Adam Philosophy… · Perth, Australia. Shanghai, China. Wuhan, China. Adam Brand Marketing 3 •...

Adam Philosophy…

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“Our principle objective is to supply reliable, top quality balances & scales that offer true value for money.

To fulfil this, we ensure that our products are supported with excellent after-sales service, fully assisting our customers in every way.”

Worldwide Support

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Oxford CT, U.S.A.

Milton Keynes, EnglandCorporate Headquarters

Johannesburg, S. Africa

Perth, Australia

Shanghai, ChinaWuhan, China

Adam Brand Marketing

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• Advertising• Catalogs• Brochures• Product Data Sheets• Press Releases• Videos• Podcasts• Social Media• Exhibitions

Online Support

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• Training videos available online:www.youtube.com/user/adamequipment

Dealer support: Data sheets, contact us customer service, tech assistance, contact page, product search

• End user support: YouTube channel, live chat, user manuals

• Active on social media: Twitter, youtube, facebook,

• QR codes for fast access to online information:

Exhibitions

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Adam regularly participates in international exhibitions independently and jointly with distributors

Literature, posters and loaner scales are provided to distributors for participating in promotional events

Industrial Product Range

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CPWplusLBK CBK

GBK/GFK Bench & FloorGBC/GFC Counting

WBW Wash down CBC/CBD Counting

PTM Drum Scales PT Series 4’ x 4’ Platforms Crane Scales

Medical Product Range

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Medical

MDW 160M MDW 250LPTM Wheelchair Scales

MDW 300L MUW 300L

MTB Infant/Toddler Scale

Laboratory Product Range

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PMB Moisture Highland Core Dune

Eclipse

CB

Nimbus

Who uses balances & scales?Science• Making formulas (grams, milligrams)• Testing materials (plastics, metals )• Chemicals, pharmaceuticals, food

Manufacturing• Quality checking• Production batching• Warehousing, inventory,

shipping/receiving• Chemicals, pharmaceuticals, food,

plastics, metals

Environmental & Agriculture• Water quality, plants & vegetation

(grams, milligrams)• Wildlife (grams, milligrams, pounds,

ounces)

Education• Elementary, High School, College

science classes• University research labs

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Environmental & Agricultural Applications

• Users weigh large & small amounts. Precision requirements vary

• Users measure water & soil samples, plants & vegetation, wildlife, livestock

• Typical users include scientists, field technicians, agriculturalists, veterinarians

• Most common products include portable field scales and portable precision balances

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Highland

Core

CPWplus

Dune

LBK

PMB Moisture Analyzer

PTMPT

Applications in Education

• Users weigh small amounts with high precision

• Typical users include teachers and students

• Common products include precision balances readable to 1mg, 10mg, 0.1g

• Analytical balances for advanced chemistry classes

• Students measure chemicals to learn characteristics of materials and reactions, and how mass affects results

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Niimbus Precision

Nimbus Analytical

Highland

Core

TBB

Dune

CB

Applications in Science• Users weigh small amounts with high

precision• Typical users include scientists, chemists,

biologists and lab technicians• Common products include analytical and

precision balances readable to 0.1mg, 1mg 10mg, 0.1g

• Users measure chemicals, drugs, food ingredients to develop formulas and research material properties

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Highland

PMB Moisture Analyzer

Precision

Analytical

CB

Product/market Matrix Analytical Precision Portable Bench/Floor Washdown Medical Crane

Laboratory

Industrial Manufacturing

Industrial Warehouse

Health/Medical (incl Vet)

Food Manufacturing

Food Service

Education

Construction

Mining

Jewelry

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Brand Capabilities Quality Price

$ $ Best Value

$ $

$ $

$ $ $

$ $ $

Competitive Positioning

Eclipse Analytical & Precision Balances

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0.1mg

0.01g 0.001g

0.1g

• Analytical and precision models

• 14 weighing units and one custom

• Density determination

• Auto power off

• Internal and external calibration

• Dynamic weighing/weighing animals

CPW-Plus• Simple to operate and versatile for

multiple types of use

• Variety of stainless steel sizes

• Durable construction

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Nimbus Analytical & Precision Balances

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• Smaller footprintrequires less workspace

• All metal housings provide durability

• Draft Shield minimizes effects of wind disturbances and provides stable readings at 1mg sensitivity

0.01g

1mg

0.1mg

Nimbus Connectivity

• USB and RS-232 interfaces allow connection to PCs, printers, or information systems

• Generate printed weighing results for traceability; reduces human error when manually recording results

• Collect unlimited balance data for further analysis and traceability; allows balance control from PC

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Highland Advantages

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•Removable draft shield•Rechargeable battery•Weigh below•Carry case option

Stacking storage(ideal for schools)

Extreme Overload Protection

USB

RS232

Level

Adjusting feet

HandiCalTM

Built-in calibration

Capacity Tracker bar graph

Lockdown

Core Advantages

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Stainless steel pan

Removable draft shield

•Battery and AC operation•Lockdown ready•Carrying case available

Stacking storage(ideal for schools)

Extreme Overload Protection

Simple keypad

Accessories

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• Carrying cases• In-use wet covers• Interface cables• Thermal printer• Weigh below hooks• Density kits• Weights & weight sets• Over/Under light tower• Anti-vibration table

Partnering with Adam Equipment…

ADAM Equipment Benefits you

• High profitability – attractive discount structures

• Fast delivery time – Adam maintains a large inventory

• Complete product support – professional staff on call

• High customer satisfaction – dependable products

• Broad market coverage – wide range of products

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