View
246
Download
1
Category
Preview:
Citation preview
8/22/2019 Aditya Birla Retail
1/14
PRESENTATION
on
8/22/2019 Aditya Birla Retail
2/14
Group Profile
Started in 1919 with a Jute Manufacturing Company.
Group's founding father, Ghanshyamdas Birla.
The legacy was forwarded by Mr. Aditya Vikram Birla , puttingIndia on World Map long back 1969, long before globalization.
Currently, US $40 billion corporation,
present in the League of Fortune 500.
136,000 employees belonging to 42
different nationalities.
8/22/2019 Aditya Birla Retail
3/14
Vision
To be a premium global conglomerate with a clear focus
on each business.
MissionTo deliver superior value to our customers, shareholders,
employees and societal large.
8/22/2019 Aditya Birla Retail
4/14
Major Sectors
CEMENT
NON FERROUS METALS
TEXTILE
TELECOMMUNICATION
CHEMICALS
INSULATORSAGRI BUSINESS
FINANCIAL SERVICES
MINING
GARMENTS RETAIL
CARBAN BLACK
IT-ITES
8/22/2019 Aditya Birla Retail
5/14
Products
8/22/2019 Aditya Birla Retail
6/14
Aditya Birla Retail Limited
Launched in May 2006513 supermarkets and 15 hypermarkets
All the supermarkets are branded More
The hypermarkets are branded 'More Megastore
The company has over 9,000 employees
Offering value and range in food and non-food
products and services at a single location.
Discount prices with an average store size
of 55,000 sq. ft. shopping area.
8/22/2019 Aditya Birla Retail
7/14
More about More
Aggressive expansion and slowdown ledto closure of stores in recent F.Y
In F.Y 2011-12: Losses of Rs. 535 cr,
Revenues : Rs. 1029 cr
High single digit growth in F.Y 2012-13
Shift in focus from Super Market Model
to Hyper Market Model
Competitors: Big Bazaar, Hyper City, StarBazaar
Competitive Advantage: Apparel SegmentMaster Brand Award 2012by the World
Brand Congress in 2012
8/22/2019 Aditya Birla Retail
8/14
Life @ More
4 I s of Communication: Informative, Interactive,Interesting and ActIonable
Focus on Diversity and transparent Culture
Most Valued Asset: Human Capital
HR Vision: To unleash the power of people at AdityaBirla Retail Ltd. to deliver more
Aditya Birla Centre of Retail Excellence launched inBangalore
8/22/2019 Aditya Birla Retail
9/14
Future Plans
Aditya Birla Group chairman Kumar Mangalam Birla
plans to invest Rs 525 crore in the group's retail arm
and raise its borrowing limit by Rs 2,500 crore to ramp
up its food and grocery business
More is looking at opening 100 supermarkets every
year in the next three years to bolster its retail
presence. It is also planning to open half a dozenhypermarkets next financial year.
New Strategy: Open more stores but only those that
work with customers
8/22/2019 Aditya Birla Retail
10/14
Past Record in Placements in SIESCOMS
2009-11:MMS1 Marketing
8/22/2019 Aditya Birla Retail
11/14
Student Placed
MMS : 2009-2011
VIRAJ KARIA
Marketing-MMS(2009-11)
Contact no-9892588478
8/22/2019 Aditya Birla Retail
12/14
Job Profile
Management Trainee- Operations
The Initial job profile offered was of management
trainee in operations department for a period of 1
year.
Later the person would be shifted to marketing
department depending upon the no. of openings
present during that period and the candidates
capabilities.
8/22/2019 Aditya Birla Retail
13/14
Selection Process
The person was given a PPO(pre placement offer) by
the companys HR manager.
Hence no interview session and GD session was
required in the selection.
8/22/2019 Aditya Birla Retail
14/14
THANK YOU
Recommended