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Thomas HsuSocial Collaboration & Gamification
thomas.hsu@accenture.com
http://www.linkedin.com/in/HsuThomas
Copyright © 2015 Accenture. All rights reserved.
Our people are our business.
Copyright © 2015 Accenture. All rights reserved.
I don’t have time.
No one cares.
I don’t know how.
Top 3 Barriers*:1. Lack of time2.Lack of rewards / recognition3.Lack of knowledge
Social Learning Barriers
Accenture’s Social Learning Impact Study
Learning from games to solve problems.
Copyright © 2015 Accenture. All rights reserved.
What is Gamification?
Serious gamesLearning through decision-making
SimulationsVirtual reality
Not a gameSubtle, almostimperceptible
Game-likeFeels like a game
Pre-gamificationUse of motivational science
common to games/gamification
Loyalty Programs
Fitbit Zombies, Run!
Full Spectrum Warrior
GamificationOvert use of game
mechanics
Cold Stone Creamery“Scoop It Up”
GamificationSpectrum
Gamification is a spectrum
Accenture places gamification within the proper context of a larger behavior
k
Gamification
Social Influence
“Traditional”
ChangeTechniques
BehaviorChange
*Builds on Accenture Tech Labs’ behavior shaping research.
Accenture’s Gamification and Behavior Shaping Framework
TimeShort Medium Long
L
H
M
Rapid Adoption Sustained Engagement
Beha
vior C
hang
e MasteryAutonomyPurpose
Extrinsic Motivation
Intrinsic Motivation
80% of gamification projects will fail due to poor design (Gartner)
It’s not about points, badges and leaderboards – it’s about tapping into intrinsic motivations.
Copyright © 2015 Accenture. All rights reserved.
What are we trying to achieve?
RewardsStatusRecognitionCompetition…
Accenture addresses mindset and behavior change using a multi-pronged approach
Driving Sustained Collaboration Behaviors
Connectto people and content to
work smarter, faster, better
Contributeyour own insights,
experiences and ideas
Championcollaboration and the ideas
of others
Addo Agnitio Award (A3)
The A3 Program
The A3 program recognizes employees who demonstrate our three collaborative behaviors:
Addo (Latin): to give, impart, inspireAgnitio: knowledge
Copyright © 2015 Accenture. All rights reserved.
A3 Program Goals
Copyright © 2015 Accenture. All rights reserved.
What it measures
What you do…
…where you do it.
Copyright © 2015 Accenture. All rights reserved.
Let’s see it in action…
Pay it Forward – Secret Mission
Targeted Communications Campaign
Business Unit Communications
Global Webcast
Engagemen
Participation
Activities
Success Sto
Engagemen
Participation
Activities
Success Sto
13%56%
300%155%
4200%
Stream ActivityBlog ActivityDoc Repository ActivityProfile CompletionsTraining Completions
Increase
Engagemen
Participation
Activities
Success Sto
18%166%176%
PenetrationAverage A3 ScoresConsulting Scores
Increase
Engagemen
Participation
Activities
Success Sto
20%33%26%13%17%
74%67%77%77%80%
Engagement (Overall)AwarenessUnderstand ImpactMotivationCollaboration Mindset
Q3Increase
Engagemen
Participation
Activities
Success Sto
It became the CONVERSATION
It quickly moved people from EXTRINSIC to
INTRINSIC
The impact was UNIVERSAL
“This program has the ability to touch every single employee every day…you’re h i th k d t!”
Key Insights
Anti-Gaming
Continuously Refine and Evolve
Design to Visually and Emotionally Engage
Automated Feeds vs. Batch
APPENDIX
Copyright © 2015 Accenture. All rights reserved.
Copyright © 2015 Accenture. All rights reserved.
Collaboration portal
Copyright © 2015 Accenture. All rights reserved.
A3 Program
Copyright © 2015 Accenture. All rights reserved.
My Impact
Copyright © 2015 Accenture. All rights reserved.
Leaderboards
Copyright © 2015 Accenture. All rights reserved.
Counselees
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Take a Tour
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How it works page
Development and Ongoing SupportTechnical – 5 FTE
Functional - .5
Functional– 2.5 FTE
Technical – .5
DevelopmentOther Costs: Licensing and Visual/UI Design
Ongoing
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