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Ad Line Up
2011 Capabilities
LeaderboardDimensions: 728x90Placement: Top of PageFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh
Supported Pages:
Home
Section
Story
728x90 Leaderboard Ad
Medium RectangleDimensions: 300x250Placement: Middle Column or within a storyFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh
Supported Pages:
Home
Section
Story Home Page
Section and Story Pages
Two Displays Available
Story Page
300x250Display
Ad
300x250Display
Ad
Wide SkyscraperDimensions: 160x600Placement: Right ColumnFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh
Supported Pages:
Home
Section
Story
160X
600SkyAd
PushdownDimensions: 1000x300 expanded1000x40 unexpandedPlacement: Top of PageFormat: .swfFunctionality: Pushes the page downOne ad per page, displays once per user per dayWhen requesting, please specifydate and section
Supported Pages:
Home
Section
Story
1000x300 Expanded
1000x40 Unexpanded
Pencil AdDimensions:1000x40Placement: Top of PageFormat: .jpg, .gif, .swfFunctionality: Appears immediately on page load and remains on the page until a viewer goes to another section where the ad is not scheduled or leaves the site completely. When requesting, please specify date and section
Supported Pages:
Home
Section
Story
1000x40
IB Hover Ad
Home
Section
Story
Dimensions: 120 pixels high x browser window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.When requesting, please specifydate and section
Supported Pages:
To see this Hover Ad, please Click Here.
* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.
IB Hover Adwith Animation
* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.
Dimensions: 120 pixels high x browser window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target and includes simple animation. As you scroll up and down on your site’s page, the Hover Ad follows.When requesting, please specifydate and section
Supported Pages:
Home
Section
Story
To see this Hover Ad animate, please Click Here.
IB Hover Adwith Video
Dimensions: 120 pixels high x browser window width
Placement: Bottom of Page
Formats: .swf
Functionality:
- Video starts as a silent teaser in the body of the ad anchored at the bottom of the window - By clicking on the teaser it opens to a wide-screen video, including sound-Set at a once per user per day frequency cap - Can not be sold ROS - when requesting please specify date and section - Video must be 15 or 30 seconds in length- Cannot be served via third party (client provided) ads.
Supported Pages:
* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.
Home
Section
Story
To see the Hover Ad with Video, please Click Here.
Titlebar Drop-Down AdDimensions: 100x34 Logo Ad,320x130 Drop Down ElementPlacement: Prominent content area on the home page Format: Logo ad - .pngDrop Down Element - .swfFunctionality: When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.
Supported Pages:
Home
Section
Story
Expanded Ad:
Title-bar Ad:
ExpandableLeaderboard
Dimensions: 728x90, 728x180Placement: Top of PageFormat: .swfFunctionality: Expands down upon user initiationRotates upon refresh
Supported Pages:
*Not available on video page.
Home
Section
Story
728x180 Expanded
ExpandableMedium Rectangle
Dimensions: 300x250, 600x250Placement: Display positionFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh
Supported Pages:
*Not available on video page
Home
Section
Story
600x250 Expanded
ExpandableWide Skyscraper
Dimensions: 160x600, 320x600Placement: Right Hand ColumnFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh
Supported Pages:
*Not available on video page
Home
Section
Story
320x600 Expanded
Video MediumRectangle Ad
Dimensions: 300x250Placement: Display positionFormat: .swfFunctionality: Two parts: a teaser and the video player. The teaser is a standard Medium Rectangle Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh
Supported Pages:
Home
Section
Story
300x250Display
Ad
Weather-Triggered Ads
Dimensions: 300x250, 728x90, 160x600Placement: Top of Page, Middle and Right Column, up to 5 sectionsFormats: .jpg, .gif, .swfFunctionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh
Supported Pages:
*If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.
Home
Section
Story
300x250Display
Ad
728x90 Leaderboard Ad
160X
600SkyAd
IB Countdown Ads
Dimensions: 300x250, 728x90, 160x600Placement: Top of Page, Middle and Right ColumnFormat: .swfFunctionality: Show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the site visitor's computer clock to ensure accuracy and create a personalized experience.Rotates upon refresh
Supported Pages:
Home
Section
Story
300x250Display
Ad
728x90 Leaderboard Ad
160X
600SkyAd
To see the Countdown Ad animate, please Click Here.
Click-to-PrintIAB AdsDimensions: 300x250, 728x90, 160x600
Placement: Top of Page, Middle and Right Column
Format: .jpg and .gif
Functionality: non-flash IAB ad that links directly to a click-to-print coupon instead of linking to the client’s website. When the visitor clicks on the IAB ad, a pop-up window appears, showing the coupon and instructions for printing.
Supported Pages:
728x90 Leaderboard Ad
160X
600SkyAd
300x250Display
Ad
Home
Section
Story
To see the Click-to-Print IAB ad, please Click Here.
