x 15.75" unit size: 9.02" x 15.75" cols x inches: 5 x 15.75" total col ins: 78.75"page coverage: 62.5%

2016 | ADVERTISING UNITS | 5 ADSERVICES@WSJ.COM

2c x 9" unit size: 3.52" x 9" cols x inches: 2 x 9" total col ins: 18"page coverage: 14.3%

2c x 8" unit size: 3.52" x 8" cols x inches: 2 x 8" total col ins: 16"page coverage: 12.7%

2c x 7" unit size: 3.52" x 7" cols x inches: 2 x 7" total col ins: 14"page coverage: 11.1%

2c x 5.75" unit size: 3.52" x 5.75" cols x inches: 2 x 5.75" total col ins: 11.5"page coverage: 9.1%

1c x 10.5" unit size: 1.68" x 10.5" cols x inches: 1 x 10.5" total col ins: 10.5"page coverage: 8.3%

2c x 5" unit size: 3.52" x 5" cols x inches: 2 x 5" total col ins: 10"page coverage: 7.9%

1c x 7" unit size: 1.68" x 7" cols x inches: 1 x 7" total col ins: 7"page coverage: 5.6%

2c x 3" unit size: 3.52" x 3" cols x inches: 2 x 3" total col ins: 6"page coverage: 4.8%

2c x 2" unit size: 3.52" x 2" cols x inches: 2 x 2" total col ins: 4"page coverage: 3.2%

2c x 2.5" unit size: 3.52" x 2.5" cols x inches: 2 x 2.5" total col ins: 5"page coverage: 4%

2c x 10.5" unit size: 3.52" x 10.5" cols x inches: 2 x 10.5" total col ins: 21"page coverage: 16.7%

2c x 4" unit size: 3.52" x 4" cols x inches: 2 x 4" total col ins: 8"page coverage: 6.3%

1c x 21" unit size: 1.68" x 21" cols x inches: 1 x 21" total col ins: 21"page coverage: 16.7%

STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.

Regional guidelines vary, please contact Ad Services for more information.

2c x 15.75" unit size: 3.52" x 15.75" cols x inches: 2 x 15.75" total col ins: 31.5"page coverage: 25%

2016 | ADVERTISING UNITS | 6 ADSERVICES@WSJ.COM

1c x 3.5" unit size: 1.68" x 3.5" cols x inches: 1 x 3.5" total col ins: 3.5"page coverage: 2.8%

1c x 2.5" unit size: 1.68" x 2.5" cols x inches: 1 x 2.5" total col ins: 2.5"page coverage: 2%

1c x 2" unit size: 1.68" x 2" cols x inches: 1 x 2" total col ins: 2"page coverage: 1.6%

1c x 1.5" unit size: 1.68" x 1.5" cols x inches: 1 x 1.5" total col ins: 1.5"page coverage: 1.2%

STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.

Regional guidelines vary, please contact Ad Services for more information.

1c x 5.25" unit size: 1.68" x 5.25" cols x inches: 1 x 5.25" total col ins: 5.25"page coverage: 4.2%

2015 | ADVERTISING UNITS | 7

COVER / FRONT PAGES

2016 | ADVERTISING UNITS | 8 ADSERVICES@WSJ.COM

Section A - Box Adunit size: 3.52" x 5.25" cols x inches: 2 x 5.25" total col ins: 10.5"page coverage: 8.3%

Section A - Strip Adunit size: 10.87" x 1.75" cols x inches: 6 x 1.75" total col ins: 10.5"page coverage: 8.3%

SEC TION A

Box

Strip

6c x 2.75" unit size: 10.87" x 2.75" cols x inches: 6 x 2.75" total col ins: 16.5"page coverage: 13.75%

Availability:• Greater New York• Business & Tech (US)• Money & investing (US)• Personal Journal• The Journal Report• Mansion• Arena• Business & Finance• Weekend Investor• Review• Off Duty

THE STRIP AD

6c x 2" unit size: 10.87" x 2" cols x inches: 6 x 2" total col ins: 16.5"page coverage: 7.9%

Availability:• Section A• Business & Tech (US)• Money & investing (US)• Personal Journal • The Journal Report• Mansion• Arena• Review• Off Duty• Business & Finance

(Europe & Asia)

