Advanced Social Media Workshop

Presented by Iain MartinSkipedia Travel Marketing

Advanced Social Media

- Build on your foundations

- Learn advanced techniques

- Use social media tools to max effect

Advanced Social Media

- Me

- You

- Format

- Questions

- Disclaimer

Introductions

1. Facebook

2. Twitter

3. YouTube

4. Google+

5. Pinterest

Which channels?

1. Facebook

2. Twitter

3. YouTube

4. Google+

5. Pinterest

6. LinkedIn can be useful too…

Which channels?

1. Facebook

2. Twitter inc. Hootsuite/Tweetdeck

3. Google+, Pinterest, YouTube

Seminar Structure

Social Media is new

2004

2005

2006

2010

2011

Facebook –Twitter – Google+ -Pinterest – Blogs – YouTube –

How big is Social Media?

Facebook – 1000mTwitter – Google+ -Pinterest – Blogs – YouTube –

How big is Social Media?

Facebook – 1000mTwitter – 240mGoogle+ - Pinterest – Blogs – YouTube –

How big is Social Media?

Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – Blogs – YouTube –

How big is Social Media?

Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – YouTube –

How big is Social Media?

Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube –

How big is Social Media?

Facebook – 1000mTwitter – 240mGoogle+ - 250mPinterest – 15mBlogs – 200mYouTube – 4 billion videos per day

How big is Social Media?

Facebook

• The most visited website in the world

• 1 out of every 5 page views on the Internet worldwide

• Over 30 million Facebook users in the UK

Facebook - Profile

Facebook - Profile1. Cover Image

2. Creating and formatting Milestones

3. Curating Tabs

4. Changing Tab Image & Tab Name

5. Installing Tabs (Twitter example)

Facebook - PostsNote on EdgeRank

1. Types of post (images, video, text, links)

2. Cover photos

3. Tagging

4. Scheduling

5. Gating (only available to some Pages)

6. Promoted Ads

Facebook - Insights

Facebook - Insights1. Which posts are the most effective?

2. Best time for posts?

3. Demographic

4. Monitoring ‘likes’ and ‘unlikes’

5. Organic reach v. viral reach

6. ‘People Talking About This’

Coffee Time

Twitter - Profile

Twitter - Profile

1. Background

2. Name

3. Location

4. Description

5. Automating to Facebook

6. Monitoring

Twitter - Hootsuite

Twitter - Hootsuite

1. How to add an account

2. How to add streams and which streams to add

3. How to monitor mentions and Retweets

4. How to follow conversations and keywords

5. How to schedule/auto-schedule Tweets

Twitter - Tweetdeck

Twitter - Tweetdeck

Tweetdeck v. Hootsuite

1. Unlimited accounts inc. Facebook

2. Easier interface

3. Desktop and Mobile versions

4. Reporting of ‘Mentions’

5. Scheduling limitations

Twitter – Retweetrank

Twitter – Retweetrank

1. How many Retweets

2. Follower growth

3. Track mentions

4. Identify Influential Retweeters

5. Upgrade for additional data

Twitter – Other Tools

Tweetstats.com

Topsy.com

Socialmention.com

YouTube• 150 years of video watched on Facebook every day

• 400 tweets per minute contain a YouTube link

• 200m mobile clips streamed on YouTube every day

• 37% have bought an item seen on YouTube

YouTube – Best Practice

1. Make it SEO

• Use keywords in title, tags• Make full use of description• Pick the best thumbnail

YouTube – Best Practice

2. Embed and use as content

• 23% watch videos on other sites• Find a natural fit on your site• ‘How To...’ guides

YouTube – Best Practice

3. Keep it short and simple

• Max 2 minutes, if possible • Include your branding• Good content is the key

Pinterest/Google+

Pinterest• Most effective when you participate

• Passive can still have a positive effect

• Use creative board names

Great tool for Google+

Thank You

Presented by Iain Martin, Skipedia Travel Marketing

If you would like to find out more about the services that Skipedia can offer, please contact me:

iain@skipedia.co.uk07703 173576