View
21
Download
0
Category
Tags:
Preview:
DESCRIPTION
Abare Stuart McCullough – CEO Australian Wool Innovation. End of stockpile. End of RPS. Marketing. Marketing – Campaign for Wool. Slide from Richard and Belinda. Gold Woolmark. To be updated. No Finer Feeling. No Finer Feeling - Ambassador. No Finer Feeling - Ambassador. - PowerPoint PPT Presentation
Citation preview
• Abare
• Stuart McCullough – CEO Australian Wool Innovation
1
0.40
0.50
0.60
0.70
0.80
0.90
1.00
1.10
$0
$2
$4
$6
$8
$10
$12
$14
Jul-9
0Ju
l-91
Jul-9
2Ju
l-93
Jul-9
4Ju
l-95
Jul-9
6Ju
l-97
Jul-9
8Ju
l-99
Jul-0
0Ju
l-01
Jul-0
2Ju
l-03
Jul-0
4Ju
l-05
Jul-0
6Ju
l-07
Jul-0
8Ju
l-09
Jul-1
0
AustralianEMI inuser
currency
US dollar
AU dollar
FX rate (AU:US)
End of RPS End of stockpile
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
EMI($)
Jan 2009 to Feb 2011
USD USD avg AUD AUD avg
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
EMI($)
Jan 1990 to mid-Feb 2011
USD USD avg 90-00 USD Avg 01-05 USD Avg 06-08 USD Avg 09-10
AUD AUD avg 90-00 AUD Avg 01-05 AUD Avg 06-08 AUD Avg 09-10
5
6
7
Marketing
Marketing – Campaign for Wool
GOLD WOOLMARK
Slide from Richard and Belinda
To be updated
15
16
No Finer Feeling
17
No Finer Feeling - Ambassador
18
No Finer Feeling - Ambassador
19
• AWI Investment To be updated
• Media Value
• Merchandising Value– Media ROI 1:12
• Impact /OTS
POSITIONING:
• TBC
25
Recommended