Ad Slug must be within 2" ad space

SK Y BOX

3c x 6" unit size: 5.35" x 6" cols x inches: 3 x 6" total col ins: 18"page coverage: 14.3%

Availability:• Greater New York• Business & Tech (US)• Money & investing (US)• Mansion• Business & Finance• Weekend Investor

JE WEL BOX AD

2.4c x 7.5" unit size: 4.25" x 7.5" cols x inches: 2.4 x 7.5" total col ins: 18"page coverage: 15%

Availability:• Arena• Personal Journal

2.4C X 7.5" BOX AD QUARTER PAGE BOX

3c x 10.5" unit size: 5.35" x 10.5" cols x inches: 3 x 10.5" total col ins: 31.5"page coverage: 25%

Availability:• Quarterly or monthly

Investing in Funds Journal Report

• Weekend Investor

6c x 5.25" unit size: 10.87" x 5.25" cols x inches: 6 x 5.25" total col ins: 31.5"page coverage: 25%

Availability:• Weekend Investor• Personal Journal • Front of Books in Review • Greater New York

QUARTER PAGE STRIP

COVER/FRONT PAGE UNITS.

SPECIAL AD UNITS

2016 | ADVERTISING UNITS | 10 ADSERVICES@WSJ.COM

SPECIAL AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.

total col ins: 126"

CHECKERBOARD SPRE AD, 1/4 PAGE

total col ins: 72.5"

U-SHAPE

total col ins: 126"

BOOKENDS ON SPRE AD, 1/ 2 PAGE

total col ins: 84"

BOOKENDS ON SPRE AD, 1/ 3 PAGE

total col ins: 126"

CENTER SPRE AD

total col ins: 126"

PYR AMID SPRE AD

total col ins: 126"

UPSIDE-DOWN T SPRE AD

total col ins: 91.5"

E XPANDED STAIR-STEP PAGE

total col ins: 189"

FULL-FACING VERTICAL HALF

total col ins: 126"

STAIR-STEP SPRE AD

total col ins: 168"

FULL-FACING VERTICAL THIRD

total col ins: 126"

PILL ARS

High impact creative is subject to content review. 2 weeks notice required.

total col ins: 63"

STAIR-STEP PAGE

total col ins: 63"

L-SHAPE

total col ins: 63"

CHECKERBOARD STRIP SPRE AD

total col ins: 63"

2016 | ADVERTISING UNITS | 11 ADSERVICES@WSJ.COM

CHECKERBOARD HALF SPRE AD HANGING FIREPL ACE DIAGONAL THIRDS

total col ins: 126" total col ins: 84"total col ins: 126"

Availability:• Section A• Business & Tech• Money & Investing• Business & Finance

LIGHTNING BOLT

total col ins: 63"

Availability:• Business & Tech• Money & Investing• Business & Finance

STACKED DIAGONAL THIRDS

total col ins: 84"

Availability:• Business & Tech• Money & Investing• Business & Finance

Availability:• Money & Investing• Business & Finance

PYR AMID

total col ins: 63"

Availability:• Business & Tech• Money & Investing• Business & Finance

UPSIDE-DOWN T

total col ins: 52.5"

Availability:• Business & Tech• Money & Investing• Business & Finance

DIAGONAL NINTHS

total col ins: 42"

Availability:• Money & Investing• Business & Finance

Availability:• Business & Tech• Business & Finance

DIAGONAL SIX THS

total col ins: 21"

Availability:• Business & Tech• Business & Finance

Availability:• Section A5c Page Unit:6.44" x 10.5"

Availability:• Business & Tech

Availability:• Money & Investing• Business & Finance

total col ins: 37.8" total col ins: 18"

total col ins: 14"

OP-ED QUARTER PAGE

WE ATHER MAP/ PUZ ZLES STRIP AD

FLOATING AD

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.

2016 | ADVERTISING UNITS | 12 ADSERVICES@WSJ.COM

FLOATING UNITS

High impact creative is subject to content review. 2 weeks notice required.

Availability:• Money & Investing• Business & Finance

total col ins: 14"2c x 7"

total col ins: 63" 12col x 5.25"

total col ins: 84" 12col x 7"

total col ins: 31.5" 6col x 5.25"

Availability:• Money & Investing• Personal Journal• Business & Finance

Availability:• Business & Tech• Money & Investing• Personal Journal• Business & Finance• Off Duty

Availability:• Greater New York• Business & Tech• Money & Investing• Personal Journal

total col ins: 42" 6col x 7"

Availability:• Money & Investing • Personal Journal• Business & Finance

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.

