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Simon Nelson Controller, BBC Radio & Music Interactive. A UK broadcaster’s perspective. The importance of radio in the UK. Over 90% of the population listen to radio every week UK adults listen to an average of 24 hours of radio per week - PowerPoint PPT Presentation
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Taking Radio Digital
A UK broadcaster’s perspectiveSimon Nelson
Controller, BBC Radio & Music Interactive
Taking Radio Digital
Taking Radio Digital
The importance of radio in the UK
• Over 90% of the population listen to radio every week
• UK adults listen to an average of 24 hours of radio per week
• In total, over 1 billion hours of radio are consumed by UK adults every week
Taking Radio Digital
The importance of radio in the UK
Taking Radio Digital
The importance of BBC Radio
• Over 66% of the population listen to BBC radio every week
• The BBC has 11 national stations and 46 regional stations
• The BBC has a 52% share of radio listening in the UK
Taking Radio Digital
Choice
Control
Interactivity
Ubiquity
Enhancement
Taking Radio Digital
Choice
Control
Interactivity
Ubiquity
Enhancement
Taking Radio Digital
Choice: New Services
Taking Radio Digital
Choice
Control
Interactivity
Ubiquity
Enhancement
Taking Radio Digital
Control: BBC Radio Player
Taking Radio Digital
Control: Jazz
Taking Radio Digital
Control: downloads
Graphic slide title
Control: DAB rewind radios
Taking Radio Digital
Choice
Control
Interactivity
Ubiquity
Enhancement
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