AdTechInspiringResearchTech - Insight...

Ad  Tech  Inspiring  Research  Tech  The  Power  of  Retargeted  Surveys  and  Segment  Surveys    

Ad  Tech   Research  Tech  

Ad  Tech  Has  Massive  Scale  

5,000,000,000,000  

500  

2,000  

Why  Survata  Understands  Ad  Tech  

We  reach  respondents  across  our  publisher  network…  

…where  they  take  our  clients’  surveys  to  unlock  content  

Advantages  of  Publisher  Network  Model      

More  representa/ve    

Faster  turnaround    

More  accurate  

Finding  Your  Customers  Across  the  Web  

name@domain.com  name@domain.com  name@domain.com  name@domain.com  

dfasodf8w3casada  sdgethe5443tgrva  wdasdfadsfg564ff  4e53tergnhytjtr93  

Pixel   Email  hash   DMP  integraUon  

Audience  profiling  

Offsite  visitor  surveys  

Site  bounces  

Ad  effecUveness  

RETARGETED  SURVEYS  

Using  Other  People’s  Data  

 In-­‐market  for  a  car  this  month  

 Filled  out  a  mortgage  applica/on  

 Offline  grocery  purchases  

 Credit  scores  

 Job  seekers  

 People  planning  a  vaca/on  

 TV  viewing  data    

 Outdoor  ad  exposure  

Survata  Has  Ad  Tech  RelaUonships  

TargeUng  by  External  Segments  

Ad  pre-­‐tesUng  

Audience  verificaUon  

Offline  purchase  surveys    

Segment  validaUon  

SEGMENT  SURVEYS  

Offline  Ac0ons  

Online  Profiles  

We  Can  Help