A Project Report on Samsung Marine Mobile

A PROJECT REPORT ON

RE-POSITIONING OF SAMSUNG MARINE MOBILE

Submitted By :-

AMIT GOYALMBA+ADMASNIS ACADEMY

SRI GANGANAGAR

Submitted To :-

NIS ACADEMY

SRI GANGANAGAR

Introduction of Samsung Company• The Samsung Group (Korean) is a multinational

corporation headquartered in Samsung Town, Seoul, South Korea.

• The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder, Samsung, a major global construction company, and Samsung Life Insurance, the largest insurance company in Korea.

PRODUCTS LIST OF SAMSUNG COMPANY –

• MOBILES’• HANDYCAMS AND DIGITAL CAMERAS• LCD TV• WASHING MACHINE• LAPTOPS’• MICROWAVE OVEN• DVD HOME THEATRE

FEATURES OF SAMSUNG MARINE MOBILE

• In 2008, Samsung Company launched in India Samsung Marine Mobile Model-B2100.

• Waterproof & Dust Resistant–

• Submersible up to 1 meter for 30 min

• Protected against limited amount of dust and sand.

Contd…….

• Compliant with MIL-STD-810F

Rated to withstand blowing rain, dust, shock, fog, humidity, water, solar radiation, vibration, and extreme

temperature.

Contd…..

• Stylishly Rugged Design * Slimmest submersible phone

• Comfortable grip and portable size

Contd……

• Outdoor-friendly Features * Two Speakers

• Noise cancellation feature optimized for noisy condition

• Incandescent embedded flashlight

Contd….

• Multimedia * 1.3MP camera

• Music player

* FM Radio

Contd…..

• Outdoor Features

- Temperature resistant – (-20 to +60 degree Celsius )

- Noise cancellation mode

- Extra bright torch light

Why Samsung Marine Mobile is Failed in Market?

Some Reasons behind to failure of Samsung Marine Mobile :-

1 Out-Looking is not good.

2 Picture Quality is not good.

3 Battery Backup is not long time.

4 Price is so high.

5 Sound Quality is not good.

6 Camera Quality is not good.

7 Bluetooth is not available.

Customers’/Users’ Views

Competitor of Samsung Mobile

• Nokia

• Sony Ericsson

• LG

• MAXX etc.

Re-positioning of Samsung Marine MobileRe-positioning of Samsung Marine Mobile

1 Give Discount On Mobile Price.

2 Give Gift Hamper on the Purchase of Mobile.

3 Use TV Advertisement and Advertisement in Newspaper.

4 Choose Brand Ambassador.

5 Affordable Price of Mobile.

6 Use Canopy System.

7 Organize Games and Entertainment Programs for Customers’ and give a gift to winner.

Bibliography

• Primary Data* Questionnaire through 50 respondents

• Secondary Data* Internet

* Information collect to Mobile Shop (World Telecom, Authorize Dealer of Samsung Mobiles Sri Ganganagar).* www.wikipedia.org* www.samsungmobile.com