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This is my evaluation of my products and its complete with theory and review of my own feelings and thoughts.
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- A2- The evaluation Music Video Amy Pass
- In what ways does your media product use, develop or challenge
forms and conventions of real media products?
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- My music video uses the conventions and develops them as well,
however it also tries to challenge these conventions of real media
products on the media market. Research into the musician and the
song I picked, Daniel Powter- Bad Day. I carried out further
researched in to similar artist, but also explored the genre its
self to see the variety of pop there is and also to see what they
all had in common and what they didnt, this then allowed me to
apply certain music video features to my own project.
- On the left are the first shots of my music video from 0 22
seconds to show that my music video has incorporated different
shots of the actress but also different positioning of my character
as well, locations has also changed as well and the mise- en scene.
Through my presentation I will showing you how my music video
follows music video conventions but showing that it also shows that
my music video challenges the conventions as well. As you can see
from the first 4 shots that my video beings to follow the
conventions but also at the same time challenging them .
- Andrew Goodwin's music theory
- I am going to analysis my music video products through the
criteria of Andrew Goodwin's music video theory . Which is the main
theory that I will focusing on and evaluating my own music video
against the Andrew Goodwins theory . Which states that:
- There is a relationship between the lyrics and the visuals used
in the music videos, with the visuals illustrating, amplifying or
contradicting the lyrics in the song.
- There is a relationship between the music and the visuals, with
the visuals illustrating, amplifying or contradicting the music.
Such as the beats in a music video seeing the sound.
- Genres are complex and diverse in terms of music video style
and iconography
- The record companies will demand a lot of close-up shots of the
main artist or vocalistin the music video. This is called Star
Image. The star image is another vital aspect of music videos. The
narrative in which is a big story that describes the development of
the star over time, it has an important part to play in the music
video production process.
- There are likely to be intertextual references, either to other
music videos or to films and TV texts, these provide further
gratification and pleasure for the viewers/fans. This also adds
humour as well. Also throughout the video reference to
intertextuality in terms of existing products such as a digi pack
(poster, CD cover and back , inside sleeve etc.) or existing music
videos.
- Is there is a relationship between the lyrics and the visuals
used in the music videos, with the visuals illustrating, amplifying
or contradicting the lyrics in the song??????
- In my music video I have tried to tell a story through my
music, song and lyrics. I have used the lyrics to lead the
narrative of my music video and to link to the visual imagery
throughout such as the mise-en-scene of my actresses. Also I used
the lyrics bad day although my music video as my actress is having
a bad day so this amplifying the bad day theme through the
situation and I used the visuals such as the letter, so that means
that my visuals on the screen link to the lyrics that are being
sung all through the music video.
- Throughout the video I have made the lyrics correspond with the
imagery chosen, mainly to emphasise certain points in the song and
also to add impact on the nature of the video such Bad Dad.
- However, I have tried to contradict the lyrics in my music
video through my visuals as near the end of my music video my
actress is having a good day when the song says bad day which
amplifies the heart warming scene at the end, so therefore it will
be amplifying what I think the lyrics mean and how I have
interpreted the lyrics.
- The lyrics and the visuals have a relationship all through my
music video and they are used to first illustrate a point but in my
music its further amplified both through the use of the locations
and the weather when the music video is shot as it amplifies having
a bad day but then is further contradicting by the fact its a
lovely sunny day ad my actress is having a bad day on a good day.
Showing that there is a direct relationship between the lyrics and
the visuals.
- This shows that my music video is both conforming to the
conventions of a music video but at the same challenging the
conventions that Andrew Goodwin had set.
- There is a relationship between the music and the visuals, with
the visuals illustrating, amplifying or contradicting the music.??
- In my music video there is a relationship between the music and
visuals as the actress and character are at a slow beat all through
the same type of beat of the music until the end where everything
comes together it becomes faster the story unfolds as at the
beginning it slow staring and when everything is happier everything
seems the unfold when the music becomes louder and bit faster so
does the story it becomes faster. This is trying to portray that
the emotions of both my actress build up throughout my music video
and at the end it comes bursting through.
