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Taking India to the World…….And Organization Structure back to the 19th Century !!
About the Birlas Aditya Birla Group started in 1857.
Shiv Narayan Birla started cotton trading operations in the small town of Pilani in Rajasthan.
Ghyanshyamdas Birla(GD birla)-1919-he set the manufacturing company.
Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)-1964
Son of A.V.Birla is Kumar Mangalam Birla(K.M.Birla)-1995. The current Chairman of the Group.
Some HistoricalAchievements in India
1857 -The foundation of the Birla Group of Companies is laid by Seth Shiv Narayan Birla – cotton trading operations commence at Pilani, Rajasthan.
1947-Grasim is incorporated. (rayon weaving)
1958 -Hindalco is incorporated. (aluminium)
1966-The Indian Rayon Corporation Ltd is acquired.
1986-The Birla Growth Fund is set up. (to finance industrial equipment, plant and machinery and consumer durables, as well as for stock market operations)
1988 -joint venture with Hindustan Petroleum Corporation Ltd (to set up a three-million-ton refinery, Mangalore Refineries and Petrochemicals Ltd.
2000 -Indian Rayon acquires Madura Garments
2006-Hindalco in a joint venture with Almex USA Inc.
Vision And Mission
VISION
To be a premium global conglomeratewith a clear focus on
each business.
MISSION
To deliver superior value to our customers,
shareholders, employees and society at large.
Group ProfileGroup companies Grasim Industries Ltd. Hindalco Industries Ltd. Aditya Birla Nuvo Ltd. UltraTech Cement Ltd.
Indian companies PSI Data Systems Aditya Birla Minacs Worldwide Limited Essel Mining & Industries Ltd Idea Cellular Ltd. Aditya Birla Insulators Aditya Birla Retail Limited Bihar Caustic and Chemicals Ltd.
Joint ventures Birla Sun Life Insurance Birla Sun Life Asset Management
Company Ltd. Birla Sun Life Distribution Company Ltd. Tanfac Industries Ltd.
International establishments
Thailand
Philippines
Indonesia
Egypt
China
Canada
Australia
Laos
North and South America, Europe and Asia
GLOBAL FOOTPRINT:
Some Of The ProductsVSF
GARMENTS
TEXTILES
GENERIC STRATEGY
The Aditya Birla Group’s strategy has been to diversify into capital-intensive businesses and become a cost-leader by leveraging on its various strengths.
• It forms a significant part of the group's strategy to actively develop its own technology and create institutional knowledge that can set it apart from the competitors and develop cost leadership in its business ventures.
They are able to pursue this strategy because they have access to the capital required to make a significant investment in production assets, skill in designing products for efficient manufacturing and efficient distribution channels
Aditya Birla group formally launched the Aditya Birla Science & Technology Company (ABSTC) at Taloja, on the outskirts of Mumbai, it was the culmination of a decade-long dream of the company to unify the group's Research & Development initiatives.
With this, the group has emerged as the first Indian conglomerate to launch a Corporate R&D Centre.
Management HierarchyChairman
Chief Executive Officer
Vice President
Assist. Vice President
General Manager
Senior Manager
Chief Financial Officer
Manager
Assistant Manager
Low income and high income Customers
Premium Segment
B2B and Industrial Customers
Ek Idea Jo Badal De Aapki Duniya….
Company Overview
Started on March 14, 1995. It was formed as a merger of Birla Communications-
AT&T and Tata Cellular in 2000. It is the 4th largest cellular service provider-
98,441,714 customers or 16.09% of the market. It is a part of the A V Birla Group. Its Promoters are:
Aditya Birla Nuvo Limited Grasim Industries Limited Hindalco Industries Limited Birla TMT Holdings Private Limited
Company Structure
Madura Garments
India’s No1 garment manufacturer (sales volume)
MISSION: To deliver superior value to our customers, shareholders, employees and society at large.
VISION: To be a premium global conglomerate with a clear focus on each business.
Organizational Structure A B Nuvo
Textile & Apparels
Division
Garment Division
COMMERCIALDIRECTOR
DirectorAllen Solly
President (Ashish dixit)
International brand Domestic brand FINANCEDIRECTOR
Director Peter England
Viscose Fiber Div. Textile (Yarn Div)
Strategy & business excellence
Director Louis Philip
Director Van hausen
Organizational Structure
Divisional Structures focused on Products
Divisions Domestic
Peter England International
Louis Philippe Van Heusen Allen Solly
Planet Fashion and International trade sales Planet Fashion
ADITYA BIRLA NUVO LTDIt is a US$4 billion, diversified conglomerate and the platform that has launched many new businesses for Aditya Birla Group.Aditya Birla Nuvo Ltd has a portfolio of manufacturing as well as service sector businesses under its umbrella ranging from textiles to financial services.It follows a divisional organizational structure.The different divisions of Aditya Birla Nuvo are:
TextilesLife InsuranceCarbon Black
BPO and IT servicesTelecom
Financial ServicesViscose Filament Yarn
ApparelAgri Business
BRANDS
Some of the popular brands are:Louis PhilippeVan HeusenAllen SollyIdea CellularBirla Sun Life Insurance Peter England
Critique – The Past of AV Birla Group
• Was a Proponent of the License Raj. Profited a LOT•Upon the inevitability of Liberalization, the then Chairman, Aditya Vikram Birla said:
“ We are not afraid of Global Players coming In.Global Players should be afraid of Us !!”
On Core Competence:
Tatas’ : STEEL is our Core Competence (1990’s)
Birlas’ : DIVERSIFICATION is our Core Competence
Critique…..
• A 19th Century Structure for a 21st Century Company ?
• What is “Partha” ??
• Nepotism ??
• Veto Power to just One Person
• What Structure are its Competitors using ?
• When will it become Professionally Managed ??
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