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8/2/2019 A Study on Preference Towards Health Drinks Ppt (1)
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A STUDY ON PREFERENCE
TOWARDS HEALTH DRINKS
Presented by-
Sougata Mitra
Mohammad Waseem
Ratan Chettri
Abhinav Kumar Sharma
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OBJECTIVES
Primary Objective
To find the preference of Individualsbetween the age of 22 to 26 yrs. towardshealth Drinks.
Secondary Objective
To find out the relationship of theindividuals priority towards health to that ofthe Consumption of health drink.
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Research Methodology
Sample Size -50 Respondents
Method of Data Collection
Questionnaire Form
Type of Data -
Primary data
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INTRODUCTION
History of Juice Juice is the liquid that is naturally contained in fruit or
vegetable tissue.
European were fermenting fruit juice into bjorr in 11th and12th century in Scandinavia, Iceland, Greenland andEngland.
The commercial modern juice industry dates from 1869,
when the Welch company of Vineland, New Jerseycommenced bottling of unfermented grape juice. It wassaid the Dr. Thomas B. Welch and his son Charles startedfruit juice processing industry.
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Fruit Juice Industry in India
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Demand Of Fruit Juice in India
Year Rs(bn)1990-91 0.221991-92 0.31992-93 0.421993-94 0.631994-95 1.031995-96 1.621996-97 1.681997-98 2.201998-99 3.301999-00 2.752000-01 2.482001-02 3.552002-03 3.952003-04 4.352004-05 4.802005-06 5.302006-07 5.802007-08 6.302008-09 6.852009-10 7.402014-15 10.90
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Market Growth Ratesof Fruit Juice inIndia
Year FJC(%) SS(%)1990-91 - 1996-97 40.3 22.21996-97 - 2001-02 16.1 12.52001-02 - 2006-07 10.3 9.42004-05 - 2009-10 9.0 7.72009-10 - 2014-15 8.0 5.0
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Product VariationShare in India
Type Share(%)RTS beverages 47Pulp/Concentrate 40Fruit juices 6Squashes 7
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Market Segmentation
Segment Share(%)North 8East 7West 20South 65
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ANALYSIS OF DATA
Consciousness of the adults towards their health
Yes No40 10
0
5
10
15
20
25
30
35
40
45
Yes No
Series1
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Different activities done to keeponeself at the peak of fitness.
Exercise
RegularlyHave health
drink regularlyHave proper
diet10 25 15
0
5
10
15
20
25
30
Exercise Regularly Have health drinkregularly
Have proper diet
Series1
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Health drink as a resource to betterhealth
Yes No35 15
0
5
10
15
20
25
30
35
40
Yes No
Series1
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The most preferred health drink
Tropicana Real fruitJuices
Appy Freze Zinga15 25 5 5
0
5
10
15
20
25
30
Tropicana Real fruitJuices
Appy Freze Zinga
Series1
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Reasons behind preference towardssuch health drinks
Taste Energy HealthStimulator
Refreshme
nt5 20 10 15
0
5
10
15
20
25
Taste Energy HealthStimulator
Refresment
Series1
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Price sensitiveness towards thepurchase of health drinks
Yes No40 10
Yes
No
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Availability of health Drink
Highly
AvailableModerate Less
AvailabilityNot
Available
20 10 20 0
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Preference of cold drink to that ofhealth drink
Yes No10 40
0
5
10
15
20
25
30
35
40
45
Yes No
Series1
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Findings:-
1. Through the research it has been found that amongthe total respondents there is a high consciousnesstowards health drinks.
2. Individuals prefer more of health drink to keep them fit.
3. Most of the respondents believe that health drinks isuseful for maintaining good health.
4. The most preferred health drink is Real fruit Juices andTropicana.
5. The key reason behind the purchase of a health drink isit acts as an energiser.
6. The Consumers are highly price sensitive.
7. There is a lack of proper availability of such healthdrink.
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SUGGESTIONS
First of all companies should provide all sort of promotionequipment such as glow sign board, banner, rack, fridgeetc. to retailers.
Regular visit of technician is required to solve theproblems of fridge in the market at the right time.
There should be an improvement in supply duringsummer.
There should be a display of products in the railwaycanteen, college canteen, airports, highway etc.
There should be more focus on 100% availability.
More cost effective schemes should be provided foryoungsters.
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Questions?
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