- Another link between the music and the visuals is that I have
my actress is walking at one point which is in a slow beat and the
music speeds up which is contradicting the music showing that the
emotions of the actress and showing my music video is challenging
the conventions of the stereotypical music video
- The lyrics are very much open to interpretations as the lyrics
do tell a story but the story is a vague and it the story could be
used for anyone and anything so this is why I took the approach I
did which made me create a story video than an actual stereotypical
pop video.
- Genres are complex and diverse in terms of music video style
and iconography
- In my music video I have tried to break the normal pop
conventions and also I have tried to break out from the original
music video for this song as I did take some ideas from the
original but added my own twist on to it . I was also going against
what the artist normally does as he normally has shots of himself
playing the piano and almost all the time and I wanted to show the
music side instead of the artist himself. And I wanted to reflect
more on the lyrics than the artist as well.
- The genre is pop is all about the glitter and glamour and
dancers and the original music video of the song goes against this
stereotype so it was already unconventional and this shows what
Daniel Powter was all about, however I wanted to break away from
the original and the genre as well to tell a story which is modern
and actually relates to the audience something that is
realistic.
- Record companies will demand a lot of close-ups of the main
artist or vocalist
- In my music video this is something that really challenged as
the artist is never shown as the only the actresses character is
shown showing that the music, song and lyrics are more prominent
than close ups of artist. However the there are close ups of the
actress which could show that my music is conforming to the record
company as there are some ( not very many) close up of my actress
to show the emotions of the story and its not the artist who is
being shown and this shows my music video is challenging the
conventions of the both the theory and the stereotypical pop
genre.
- Unlike the original music video of the song which has a lot of
close up of the artist which is shown in the image below of the
original music video which shows that the official music video
conforms where mine doesnt
- There are likely to be intertextual references, either to other
music videos or to films and TV texts, these provide further
gratification and pleasure for the viewers/fans
- There aren't any really intertextual references to any film or
television but how the story that I am telling in the music video
both male and female teenagers which creates the sympathy the
audience have with the character and the situation she is in. So
then the end is heart warming and will appeal to the audience.
- The only real intertextual reference is the fact that the
actress is used in the video is on the front cover and poster,
which makes all the products and digi pack products link together
and all relate to one and other and so that when they watch video
and then see the CD cover they will be able to tell that the two
products are together and not separate and able to actually
recognise the products apart and together.
- However it can be seen that the video itself is an intertextual
reference to the original music video as its in some ways similar
to the original e.g. the beginning as the characters in both videos
wake up and it starts of the story and both the characters have a
bad day. ( seen below the orginal on the left and mine on the
right)
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- How effective is the combination of your main product and
ancillary texts ?
-
- Intertextuality is vital when creating a music video as there
really needs to be clear, specific and successful links between the
products promoting the music itself and the music video, but an
also must the ancillary text to compliment my main product. This is
because the target audience will be able to recognise the products
and make clear links between the products easily. This is a very
effective selling tool used in industry, meaning that the products
will benefit from this greatly as it will be more effective. This
is something that is great for the music audience to have a link
between the products so there are able to relate to the main the
product which is the video and also the CD cover and poster .
The fonts on all the products must link as well together linking
the CD cover and poster together as well, as the font style is a
big eye catcher on all of the products as the title of the song is
big bold and is meant to catch the audiences eye. I have used the
same actress in my picture on my CD cover as I have on my poster as
this will allow the audience to relate the products easier thus
being more effective . Also the images used of my actress she is
wearing the same clothes, hair and make up showing the link and the
images are in colour showing that the image will stand out with the
effects used on both products. The pictures used play a vital role
in the selling and promoting of the products as the picture is
almost on everything the main item on the cover further linking the
products together. The audience will after viewing my music video
would know know what they are looking for, if they wished to buy
the poster and or the buying of the CD album ,as they would be able
to link the picture and actress with the music video. Then making
the products have strong links between all three of my products,
the audience will be able to link all the products together. The
colouring of my font styles used on all of my products link which
is another link; that the audience will make . It will make
searching for the products easily as the colours are exactly the
same. The colour scheme is firstly on the song title black and also
blue showing the emotions of the video and that the colours
represent dark and light which contradicts one another which is
something deeply shown in the music video, also the blue shows the
weather as there are blue skies which thus emphasises emotions and
the contraction in the music video and highlights the irony in the
music video as well. The colours of the effects used are always
bright and colourful to show the childlike side to the video as it
about the young girl which is shown with the bright colour effects
and writing , also the colours show the genre of the music and
music video.
