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A new style of minimalist hotel, designed especially for tourists
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
1
“karaksa”
Since ancient times, the karakusa motif has been treasured as a symbol
of growth, prosperity and intangible bonds.
The corporate logo of the Xymax Group combines the karakusa motif
with the traditional Japanese tomoe and magatama designs to express
growth and development, as well as partnership and nobility of spirit.
The new karaksa hotel was initiated from the desire to build a hotel
brand that would be beloved across generations, as fresh and supple as
the karakusa arabesque itself.
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
2
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
2
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
2
The karaksa hotel concept is completely original.
In the pursuit of comfort and convenience for our guests,
our hotels have been designed specifically for tourists.
High-end
Middle
Economy
Budget
Luxury
Room Rates
City and Resort Hotels
Business Hotels
Vacation Rentals
PassengerShips
Ryokan(Japanese Inns)
B&Bs
Guesthouses
Insufficient hotel capacity to meet tourism demand
Tourism Demand
Limited Service Hotels (hotels specifically for lodging)
Business Demand Other (non-hotel)
Business, Tourism, Banquets, Weddings
Full Service Hotels
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
3
Simple and stylish:Japanese modern spaces for relaxation
The karaksa motif adds elegant flair to the hotel ambiance.
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
4
Twin rooms as karaksa standard
karaksa hotels are designed for tourists. Instead of single rooms, we have made twin rooms our standard.
Guest rooms over 20㎡. A variety of room types to suit travelers’ needs
Connecting doors are equipped between the majority of our guest rooms. Ideal for families and group travelers who require more space to enjoy their stay together.
Connecting rooms
In the connecting rooms, guests can use bathrooms in two locations, making them convenient for larger groups.
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
5
Separated restrooms and showers. Our simple yet functional guest rooms are perfect for group use
A user-friendly design with shower rooms separated from sinks and toilets.
Shower rooms
We of fer a pleasant and ful ly equipped internet environment, with free Wi-Fi provided throughout the hotel and USB ports in the headboards of all guest rooms.
Internet connection
B u l k y s u i t c a s e s f i t n e a t l y u n d e r the bed. (TOKYO STATION, Kyoto , Osaka Shinsaibashi, Kansai AIr Gate)
FREE Wi-Fi
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
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A pristine lobby greets guests upon arrival, with a design focused on unvarnished, natural wood.
The breakfast menu is labeled for those with allergies or religious dietary restrictions.
Buffet-style breakfasts are provided in the bright, open restaurant, which offers mainly western food. (Osaka Namba)
We also have a “Leisure Space” where guests can relax (Osaka Shinsaibashi) and a laundry corner that is convenient during longer stays.
Restaurant
A breakfast buffet and our hotel facilities make your stay more comfortable
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
7
We provide a full range of services for foreign tourists Over 40% of our staff are foreign nationals, and
we can accommodate 14 languages, including Japanese (as of November 2019).
Front
A prayer room for Muslim guests (Osaka Shinsaibashi) and Qibla locators that show the direction of Mecca (Osaka Shinsaibashi and Kyoto) are provided.All rooms are equipped with multi-outlet plug that are compatible with appliances brought from overseas.
We have also introduced a system that allows video calls to professional interpreters.
Smartphones for guests allow free calls domestically and to over five countries overseas (Tokyo Ginza, TOKYO STATION).
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
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Our rapid business expansion leverages the strengths of the Xymax Group.We offer optimal solutions for both conversions and new developments, suited to individual landowners’ needs.
Launched in Osaka and Kyoto in March 2016. Our hotel business is developing through various schemes
New development
karaksa hotel premier Tokyo Ginza(Opened in May 2019)
karaksa hotel TOKYO STATION(Opened in July 2019)
Chiba(Opening TBD)
Hokkaido(Opening TBD)
Osaka(Opening TBD)
karaksa hotel Kyoto I(Opened in March 2016)
karaksa hotel Osaka Shinsaibashi I(Opened in March 2016)
karaksa Spring hotel Kansai Air Gate (Opened in January 2017)
karaksa hotel Osaka Namba(Opened in November 2017)
karaksa hotel Sapporo(Opened in January 2018)
karaksa hotel grande Shin-Osaka Tower(Opened in November 2019)
Tokyo(Opening TBD)
Tokyo(Opening TBD)
Owned / Operated
Leased land /Building owned /Operated
Master lease / Operated
Office / Commercial facility conversion
1,664
1,135
112
661
1,908244
★
Number of guest rooms
Number of guest rooms
★Strategic partnerships through business alliance
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
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Hotels developed and operated throughout Japan, with plans for continued expansion
We are planning more hotels from 2020 onwards.
0
500
1,000
1,500
2,000
105
356
533
1,908
1,137
2016 2017 2018 2019 2020 onward (Year)
(Rooms)karaksa hotels
Number of guest rooms
In operation Opening scheduled
OsakaMarch 2016January 2017November 2017November 2019Opening TBD
karaksa hotel Osaka Shinsaibashi I karaksa Spring hotel Kansai Air Gate karaksa hotel Osaka Namba karaksa hotel grande Shin-Osaka Tower
69 rooms139 rooms 112 rooms 396 rooms176 rooms
HokkaidoJanuary 2018 Opening TBD
177 rooms karaksa hotel Sapporo140 rooms
KyotoMarch 2016 36 rooms karaksa hotel Kyoto I
ChibaOpening TBD 190 rooms
TokyoMay 2019 July 2019Opening TBDOpening TBD
57 rooms151 rooms103 rooms162 rooms
karaksa hotel premier Tokyo Ginzakaraksa hotel TOKYO STATION
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
10
Five minutes on foot from Dotonbori and Shinsaibashi-suji shopping street.
