A Sample Brand-Based Government Communication Platform

A Sample Brand-Based Government Communication Platform

Produced for the USAID Bureau for ManagementBy Dannielle Blumenthal, October 2012

Wordmark by Lauren Gabler

Wordmark

Tagline

• “Management Solutions To Move Development Forward”

Vision & Mission

A. Vision: Our Aspiration For The Future.

Streamlined, unified delivery of management solutions to support the Agency’s development mission domestically and overseas.

B. Mission: How We Plan To Get There.

To combine strategic and analytical expertise with sound management practices to deliver a range of operational resources, providing the best value possible for the Agency to move development forward.

Mission - Extended

• “The USAID Bureau for Management provides an integrated range of services to the Agency in support of its development mission. These include ensuring that there are adequate operational resources; overseeing contract and grant awards with an emphasis on eliminating fraud, waste and abuse; monitoring and streamlining business processes and organizational structure for efficient and effective performance; developing and implementing policy and administrative controls; ensuring continuous access to information technology; ensuring appropriate financial controls; managing property, facilities, records, travel and transportation; and compliance with reporting requirements.”

Leadership Description & Priorities

• The Bureau for Management is led by the Assistant to the Administrator for Management (A-AA/M), supported by the Deputy Administrator for Management (DAA/M). The A-AA/M’s priority focus is on the achievement of operational excellence in the delivery of management services to support the Agencys development mission. Emphasis is on sound management practices, integrity of reporting, accountability, cost savings, and procurement reform.

Operating Units

• Office of Management Policy, Budget and Performance (M/MPBP)

• Office of Acquisition and Assistance (M/OAA)

• Office of the Chief Information Officer (M/CIO)

• Office of the Chief Financial Officer (M/CIO)

• Office of Management Services (M/MS)

Communication Goals – “The Customer Code”

• Transform the M Bureau into a unified, customer service-driven team of business solution providers by training and empowering employees to implement three core customer service standards, which will be communicated centrally and adapted per office, as follows:• Timely response and reporting

• Quality provision of information, services and goods

• Comprehensive assistance to ensure the customer’s needs are met

Key Stakeholders

• External: Support and comply with Administration initiatives, guidance and requirements. Provide Congress, the media, researchers and the public requested information about our activities and their oversight - proactively, transparently and accessibly.

• M Bureau Employees: Engage employees in understanding the bigger picture and how their work contributes to it in a meaningful way (engagement). Provide them the tools to find necessary information quickly (information). Empower them to collaborate to produce higher quality knowledge products and solutions.

• Internal Customers Outside the M Bureau: Support Administrator initiatives and requests quickly and comprehensively. Collaborate openly and efficiently to deliver results reflective of a unified Agency.

Methods

• Weekly Email Newsletter, “Management & Operations News You Can Use”

• User-Powered Collaboration Spaces

• Information Binder – for New Recruits & Executives

• Employee Welcome Videos

Metrics

• Anecdotal Feedback

• Internal Interviews

• Focus Groups