- As you initially tell from the CD cover and poster you can see
that they are connected together and the intertextuality between
them is shown to work well together as products and the audience
can easily identify them and shows that the two products are from
my music video. Both of my products were created in both Macromedia
Fireworks and also Adobe Photoshop. This enabled me to keep the
font styles the same and also the same doodle effects the same as
well. This is because I am able to make sure that both products fit
together and link with the main product which is the music video.
Also using these photograph editing software I am able to
manipulate both and effects and the image itself to fit in with pop
genre. The products also themselves are a direct intertexual link
to the music video as on the products I have included lyrics on
both the front cover and poster to directly link to the music
through the lyrics, and through using the software I am able to
align my texts and fonts and to make the other lyrics stand out as
well with the bright colours as well.
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- What have you learnt from your audience feedback?
- My feedback I was able to learn a variety of things as my
audience was a wide variety but I believe my music video and other
items are aimed at female and male teenagers between 13- 20+ and I
was able to gain feedback from my class as well as other outside
people to gain a wide variety of peoples opinions. The feedback I
thought was positive, the feedback said that they really liked my
products but they also added it with ideas on how to improve my
products and what they would like to see as well so it helped me to
improve my products to my audiences likening and enjoyment. As they
will be the ones watching it. The feedback enabled me to see the
strong parts of products but also the weaker aspects so then I was
able to improve my products effectively . The audience feedback I
had received was what to change, improve or even add to my music
video and the rest of the digi pack. The audience knew what they
accepted from a music and digi pack and really liked the abstract
view from which I had taken the three products. Through the
feedback I am able to make my product exciting and engaging to look
at and see. My audience told me different components I should
include to make the video more exciting by adding new and different
transitions to in with the music video and also to make sometimes
the beats of the music itself amplified , but also the different
effects I could included to develop my CD cover and poster further
and make them more electrifying and more appealing to them as they
are the people actually watching and buying the product. I found
they gave very good advice. Feedback is and essential part of
creating any product as influences the sell and purchasing of
products and if they dont like it they wont buy or see the products
so by asking for feedback you are able to get a insight into the
audiences thoughts as well. The feedback I have received from
audience saying that I have taken a professional approach and
creating things that they really like and would like to buy
themselves.
- The audience I asked for feedback commented on everything from
things such as locations, actress and the font effects used on my
poster and showing that the audience dont just have influence over
the main products but also have input on what I am doing in the
planning process by giving ideas and thoughts on my own ideas also
giving something I never thought of before as well. Meaning that I
am able to get the best reaction out of my audience on my products
because I have been listening them all the way through my creation
and planning stage as my initial ideas stage. Feedback is essential
to anything and it also very good because its great to have other
people look at your work and give constructive criticism on your
work which is what my feedback as been like and I have been able to
develop my ideas and my audiences ideas as well. Feedback is very
beneficial to me as I am able to create things that people will
actually like and want to see. From my products you can actually
see that audience feedback as helped me and also created my
products with my own raw ideas. They have helped me keep my
products linked together all the way through and also keep my
product a little bit abstract to, so its different from the
conventional pop genre.
- This is showing the development of my product through the
feedback I have received throughout my creation stage and also from
the first initial ideas I had the feedback I have received from
audience I have created this. Showing the what a huge influence and
how effective feedback is when creating something.
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- How did you use media technologies in the construction and
research, planning and evaluation stages?
