About View Point 2013

Exclusive operator of Digital DisplayCarrefour, Hypermart & Matahari

2013

“Three-quarters (75%) of all decisions to

buy something are made inside shops,

so done the right way, in-

store TV advertising could, in theory,

make a big difference”

About usView Point Indonesia is an Out-of-Home service company primarily

managing and operating a network of Digital Displays in retail outlets andvarious properties across the archipelago. Management services areprovided by Point Cast.

Generating a monthly audience of 35 million consumers, View Pointexclusively operates Digital Displays in major hypermarkets anddepartment stores.

Over 1,650 Digital Displays cover key consumer areas nationwide:Greater Jakarta, Batam, Bandung, Semarang, Pekalongan, Solo, Malang,Surabaya, Bali, Medan, Jogjakarta, Palembang, Panakukkang, Balikpapan,Banjarmasin, Makassar and Kalimantan.

Starting February 2012, we are also a marketing partner the TrainStation TV in Jabodetabek area.

Engaging Consumers

• View Point’s audience in 38 Carrefour total 19,988,000 shoppers per month.

• Approximately 853 (most of 42-inch and some 32-inch) LCDs are positioned along counters (for branding and awareness) and selected aisles (for call-to-action/buy)

Locations 38JABODETABEK (24 STORES)

NORTH JAKARTA (3): Kelapa Gading, Mangga Dua, Emporium PluitCENTRAL JAKARTA (2) : Cempaka Putih, Cempaka MasEAST JAKARTA (3) : Tamini Square, Kramat Jati, BuaranWEST JAKARTA (5) : Daan Mogot, Duta Merlin, Puri Indah Mall, Taman Palem,

Central ParkSOUTH JAKARTA (6) : MT Haryono, Lebak Bulus, Blok M Square, ITC Kuningan &

Permata Hijau, Kota KasablancaBEKASI (1): Blue MallTANGERANG (2) : Serpong, CiledugBOGOR (1) : CibinongDEPOK (1) : Depok Town Square

Locations 38

OUTSIDE JABODETABEK (14 STORES)

WEST JAVA (1) : Kiaracondong

CENTRAL JAVA (4) : DP Mall Semarang, Pekalongan, Solo Paragon, Ambarukmo

EAST JAVA (4) : ITC Surabaya, Bubutan Junction, Rungkut, Kalimas

BALI (1) : Denpasar Sunset Road

SOUTH SULAWESI (1) : Panakukkang Square

NORTH SUMATERA (2) : Medan Fair, Medan Citra Garden

SOUTH SUMATERA (1) : Palembang Square

Advertising Rate 2013/monthget 72 spots per day 2.160 spots per month

Ads Type 1 Store 10 Stores 19 Stores 38 Stores

Regular (30’) 12 mio 55 mio 87 mio 138 mio

Exclusive TV 23 mio 121 mio 230 mio 311 mio

• Regular Ads duration : 1 Spot 30-second placement gets 72 exposure per day and 2,160 exposures per month (10-minute loop)

• All price exclude discount and 10% VAT• Number of traffic in each Carrefour is 526,000 transaction per month• Exclusive ads include cost of production and installation LCD Wrap• Exclusive ads will get also 1 spot regular spot in all available TV• We can help creating simple animation for your ads material with voice over

once a month for 15 or 30 second.

We can do LCD Wrap in

We can do LCD Wrap in

Engaging Consumers

• View Point’s audience in 38 Hypermart total 13,300,000 shoppers per month.

• Approximately 650 (most of 42-inch and some 32-inch) LCDs are positioned along counters (for branding and awareness) and selected aisles (for call-to-action/buy)

• Ads duration : Spot 30-second placement gets 72 exposure per day and 2,160 exposures per month (10-minute loop)

Locations 38

JABODETABEK (17 STORES)

NORTH JAKARTA (2) : Kelapa Gading, Kemayoran Glodok

WEST JAKARTA (3) : Daan Mogot, Gajah Mada Plaza, Puri Indah

EAST JAKARTA (2) : Cibubur Junction, Pondok Gede Plaza

CENTRAL JAKARTA (1) : JaCC Tanah Abang

SOUTH JAKARTA (2) : Pejaten Village, Kemang Village

TANGERANG (3) : Metropolis Mall, Supermall Karawaci, WTC Serpong

BEKASI (2) : Bekasi Grand Mall, Lippo Cikarang

DEPOK & BOGOR (3) : Depok Town Square, Sentul Bellanova

Locations 38

OUTSIDE JABODETABEK (21 STORES)

• WEST JAVA (3) : Cilegon, Bandung MTC, BIP

• CENTRAL JAVA (4) : Java Mall, Solo Square, Grand Mall, Pekalongan

• EAST JAVA (5) : Supermall Pakuwon, Royal Plaza, Citowaru Sidoarjo, Malang Town Square, Madiun

• MAKASAR (1) : Panakukang

• SUMATRA (5): Pekanbaru, Batam Megamall, Sun Medan Plaza, Palembang Indah, Nagoya

• KALIMANTAN (3) : Pontianak, Banjarmasin, Balikpapan

Advertising Rate/monthget 72 spot per day, 2,160 spot per month

Ads Type 1 Store 10 Stores 19 Stores 38 Stores

Regular (30’) 11 mio 51 mio 81 mio 127 mio

Exclusive TV 21 mio 113 mio 219 mio 288 mio

• Regular Ads duration : 1 Spot 30-second placement gets 72 exposure per day and 2,160 exposures per month (10-minute loop)

• All price exclude discount and 10% VAT• Number of traffic in each Hypermart is 350,000 transaction per month• LCD Wrap is not allowed in Hypermart• Exclusive ads will get also 1 spot regular spot in all available TV• We can help creating simple animation for your ads material with voice over

once a month for 15 or 30 second.

