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This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who is handling our social media blogs at posterous, wordpress, and blogger. She is doing great! Check them out at: http://admsp.posterous.com/ http://admsp.wordpress.com/ http://altosdelmarsculpturepark.blogspot.com/ You can find Isabel at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com
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How to use Blogs for
Firstly. What is a
blog?
Well what ever you thought, you’re right
That is just one use of what is a very powerful public relations tool
A promotional gold mine for ADMSP
So .. what is a blog?
How can it
benefit ADMSP?
Positions ADMSP and + staff as authorities
Creat core brand identity
Increases our reach
Allows us to communicate directly with users
Enhances your existing public relations strategy
Captures more search traffic via ‘the long tail’
Improves relevant internal linking to our website
Humanizes our business
Positions us next to industry leaders
Encourages feedback from users
Makes the most of our everyday activities by vocalizing them
How to achieve Isabel’s
blogging success?
Carry out competitor analysis with http://
www.quarkbase.com/
to find out what the competition is doing
Get to know words again, indulge in them.. They are now your public relations team!
Write engaging titles that grab readers attention
Sum up your entire post in a title
Think how punchy news titles are
Advertise your blog on areas of our website (in a little while!)
Use calls to action throughout your postsstart writing them now in a list
Maximize your RSS feed subscriptions by including a large or prominent RSS icon
Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.Ask Delmarys how to do it...she is using it already!
Make sure your blog is integrated into our website, thus any links into the blog with benefit our site also (we will do this)
Comment on other industry blogs and forums to expand your authority and lead users back to your website
Make sure your blog visitors can easily navigate back to our website (we will do this)
Post often to ensure the search engines are returning regularly to index your content
Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
Include pics of project in posts to reinforce the users journey from your site to your blog
Use keywords and phrases to optimize your posts
Consider opening a netvibes page to track everything going on in your industry via RSS feeds
What subject is at the top of Digg or Twitter search, what are people reading about?Integrate that into ADMSP
Be interesting and informative
Use breaking news and integrate to ADMSP
Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space (working on it)
Make good use of categories to help users navigate to the content that is important to them
Utilize the notoriety of others for your own benefits with Guest blogging and interviews
Create substance with high resolution images within posts
Remember the basic blogging mantra
Short and
simple
Be a
thought leader
Fresh
and often
Ask for
help
Have an
opinion
Be
authentic
Don’t sell
Be
generous
Set-up webmaster tools on your blog and make sure your site map is active
Set-up google analytics on you blog
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