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Add Me to Your MySpace! Social Networking for Libraries. Cliff Landis, Reference Librarian/Instructor Valdosta State University 9/21/2006 COMO 2006. Before We Even Begin…. Addressing the MySpace Fears. Predators 1 : - PowerPoint PPT Presentation
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Add Me to Your MySpace!Social Networking for Libraries
Cliff Landis, Reference Librarian/Instructor
Valdosta State University9/21/2006
COMO 2006
Before We Even Begin….Addressing the MySpace Fears
• Predators1:– Only 7% of those teens interviewed were ever approached by
anyone with a sexual intent and nearly all of them simply ignored the person and blocked him from their page.
– Two-thirds of the parents were sure that there were many sexual predators on MySpace, while only one-third of the teenagers shared this concern.
– When asked about media coverage, 66% of the parents felt that it was either understated or close to the truth.
– Conversely, 58% of the teens felt it was vastly overblown.
• Is MySpace safer for teens than for predators?2
Addressing the MySpace Fears (cont’d)
• DOPA (Deleting Online Predators Act (H.R. 5319)– Passed the House of Representatives July 26, 2006 (still has
to be passed by the Senate and signed by the President).
– Broadly defines social networking sites as:
Sec.2(c)(J) a commercially operated Internet website [sic] that-
• (i) allows users to create web pages or profiles that provide information about themselves and are available to other users; and
• (ii) offers a mechanism for communication with other users, such as a forum, chat room, email, or instant messenger.
– DOPA is not yet law! Write to your Senators!
What are the questions we should be asking?
• What is the nature of this technology?• How are my patrons using this technology?• How can I use this technology to benefit my
patrons?– Traditional services
– Innovative services
• How will this technology improve my service?• How should we represent ourselves?
What is the nature of the beast?
• Profiles as Identity Performance3
– Dynamic and static• Social Networking4
– Connections between individuals create a network (Vizster)
• Groups and Identity– 4th Floor Odum Library Bathroom Users (active)– Odum Library Is Only Good For One Thing and That
Thing Is Facebook!! (group identity)– I Like To Hang Out In the Library after Hours (failed
group identity)
How are patrons using social networking websites?
• Image representation (the Profile)
• One-on-One communication
• Communication in Groups
• Writing on Walls/Comments
• Sharing pictures
• Linking to other social networks and websites.
How can I use social networking websites to benefit my patrons?
• Traditional Services– Reference
• Consultations
• Groups
– Marketing• Photos
• Flyers
• Events
– Instruction• Groups• Links to traditional
resources
How can I use social networking websites to benefit my patrons?
• Innovative Services– Acquisitions
• Asking the students on their own turf (Crossett Library at Bennington College).5
– “Ubiquitous Librarianship”6
• Using a student’s public information (blog) to meet their information needs.
How will social networking websites improve my service?
• The user-centric approach– “The User Is Not Broken” 7
• Meet people where they are—not where you want them to be.
– Point-of-Need service– Effective marketing
• Using the market that is already in place
Choosing your Identity• How should we represent ourselves?
– The living library• Kresge Library
– Relationship Status: It's Complicated with Biomed Library (Minnesota)
• Tisch Library– Interests: Watching kids cry, admitting sketchy old men to late night study, amusing myself
by eating souls at late-night study, pre-meds, engineers, finals period– Favorite Music: silence– Favorite Books: Everything... clearly. I have millions of volumes over here, how can I pick
a favorite?
– The librarian collective• UIUC Undergraduate Library, Maryland Engineering Library
– The librarians ourselves (stranger than fiction) • David Free, Michael Stephens, Sarah Steiner, Brian Matthews, etc.
What if your Identity is chosen for you?
• ProfilesFrom: Brown Library (UVA)To: Cliff LandisSubject: <no subject>Message: I'm actually just a student so I don't have any actual
connections to UVA's library system. I just made the facebook profile for fun. (personal communication, Jul 26, 2006)
• Groups– I Be On My Cell Phone In the Library– Odum Library Is Only Good For One Thing and That Thing
Is Facebook!!
• Events– Hide and Seek in Odum Library
Who “owns” the library?
• We like to think of the library as “mine” since we work there.
• For academic libraries, the University likes to think of the library as “mine” since it is part of the larger institution.
• The patrons think of the library as “mine” because it is designed for their use.
• Take the compliment, and work with the patrons to get the word out about the Library!
Seeing it in action:Lansing Public Library MySpace
Seeing it in action:UIUC Undergraduate Library MySpace
Seeing it in action:UIUC Undergraduate Library Facebook
Seeing it in action:Ask-A-Librarian Group Facebook
Footnotes1. Rosen, L. D. (2006, June). Adolescents in MySpace: Identity Formation,
Friendship and Sexual Predators. California State University, Dominguez Hills, Psychology Department. Retrieved July 13, 2006 from http://www.csudh.edu/psych/Adolescents%20in%20MySpace%20-%20Executive%20Summary.pdf
2. boyd, d. (2006, April 20). Is MySpace safe for predators? Retrieved August 10, 2006 from http://www.zephoria.org/thoughts/archives/2006/04/20/ is_myspace_safe.html
3. boyd, d. and Heer, J. (2006, January 4-7). Profiles as conversation: Networked identity performance on Friendster. Proceedings of the Hawai’i International Conference on Systems Sciences (HICSS-39), Persistent conversation track. Kauai, HI: IEEE Computer Society. Retrieved August 10, 2006 from http://www.danah.org/papers/HICSS2006.pdf
4. Heer, J. (n.d.). Vizster. Retrieved August 10, 2006 from http://jheer.org/vizster/ 5. Farkas, M. (2006, May 4). Re: MySpace. Message posted to LIBREF-L
electronic mailing list, archived at http://listserv.kent.edu/cgi-bin/wa.exe?A2=ind0605A&L=LIBREF-L&P=R2651&I=-3
6. Mathews, B. S. (2006, March 13). Intuitive revelations: The ubiquitous reference model. Retrieved August 8, 2006 from http://hdl.handle.net/1853/8446
7. Schneider, K. G. (2006, June 3). The user is not broken: A meme masquerading as a manifesto. Retrieved August 10, 2006 from http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
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