ADVERTISING NOTES. promotional message that appears at the top or side of a Web site BANNER AD

ADVERTIS

ING

NOTES

•promotional message that appears at the top or side of a Web site

BANNER AD

• large outdoor advertising sign found along highways or on buildings

BILLBOARD

• person or group of people who buy products or services

CONSUMER

• the basic idea or theme that sponsors want to communicate to a target audience

MESSAGE

• promotional message in a magazine or newspaper; uses design, visuals, and text to appeal to a target audience

PRINT AD

• advertisement of a product or service through its use or placement in a TV show or film

PRODUCT PLACEMENT

• message that persuades the public to take a specific action or adopt a certain viewpoint toward an issue, an organization, or a cause

PUBLIC SERVICE ANNOUNCEMENT (PSA)

• ad aired on radio; relies on music, sound effects, creative scripts, memorable voices, and effective language

RADIO SPOT

• short, memorable phrase used in advertisements; intended effect is for people to remember the slogan and associate it with the product, such as Nike’s “Just Do It.”®

SLOGAN

• company or individual that pays to advertise a product or message

SPONSOR

• specific group a sponsor hopes to persuade; members share characteristics such as age, gender, background, values, or buying habits

TARGET AUDIENCE

short film promoting and previewing an upcoming movie or show; appears before feature movies in theaters and on TV; often uses fast-paced visuals, sounds, and special effects to make an impact

http://www.youtube.com/watch?v=7ZVEIgPeDCE

http://www.youtube.com/watch?v=IyaFEBI_L24&feature=related

TRAILER (TEASER)

ad broadcast on TV; uses many techniques—special effects, music, dazzling visuals, and creative scripts—to create a memorable message; often more expensive than other ads; cost varies according to the time it is aired

http://www.youtube.com/watch?v=R55e-uHQna0

TV COMMERCIAL

Homework 1: Pg 4/PRINT AD

• For January 23rd, find a print ad (from a magazine) and complete the questions on page 4 of the Advertising Packet.

• You may use magazines from Mrs. Wagaman’s room or from your own magazine.

• Must be school appropriate. • Can work on this activity on 1/20 after

midterm. • Turn in with ad stapled to the

homework paper.

HOMEWORK # 2 DUE 1/23 – WATCH TV!

• Choose one TV show to watch. Yes, your homework is to watch TV!!

• If possible, record it, so you can pause and rewind it. (Or use a previously recorded tape in your house)

• Use the chart to log and analyze at least 5 ads during the show.

• Also, make note of any product placements you see in the actual show.

Bandwagon

Suggests that everyone is using the product.

http://www.youtube.com/watch?v=K-thfeWWmgI

Celebrity Spokesperson

Shows a popular celebrity promoting a product.

http://www.youtube.com/watch?NR=1&feature=endscreen&v=Xs1HyRTDnPQ

Emotional Appeals

Taps into certain emotions, such as happiness, sadness, or excitement.

Glittering Generalities

Uses vague words - such as patriotism and freedom - that bring to mind values people agree with; often provides little or no concrete evidence.

http://www.youtube.com/watch?v=u9NQGQgFi6o&feature=results_video&playnext=1&list=PLA60FA3BCCB894EDF

Humor

Makes the consumer laugh; often gives little information about the product.

http://www.youtube.com/watch?v=nFVpaQGltrI

Individuality

Appeals to consumers’ desire to be different from everyone else; the opposite of the bandwagon appeal.

Loaded Words

Uses words that have positive connotations, such as “tasty,” “fresh,” or “sensational.”

Repetition

Uses specific words, images, or phrases that are stated or shown over and over again.

Snob Appeal

Taps into people’s desire to be special or part of an elite group.

AGE

RACE

GENDER

TV DEMOGRAPHICS

MUSIC DEMOGRAPHICS

MOVIE DEMOGRAPHICS