- I have used very new technology whilst creating my products
this really has help and expanding my knowledge about the software
and the new technology of today. I have to thinking a lot more
about the photographs I take and what resources are available for
to complete my three products. I really think more now about how my
work is represented and what it looks like to my audience. I really
enjoyed using new software so I was able to express my ideas
clearly through the use of the technology and able to express my
creative talents in this projects and go deeper. I also now I have
more knowledge about using the computers than I did before, as
using the internet was the best way for my to do my research on the
CD covers and the music videos themselves as well by using YouTube
and Yahoo music videos when actually doing my research on actual
music videos used in real life. As I thought they would give me a
wide variety of music videos which they did and able to see the
different genres and music out there. I have also used blogger
which I have used to upload and post my work onto and this is very
easy way for me to upload my creations and its quick and easy to
use as you post your images you are able to preview and edit them
is you have a correction to make and also are able to easily type
up any work or any thoughts I had and created new posts
- For my creations and editing but also planning as well I have
used Adobe Photoshop and Fireworks to create my CD covers and
Poster. I have used windows movie maker for my anamatic and video
diaries. Then I used pinnacle to upload and create my music video.
The screenshots of the programme is Windows movie maker that I have
been using. It is important programme which made my animatic good.
It enable me to see how my music video would actually look and I
was able to see how it would fit in with the music and its a very
good programme for creating an anamatic its a little bit basic
compared to the likes of Pinnicale. But I was able to develop my
own knowledge on Windows movie maker as its a programme I had never
used before and it also helps to gain the basic skills as I needed
them for Pinnacle. The screen shot above shows the different
transitions but also shows that the anamatic can easily be edited
and you clearly see the different stages. Also are bale to preview
the effects added before adding them to the main thing which is
great as you are able to see if they are suitable. Pinnacle is a
very good programme to use for editing a music video as there are a
lot more transitions and effects which makes it better than Windows
movie maker and also as a clearer timeline as well so its easier
for me to see which bits I need to change and which buts to cut out
its an in depth time line which allows you to mute all the sound if
you wanted. On pinnacle which I thought was a very useful was the
tool where you can slow don some part of the clip and then make it
quicker which was very useful in keeping up with the beat of music
as well. Pinnicale. Pinnacle 12 has a lot more professional
features such as a toolbar filled of new effects, allowing you to
take still pictures of the moving footage. This programme is a lot
more professional and therefore would create a more professional
product and outcome.
- Another new programme I have used all my project is this
website called Dafont. I think is a really good website to use and
very easy to use as well as you just download and open the file and
then use them. I did this was because I felt the font styles on
Photoshop and Fireworks didnt have what I was looking for in a font
this then meant that my song title and other fonts were unique
compared to other students products and other real life people
products because of more fonts to choose from. This means that I
can use this programme in other creative subjects now as well to
make my work and products stand out and look more appealing. I have
also used fireworks and Photoshop throughout the planning stage and
the whole project . From using fireworks and Photoshop I was able
to locate all the tools and effects that were of a wide variety
that I could use for my media products to make and have a more
professional look and able to create new and exciting things as
well. The use of Photoshop and fireworks I was able to explore
different effects and use different brush styles as well. Fireworks
is a good programme as you change the photographs I have taken and
also change the background of it, but also use the magic wand tool
to get rid of things as well easily which is a very good tool to
use. The screenshot below shows the tool bar which is easy to use
and can easily find the tools to use. The use of Photoshop is very
good as you change the layers of placing things on and changing
them to give you a faded effect on top or something entirely
different . However I think this programme is a lot better than
fireworks as it products a higher quality outcome but also looks
more professional as well. The screen shot to the left shows how
easy it is to use as the effects are shown as well as the wider
variety of tools when compared with Fireworks. Overall both
programmes really helped me to create my products and I am able to
take what I have learnt and develop it further in other subjects as
well. Photoshop overall is the better software though because its
able to do more things with images and the brushes as well changing
them from normal things to abstract brushes which I have used
something called doodle brushes.