Our TV in

Engaging Consumers

• View Point’s audience in 10 Matahari Jabodetabek total 2,000,000 shoppers per month.

• Approximately 60 (most of 42-inch) LCDs are positioned along counters (for branding and awareness) and selected aisles (for call-to-action/buy)

• Ads duration : Spot 30-second placement gets 72 exposure per day and 2,160 exposures per month (10-minute loop)

Locations 10

JABODETABEK (10 STORES)

• NORTH JAKARTA (1) : Pasar Baru

• WEST JAKARTA (1) : Citraland

• EAST JAKARTA (4) : Pondok Gede, Metropolitan Mall, Arion, Cibubur

• CENTRAL JAKARTA (1) : Atrium Senen

• SOUTH JAKARTA (1) : Cilandak Town Square

• TANGERANG (1) : Supermall Karawaci

• DEPOK (1) : Depok Town Square

Advertising Rate/monthget 72 spot per day, 2,160 spot per month

Ads Type 1 Store 5 Stores 10 Stores

Regular (30’) 12 mio 58 mio 92 mio

Exclusive TV (no Relocation) 23 mio 115 mio 184 mio

• Regular Ads duration : 1 Spot 30-second placement gets 72 exposure per day and 2,160 exposures per month (10-minute loop)

• All price exclude discount and 10% VAT• Number of traffic in each Matahari is 200,000 transaction per month• LCD Wrap is not allowed in Matahari• Exclusive ads will get also 1 spot regular spot in all available TV• We can help creating simple animation for your ads material with voice over

once a month for 15 or 30 second.

MATERIAL SPECIFICATION :

TV Commercial or Animation

Resolution : 1280 x 768 pixel

File type : swf or mov or avi

Our TV in

Why Advertise with us?

RIGHT PLACE

At the point of purchase and influence

Why Advertise with us?

RIGHT TIME

In the act of buying and decision‐making

Why Advertise with us?

RIGHT MARKET

Nearly 35 million consumers a month

Our TV with Screen Wrap

DEMOGRAPHICaccording to Nielsen

CarrefourMore female visitors (58%), mostly from 20-39 years oldHave higher educational background compared to all people who live in greater Jakarta areaCome from upper class (AB, 71%)And based on household status, wife of head of household visits Carrefour frequently

HypermartHypermart has slightly higher number of female shoppers (62%) most of them age 10 - 29 years old

Also, AB class 64%Hypermarket visitors are still mostly white collar workers/office employees

Important Nielsen finding during survey:View Point audience have high expenditure level Besides shopping, 19% visit the stores for recreation.

RESEARCH

Latest findings by PT Blue Chip Transland (July 2012) shows:More female visitors in Hypermart (62% than Carrefour 58%)

20-39 year old category is up at 69% from previous 60%

Apakah pengunjung melihat LCD TV yang terpasang?

Viewership/audience grab is 89%Apakah pengunjung hyperstore memperhatikan iklan yang diputar dalam LCD tersebut?

Ad interest rate is 81%Apakah iklan yang diputar didalam LCD tersebut mempengaruhi pengunjung?

LCD influence rate is 69%

TRAIN STATION TVJ a k a r t a - B o g o r

SPECIFICATION• Start airing 4am – 12pm everyday

• Commercial Looping every 5 minutes

• Exposure 204 times per day and 6,120 times a month, limited sound

• Advertising area 50% of the TV size

• Material size 1920 x 1080 HD or 16:9

• Very important content “Train Schedule”

SPECIFICATIONNo STATION NO LCD VIEWERS RATE 30s

1 GAMBIR 12 x 46” 913,500 28 mio

2 SUDIRMAN 3 x 46” 854,100 28 mio

3 BOGOR 4 x 46” 1,123,620 26 mio

4 SENEN 7 x 46” 1,066,800 26 mio

5 KOTA BEOS 10 x 52” 967,470 26 mio

6 MANGGARAI 2 x 46” 718,350 26 mio

7 TANAH ABANG 3 x 46” 1,056,600 14 mio

8 JATINEGARA 4 x 46” 820,200 14 mio

INSTALLED LCD

Strategic Area

INSTALLED LCD

In the High Traffic Area

Contact us:

PT VIEW POINT INDONESIA

Intiland Tower 2F Suite 203 & 204

Jl Jend Sudirman Kav 32 Jakarta 10220 Indonesia

Phone : +62 21 5785 3550, 5790 4115

Fax : +62 21 5785 3570

www.pointcastdigital.net