Added Value From The Press Operations. Revenue Generating Ideas Ken Kirkhart Vice President...

Added Value From

The Press Operations

Revenue Generating Ideas

Ken KirkhartVice President

ProductionUSA Today

Scented Ink Early Users L.A. Times

Ran two weeks ago.

Orlando Sentinel Ran three weeks ago and have another

scheduled.

USA Today Out to clients.

Scented Ink USA Today Sample

Scented Ink L.A. Times Sample

Scented Ink “How To” Fifth color

Sprayer

Show and explain scented ink to your sales reps.

Give them samples to share with advertisers.

Scented Ink Results Odor is subjective.

It is hard to determine fragrance saturation because some people can

smell better than others.

Directly after printing, you could get a hint of the aroma.

Scented Ink Results L.A. Times

California has a scent law. L.A. Times ran 1.3. million papers with the

scent. Operational success. Marketed prior to running, it was on their web

site and there was a press release. L.A. Times did not receive any complaints.

Scented Ink Lessons Learned

Actual scent used was thicker and did not flow as well as the test.

Required the pressure to the page packs to be turned up.

Be sure to check your materials upon arrival.

Scented Ink Lessons Learned

After smelling for the ink on the paper, you become desensitized. It is a sensory overload.

Using coffee grounds to clear your palate is beneficial to get the clear scent.

If the area to rub is not clearly marked, make sure the area is large.

Scented Ink Lessons Learned

Gum builds up on the ink rail and inside of the ink canister due to the viscosity.

Need to determine what chemical to use to clean the gum build up on the inside of the page pack.

Had to remove the filter from the canister to allow proper flow. The fragrance capsules would get caught in the filter.

Other Inks Being Developed

Flourescent

Metalic

Seeds

Specialty Paper Semi-transparent 80 brightness -35# 83 brightness – 42.5# An alternative to 50# Freesheet ground

wood pulp. Cheaper version of a better stock, or in

our case, an upgrade to newsprint without going crazy.

Post Its and Scented Labels