FloatingRich MediaDimensions: Maximum size 500x300 Placement: Varies but will be above foldFormats: .swfFunctionality: Rotates upon refresh
Supported Pages:
Home
Section
Story
500x300Floating
Rich Media
Section Sponsorship
Dimensions: 100x34 and 300x100Placement: 100x34 at the top ofthe middle column, 300x100beneath headlinesFormats: 100x34 - .png, 300x100 -.jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusive
Supported Pages:
Home
Section
Story
Content Integration Module
Dimensions: 100x34 and 80x60
Placement: Right Column
Formats: .gif and .jpg
Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text
Rotates upon refresh or exclusive
Supported Pages:
Home
Section
Story
Flash Video
Dimensions: 180x135 Placement: Top Right ColumnFormats: .swfFunctionality: Auto Plays upon first visit to sectionRotates upon refresh or exclusive
Supported Pages:
Home
Section
Story
Story Page Sponsorship
Dimensions: 250x120 and 100x34Placement: 250x120 at the top of story, 100x34 at the bottom of storyFormats:100x34 - .png, 250x120- .jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusive
Supported Pages:
Home
Section
Story
Sponsorship Wrapper
Dimensions: 640x60 Top, 640x90 or 640x120 Bottom Placement: weather map pages and editorial interactives Formats: Top- .gif or .jpg, animated or static Bottom - .gif or .jpg, animated or static Functionality: Rotates upon refresh or exclusive
Supported Pages:
Home
Section
Story
Pre-Roll Video Ads
Placement: Plays before videoin the Video section player and Home Page Video PlayerFormats: See product catalog for acceptable file formatsFunctionality: Rotates upon refresh or exclusivePre-Roll Video companion ads include either an IAB Leaderboard or Medium Rectangle, or both Leaderboard and Medium Rectangle Ad that appear when the pre-roll video begins and stay on the page until the visitor chooses a new video.
* The Homepage video player and the player located on the /video/ page can accommodate either the Leaderboard and Display companion ads or both.
VideoPre-Roll
E-mail Newsletter Ads
Placement: Wide Skyscrapers appear in the right rail of html e-mail newsletters Text ads appear under the top story and headlines areas of text newslettersFormats: .jpg or .gif static or animated Functionality: Rotates upon refresh or exclusive
160x600Skyscraper
Page Skin Ad
Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats: .jpg or .gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad.
Home
Section
Story
ABC Video Player Ad Pod
The ABC Video Player Ad Pod is used with the ABC Video player that is accessible from ABC-affiliate IB sites. The pod consists of a static "Skin" Ad and a Pre-Roll Video Ad. Complete Sponsorship of the player targets a specific user demographic of the website
Full Page Ads
Single Page Ads are client-based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.
Contest Pages
Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form. You may also add additional ads on such as questions fields, flash video and coupons.
SMB Contest Pages
Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The client’s logo, a tag line, contest rules and the contest form.
Contest Thank You Page
Contest Thank You Pages allow for extended engagement in your contesting campaigns. These thank you pages provide your clients an opportunity to provide a personalized message after viewers enter their contest. Additionally, your client may elect to offer a promotion to thank everyone that entered the contest, including click to print coupons.
E-mail Blast
An E-mail Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An E-mail Blast consists of a client's logos, images and/or text.
Bounce-Back E-Mail
A bounce -back e-mail is a text only e-mail sent to a contest entrant immediately after he or she enters the contest, thanking the visitor for submitting a contest entry. A bounce-back e-mail provides “instant gratification” to a user that it is already engaged with the product/service by entering the contest.
Countdown Clocks
Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.
Lead Generation Form
The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es).
Unit Dimensions Size Format Home Section Story Notes
IAB Unit Leaderboard 728x90 30k GIF, Animated GIF, JPG, SWF x x xExpandable leaderboard also available. See
Product Catalog for details. *Expandable Leaderboard not available on homepage.
IAB Unit
Medium Rectangle300x250 30k GIF, Animated GIF, JPG, SWF x x x
Expandable and video medium rectangle also available. See Product Catalog for details
IAB Unit
Wide Skyscraper160x600 30k GIF, Animated GIF, JPG, SWF x x
Expandable leaderboard also available. See Product Catalog for details. Wide Skyscraper in
E-Newsletters cannot be Flash.
PushdownExpanded: 1000x300
Unexpanded: 1000x40
30k
10k
SWF x xOne ad per page, displays once per user per
day. When requesting, please specify
date and section.
Hover Ad
Unexpanded Leave Behind Element:
100 pixels wide by 120 pixels tall
Expanded Element: Full browser width x up to 120 pixels tall
40K SWF x x x
Hover Ad cannot be animated
Hover Ad remains in its fixed location at the
bottom while the site content appears to scroll
behind the ad.
The Hover Ad is collapsible and, when collapsed, a left-justified "Leave Behind“
ad appears.
Titlebar Drop-Down Ad
100x34 Logo Ad,
320x130 Drop Down Element
3K
20K
Transparent PNG-24 image
SWFx
When the page loads, an animated Flash ad drops down from the title bar for eight seconds
before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.
Floating Rich MediaMaximum size
500x300 80k Flash x Runs on section pages only.
Specifications Summary
Unit Dimensions Size Format Home Section Story Notes
Titlebar Logo 100x34 3.5kTransparent PNG-24 image
(generally logo)x x x
Titlebar logo to run on a specified titlebar on a section, can be paired with a brick ad if desired.
Section Brick Ad 300x100 10k GIF, Animated GIF, JPG x xAvailable on main section pages, must be served with titlebar logo.
Story Brick Ad 250x120 10K GIF, Animated GIF, JPG xAvailable on story pages, must be served with titlebar logo.
Content Integration Module (CIM)
100x34 Headline 80x60 Blurb
3.5k
5K
PNG
GIF or JPGx
Runs on sections pages in upper right hand corner.
Flash Video 180x135 15-30 seconds of play time x
Video can be served on any section page and will always be in the upper right hand corner. Can be set to autoplay the first time or always user initiated.
Sponsorship Wrapper640x60 Top,
640x90 or 640x120 Bottom
20KTop- .gif or .jpg, animated or static
Bottom - .swf, .gif or .jpg, animated or static
x xPlacement: weather map pages and editorial interactives
Specifications Summary
• Questions? Contact your campaign specialist.
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