• Arena• Business & Finance• Off Duty• Review

2016 | ADVERTISING UNITS | 13 ADSERVICES@WSJ.COM

XX Wednesday , December 6, 2006 THE WA LL ST RE ET J OURNA L.

10.5” to top of R adiu s

8. 875 ” To f inis h

E2 Booking2 col X 10 .52 X 102 X 9. 5

ROUNDED UNITS

Size: 6c x 10.5"

Approved for Section A, Busi-ness & Tech, Money & Investing, Personal Journal and Business & Finance

Round Unit can run as a Half Page or Half Page Spread

Size: 5c x 18"

Approved for Section A, Busi-ness & Tech, Money & Investing, Personal Journal and Business & Finance

Size 11.84" w x11.84" d

Approved for Business & Tech, Personal Journal and Business and Finance

Marked as Advertisement

Size: 4c x 15.75"

Approved for Section A, Busi-ness & Tech, Money & Investing, Personal Journal and Business & Finance

17”

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.

17"18"

17"

14.75"

9.25"

10.5"

10.87"

9.25"

14.75"

15.75"

9.03"7.02"

2016 | ADVERTISING UNITS | 14 ADSERVICES@WSJ.COM

ILLUSTRATIVE E X AMPLES

Watermark in the Stock Tables with a quarter page strip on the bottom

Approved for M&I, within the Stock Tables ONLY

Available in BW or CMYK, water-mark needs to be 20% or less

The watermark can only be the logo without words

Top Strip 6c x 1" ; Half Page 6c x10.5"

Approved for Heard On The Street, Sports and GNY

1 logo in the top strip

Approved for Sports page only

Marked as Advertisement

Gradual Curves

Rule around the image

Needs to have text, cannot be just an image

Mock-ups must go to Ad Services

Available for Section A, Business & Tech, Money & Investing and Business & Finance

WATERMARK UNITTOP STRIP AND HALF PAGE BU YOUT CUSTOM-SHAPED UNIT UPSIDE-DOWN T

Check with Ad Services for availability

Half Page with a 6c x 3" strip at the bottom

WE ATHER MAP/ PUZ ZLES BU YOUT

LOGO

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.

2016 | ADVERTISING UNITS | 15 ADSERVICES@WSJ.COM

2c x 21"

Available in Section A, Business & Tech, Money & investing and Business & Finance

CENTER 2C X 21" BOOKENDS HANGING FIREPL ACE

14" wide (8c based on the 5 column grid), and 13"

Section: Books Page within Review Has to run on a 5c grid

1c x 21" or 2c x 21"

Section: Books Page within Review Must run on a 5c grid

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.

ILLUSTRATIVE E X AMPLES

2016 | ADVERTISING UNITS | 16 ADSERVICES@WSJ.COM

UNITED STATESAtlanta 404.865.4 3 45 Boston 617.65 4.674 8 Chicago 312.750.4015 Dallas 214.951.7 140 Detroit 24 8.204.552 2 Los Angeles 424.204.4 8 38 Miami 6 46.241.5558 New York 212.597.5680 San Francisco 415.765.6142 Washington, DC 202.828.3 390

U.S. INTERNATIONAL Chicago 312 .750.402 2 New York 212.659.2176 San Francisco 415.765.613 3 Classified 800.366.3975

EUROPEFrank fur t 49.69.2.97 2.5386 London 4 4.203.426.1115 Paris 3 3.1.40.17.17.01

LATIN AMERICASão Paulo 55.11.35 4 4.7078

ASIABeijing 86.10.8 400.7 788 Hong Kong 852.28 31.2504 Seoul 82.2 .3700.1967 Shanghai 86.21.58 36.82 28 E X T. 304 Singapore 65.6 415.4 300 Tok yo 81.3.6269.2701

ADVERTISING UNITS SUBJECT TO AVAILABILITY.Some ad units when booked in color will require option dates.

For more information, contact your local Journal sales representative.

Visit The Wall Street Journal advertising sales website at wsjmediakit.com.

AD SALES OFFICES

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