Accelerating Business Agility with Open Source Drupal

Tom EricksonCEO, Acquia@tom_eric

Drupal in the Global 2000

Accelerate Business Agility with Open Source Drupal

HAVE

•Disparate systems

•Duplication of content

•Static content

•High cost to manage

•Not scalable

A BROKEN WEB

Custom CMS

WANT

A Wide Range of Web Needs

[sca

le]

[complexity & longevity]

CorporateSites

ProductSites

“Marketing”Sites

WHY DRUPA

L

where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost

Shift• From self-contained, page-centric applications

to content services frameworks• Modular, flexible architecture to support rapid

application development• RESTful services - core infrastructure of the

Web

to Content Services

Content Services Delivery is Drupal’s Competitive Advantage

“Good support for ‘placeless’ delivery and reuse of richly tagged content” Real Story Group

Assembled Web Experiences

Architecture to rapidly “assemble” experiences from building-blocks instead of code sites from scratch.

Drupal core Drupal + recommendedmodules

Solution Distributions

Web ExperienceManagement

Unified Web Experience

Commerce

Social Content

WHERE

Enable Sales through Rich Content

Build rich, immersive content experiences (brand boutiques, segment stores)and enable in-line social features and commerce functions

Create Context Aware Mobile Experiences

Use location services to deliver relevant information across device platforms

Connect with Customers through Social CRM

Provide rich, social support experiences

and recognize loyal customers

Product Development Communities

Build value in your partner ecosystem

Gamification

Increase Customer Engagement

Offer Superior Customer Service

Reduce support costs while increasing customer satisfaction

360 Degree View of the Customer

Engage, reward and develop rich behavioral

graphs

Act Global, Think Local

Innovate faster and more frequentlyMulti site, multi language

External and Internal

9

Communications blocks

Tools

Feedback/ratings

HR To Do’s

Learning

Multimedia

eMail access

Rotating banners

Personalized!

Corporate Standard

Uniform branding, single tech skill set, massive savings

Predominance5

11

86

3

130

2

of the Big 6 US media companies

of the top 18 US media brands

of the top 100 universities worldwide

of the top 4 global music companies

nations using Drupal for gov’t websites

largest global pharmaceutical companies

Media Entertainment Public Sector Higher Ed

Some of the Bunch

High Tech Pharma / Healthcare Financial Services Others

More of the Bunch

HOW

Truly Agile Marketing

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with

Pinterest integration

Drupal

Measurement and reporting

SocialFB/Twitter

Primary site

Email campaign

Videoportal

Mobile application

Community site

Rich media assets

User generated

content

Marketing automation

CRM Feeds

Integration with Best-of-Breed Tools

Better Approach

Ex. 1: Traditional Product Development Cycle

Ex. 2: Networked Collaboration, Continuous Innovation

Project A

De

sig

n

Sp

ecs

Re

q’ts

Test

& R

ele

ase

Co

din

g

De

sig

n

Sp

ecs

Re

q’ts

Project A

Project C

Project B

Project D

Project Etime

effo

rt

TailoredContent “components”

..that can be arrangedfor varying contexts ..

.. for all form factors.

A.Comments

B.Ratings

C.Video Player

D.Personalized Content

E.Related Links

F.Advertising

G.Share

H.Tags

I.Download

J.Learn More

K.RSS Feed

Campaign 1

Campaign 2

Fastest time to market for web projects

Open approach drives greater ROI

Best of breed ecosystem

Our Community. Your Platform.

Purpose built for engagement

THANK YOUTom Erickson | tom@acquia.com

@tom_eric

Situation• Hundreds of websites• Dozens of CMS’s• Using Drupal in one division,

multiple sites• Global evaluation process

• Oracle Fatwire• Salesforce• DNN

Result• Selected Drupal as their

global Web platform• Building mobile brand sites in

1/4 of time of proprietary system

• Can build new sites in half the time it takes for internal deployment

Efficiently Create & Manage Sites

Global Pharmaceuticals Company