Ad Awareness: Campaigns targeting HW+Ch

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Ad Awareness: Campaigns targeting HW+Ch. Radio increases ad awareness by 82% for campaigns targeting housewives and children. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 99 campaigns targeting HW+Ch ; average radio spend £343k. - PowerPoint PPT Presentation

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Ad Awareness: Campaigns targeting HW+ChRadio increases ad awareness by 82% for campaigns targeting housewives and children

Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads

Base: 99 campaigns targeting HW+Ch; average radio spend £343kSource: radioGAUGE from the RAB

100

182

Exposed to radio ads Not exposed to radio ads

82% uplif

Ad Awareness: Campaigns targeting HW+Ch

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