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It’s your street, it’s my street, welcome to...
If Australia was a street of 100 households...
adventure laid-back choice home culture acceptancefreedom food lifestyle nature easy-going beauty people
diversity love hard-working passion mateship celebration
friendly community balance flexible laugh sport play spaceembrace progress fresh dream compassion outdoors lifewildlife sun relaxed welcoming innovation weather fun
AUSTRALIA ST.IN SIZE, AUSTRALIA ST. WOULD BE52ND IN THE GLOBAL STREET DIRECTORY.
IN 2026 INDIA ST. WILL BE THE NEW NO. 1.200 METRES
CHINA ST.
INDIA ST.
WHY WE LOVE AUSTRALIA ST. landscapeunique
10.6
GROWING BY 3 METRES PER YEAR
GROWING BY 180 METRES PER YEAR
GROWING BY 60 METRES PER YEAR
KILOMETRES
11.8 KILOMETRES
DETACHEDHOUSE
UNIT ORAPARTMENT
76%
14%
10%
PAYINGMORTGAGE
36%
FULLYOWN
33%
CHRISTIAN NO RELIGIONNOT STATED
61.1% 31.6%
BUDDHISM ISLAM
2.5% 2.2%
OTHER
2.6%
?
RENTING
31%
50 YRS 52 YRS
ADULT YEARSLIVED (SINCE AGE 18)32 YEARS
TO GO32 ADULT YEARSLIVED (SINCE AGE 18)34 YEARS
TO GO34
5x1973
ANNUALINCOME
6x1993
ANNUALINCOME 10xTODAY
ANNUALINCOME
MID LIFE
HOUSING TYPE
EDUCATION RATE
AVERAGE HOUSE PRICE
TERRACE ORTOWNHOUSE
% HOUSEHOLDS BY DWELLING TYPE
% OF ALL HOUSEHOLDS
AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOMEHOME OWNERSHIP
% HOUSEHOLDS BY TENURE
PAYINGMORTGAGE
8Y
FULLYOWN
18Y
RENTING
1.8Y
HOUSING MOBILITYAV. YEARS PER DWELLING BY TENURE
RELIGION
LIFE STAGE
MARITAL STATUS
30%NEVER MARRIED
52%MARRIED
12%DIVORCED
6%WIDOWED
GROUPLIVING
3%
LIVINGALONE
23%
SINGLEPARENT
11%
NUCLEARFAMILY
33%
COUPLE,NO KIDS
30%
NONE9% 37%
117%
3+
37%
2
VEHICLE OWNERSHIP
HOUSEHOLD INCOME
HOUSEHOLD WEALTH
Y11/12Degree
or
GradPost
Year10 Cert.
Dip. or
45 DOGS
27CATS252 FISH
$27,248$16,328 $37,492 $50,700 $88,608
$721k$427k$196k$32k
$2.2m
195VEHICLES
260PEOPLE
AUSTRALIA ST. IS HOME TO
100HOUSEHOLDS
HOUSEHOLDER PLACE OF BIRTH
BOTH AUST.BORN
54%ONEAUST.BORN
HOUSEHOLD TYPES
24%
27%22% 27%
info@mccrindle.com.auFreecall 1800 TRENDS
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UNDER
18WORKING AGE: 18 - 64
AGE: 65+
=12
MARRIAGES1.4AUSTRALIA ST. EACH YEAR HASAUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLEAUSTRALIA ST. EACH YEAR HAS AUSTRALIA ST. IS HOME TO: 100 HOUSEHOLDS & 260 PEOPLE
1.7 DEATHS...
% OF POPULATION (15-64) BY QUALIFICATION
POPULATION BY AGE (260 PEOPLE)
...AND 3.5 BIRTHS
WILLIAM
LILY
* CURRENT NO. 1 BABY NAMES
**
% HOUSEHOLDS BY NO. OF VEHICLES
% POPULATION BY RELIGION
AV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE)
AV. ADULT MID LIFE
Source: ABS, McCrindle Research © McCrindle Research 2013
AVERAGE HOUSEHOLD NET WORTH BY QUINTILE
% HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE
% ADULT POPULATION (18+), CURRENT STATUS
4 NEW RESIDENTSPER YEAR
NONE AUST.BORN
34% 12%
SOCIALTRENDS
GENERATIONAL REPORTS
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DEMOGRAPHIC STUDIES
• KEYNOTE PRESENTATIONS• BOARDROOM BRIEFINGS• STRATEGY SESSIONS• IN-HOUSE WORKSHOPS
CONSUMER INSIGHTS
• COMMISSIONED RESEARCH • INNOVATIVELY CONDUCTED• STRATEGICALLY DIRECTED• EFFECTIVELY COMMUNICATED
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McCrindle Research clientsinclude over 100 of Australia’s
leading organisations.
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CUSTOMER ANALYSIS
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