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ADVERTISING IN PLAZA ROMANIAPLAZA ROMANIA
PLAZA ROMANIA
PLAZA ROMANIA
• SHOPPING CENTER PROFILE:
• Plaza Romania offers to its visitors large variety of fashion, entertainment and
restaurant options with its over 150 stores.
• Parking : 2,000 (750 underground) parking places
• 700 sqm events/exhibition area
• 24 H security• 24 H security
• Open 365 days between 10 a.m.-10 p.m.
•CUSTOMER PROFILE:
• 35.000 Weekdays – 43.000 Weekend Traffic
• 58% of the visitors are coming more than once a week.
• 29% visitors are spending between 2-3 hours/visit and 34% are spending
between 1-2 hours/visit.
• 39% has its own/family’s car.
• 43% Female, 57% Male
• 66% is between 18-40 years old.
• 47% is earning over 1700 Ron and %36 is earning between 800 RON
• 69% university/post university graduates
WHY TO ADVERTISE YOUR BRAND IN PLAZA ROMANIA?
Flexible Advertising Options
Landmark for Bucharest
Selective Target Market
Automatic Traffic Counting Systems
7/24technical support
Located in on of themost populated area,
sector 6
Located near Anchor Plaza,
A class office building
Landmark for Bucharest
High Visibility
ADVERTISING OPPORTUNITIES
• Brand Awareness campaigns
• Direct Sales Activities• Direct Sales Activities
• Promotions
• BTL campaigns
• Sponsorships to events
• Car Exposures
• Parties, events, cocktails, exhibitions
OUR REFERENCES
ADVERTISING OPPORTUNITIES
Mock-Up Atrium/Rotunda
Definition:
Technical Specifications:
Rate Card:
Plaza Romania has two central cupolas, the Atrium and the Rotonda, in which 3D objects or double-face banners can be hanged-up .
Maximum height = 6 meters, Max Weight: 500 kg*
Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month
CUPOLA ESCALATORS
Definition:
Rate card Rent price: 15.000 EURO/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical SpecificationsTotal Brandable Area: 204 sqrm
Definition 6 escalators are covering the central part of the Atrium.
ETAM BALUSTRADES & ESCALATORS
Definition:
Rate cardPrice- 10.000 Euro/month, Christmas- Easter 12.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical SpecificationsTotal branding area of the escalators- 42 sqrmand of for the balustrades- 54 sqrm
Definition On the left side of the Rotonda there is 1 escalator and 1 balustrade.
CUPOLA BALUSTRADES
Definition:
Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Total Brandable Area: 252 sqrm
Definition
In the Atrium, 3 levels of balustrades are available for branding.
ROTONDA BALUSTRADES
Definition:
Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Total Brandable Area: 130 sqrm
Definition
In the Rotonda, 2 levels of balustrades are available for branding.
BIG ATRIUM BACKLIT
Definition:
Rate cardRent price: 3.000 Euro/piece/month, Christmas- Easter 5.000 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Dimensions: 6*2.6 m each
Definition On the superior part of the atrium, there are 4 back-illuminated panels
SMALL ATRIUM BACKLIT
Definition:
Rate cardRent price: 1.500 EUR/piece/month, Christmas- Easter 2.000 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Dimensions: 3.2*2.4 m each
Definition On the superior part of the atrium, there are 4 back-illuminated panels.
LIGHT FRAME
Definition:
Rate cardRent price: 700 Euro/piece/month , Christmas- Easter 800 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications
Dimensions: 07*1m eachVisual: 0.62 x 0.92m Print: 0.65 x 0.95m
Definition 64 Light Frames on columns are spread on all levels of the building following the traffic flow
BACKLIT GEOX
Definition
Technical Specifications
Rate card
One back-light panel near BCR
Dimensions: 4 x 3 m
Rent price: 3.000 Euro/month , Christmas- Easter 4.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
ELEVATORS
Definition
Technical Specifications
Rate card
Two elevators - one in Rotonda- one in Atrium
Total Brandable Area: 50% of total surface
Rent price: 10.000 Euro/elevator/month , Christmas- Easter 12.000 Euro/elevator/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
EVENTS SPACE
Definition
Technical Specifications
Rate card
The 700sqm of Rotonda can host many types of events, involving a great traffic of people
Dimensions: 400 sqm
7.000 Euro/night , Christmas- Easter 10.000 Euro/night
ADVERTISING STAND
Definition
Technical Specifications
Rate card
Promotional stands to be placed in the common area with one promoter near from 10 a.m. till 10 p.m.
Dimensions: from 1 sqm till 4 sqm
Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
SAMPLING
Definition
Rate card
Flyers distribution and sampling are possible any day of the week.
55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter
SPEAKER ANNOUNCEMENT
Definition
Technical Specifications
Rate card
There are two possibilities to use the audio system inside the building:A. Broadcasting radio spotsB. Info Desk speaker announcements
55 Euro/spot , Christmas- Easter 65 Euro/spot
30 second spot
CAR EXPOSURE
Definition
Technical Specifications
Rate card
More cars can be exposed in Etam corridor, G’Market corridor, Sephora corridor.
Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month
Max. 6 sqm
OUTDOOR FLAGS
Definition
Technical Specifications
Rate card
22 pieces of fixed flags are posted around Plaza Romania: at the Rotonda entrance 10, at the Timisoara entrance 6, and on the corner facing the crossroad 6.
Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 100*2.20m
PARKING CITY LIGHTS
Definition
Technical Specifications
Rate card
27 pieces of two faces, city lights, installed in the entire back parking areaand on Timisoara side.
Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 1.1*1.6 m
MESHES
Definition
Technical Specifications
Rate card
4 locations of meshes,2 on Timisoara facade (5.4 x 7 m) and 2 on both sides of Rotonda entrance (5.8* 9.2 m) are at client’s disposal.
Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 5.8*9.2m or 5.4*7m
OUTDOOR PRISMS
Definition
Technical Specifications
Rate card
2 outdoors prisms located in the parking area
Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 3*2m
PLASMAS
Definition
Technical Specifications
Rate card
• A joint venture between Monopoly and Plaza Romania, a network designed to bring digital communication, useful information, and advertising spots.
•106cm diagonal
•1.30 euro/30 sec spot/ 2400 spots/month
Contact person:Anda Marinescu
Advertising ManagerE-mail: andamarinescu@anchorgrup.roE-mail: andamarinescu@anchorgrup.ro
Phone: 0727.395.333fax: 319.50.51
*All the dimensions from this presentation are approximately
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