A perfect base for sightseeing, located near Susukino and Odori Park.
Great location—five minutes from Tokyo Station, with many bus terminals close by.
karaksa hotel Sapporo(177 rooms)
karaksa hotel TOKYO STATION(151 rooms) karaksa hotel Osaka Namba(112 rooms)
karaksa Hot Bath: Large and outdoor baths will soothe the fatigue of your journey.
At karaksa hotels, we provide convenience and comfort for tourists
Our karaksa hotel locations have excellent access to train stations and bus stops, and are close entertainment districts, like Susukino (Sapporo) or Dotonbori (Osaka).
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
11
In 2019, a premium brand was born in Ginza
This hotel's concept is “Sharing precious moments with your loved ones.” Guest rooms mainly consist of twin rooms from 26 m2 to 43 m2, featuring large windows overlooking the Ginza district. This hotel also features an exclusive free guest lounge.
In the free lounge, guests can enjoy a breakfast buffet as well as seasonal drinks and light dishes. Alcoholic beverages including wine are available from the self-service open bar in the evenings.
Guests may also enjoy a relaxed in-room breakfast focused on Japanese umami-rich flavors.
Specially designed Serta mattresses, wool mattress pads and heat-retaining duvets are all included for a guest experience that's guaranteed to leave you refreshed.
karaksa hotel premier Tokyo Ginza(57 rooms)
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
12
karaksa hotel grande Shin-Osaka Tower is now open with 396 rooms—our largest hotel
Just a five-minute walk from Shin-Osaka Station, this hotel is perfect for tourists traveling further afield, not just within Osaka, but to Kyoto, Nara, Kanazawa, Hiroshima and other destinations from their karaksa hotel travel base.
High floor guest rooms (15th floor up) and panorama floor guest rooms (22nd floor up) feature breathtaking views. There are also 160 connecting rooms, a popular option for accommodating up to six people.
The breakfast buffet features over 40 menu options, including local fare from Osaka and the surrounding area.
The large hot baths are a great way to refresh after a long day of travel. The men's side has a dry sauna, while the women's side has a steam sauna.
karaksa hotel grande Shin-Osaka Tower(396 rooms)
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
13
▶
Hotel exterior features a modern Japanese monochromatic look.
This seven-meter tall single-story structure was converted into two fl oors with 139 guest rooms. Despite major construction, it was completed in nine months.
Hotel entrance includes bamboo fencing and a rock garden for a uniquely Japanese feel.
▶▶
karaksa hotel Kyoto Ⅰ(36 rooms)
karaksa Spring hotel Kansai Air Gate(139 rooms)
karaksa hotel Osaka Shinsaibashi Ⅰ(69 rooms)
Offi ce and commercial facility hotel conversion examples
We utilize idle real estate assets and revitalize them for hotel conversions, which led to karaksa hotel Kyoto I and karaksa hotel Osaka Shinsaibashi I. We have also converted a large roadside electronics store for karaksa Spring hotel Kansai Air Gate.
Three elevators were installed, including one for the disabled.
Atrium construction lets natural light into the guest rooms.
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
14
karaksa hotels by the numbers
We operate karaksa hotels throughout Japan, and have attained solid progress through our unique strategy of addressing the needs of a growing number of foreign tourists.
October 2018 to September 2019
October 2018 to September 2019
October 2018 to September 2019
Occupancy rates and length of stay Guest demographics for each hotel area
Average for all hotels■ Occupancy rate: 90.0%■ Length of stay: 1.86 nightsThe majority of our guests are foreign tourists, and we maintained steady high occupancy throughout the year.
Average for all hotels■ Ratio of foreign guests: 88.7%Overall, the percentage of Asian guests is quite high, but each area has unique characteristics.
Average for all hotels■ Word-of-mouth score: 89.8High word-of-mouth score leads to new customer acquisition.
Word-of-mouth score
Length of stay(nights) Occupancy rates(%)
80
90
100
10 11 12 1 2 3 4 5 6 7 8 9
(%)
1
0
2
3 (nights)
客室稼働率・宿泊日数
Ginza openedTOKYO STATION opened
Competitors hotelskaraksa hotels
Sapporo Ginza TOKYO STATION Osaka Namba Kansai Air Gate
95
90
85
80
(Score)
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
Sapporo
Tokyo
Kyoto
Osaka
Japan12%
ChinaSouth Korea Southeast Asia
Europe 1% Oceania 2%America 2%
Other4%Taiwan Hong Kong
Asia 79%
Japan 20%China
Europe 15%
Europe 34%
Oceania 5%America 5%
Other12%
Taiwan Hong Kong
Asia 43%
Oceania 7%America 3%
Japan 16%China
South Korea
Other13%Taiwan
Hong Kong
Asia 27%
Japan9%
China
Europe 2% Oceania 2%America 2%
Other4%Taiwan
Asia 81%
South Korea Southeast Asia
Southeast Asia
SouthKorea
HongKong
SoutheastAsia
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15
The global market for international travel is expanding, with tourists from East and Southeast Asia driving market growth.
The number of foreign visitors to Japan reached a record high of 31.2 million in 2018.Japan's inbound tourism market is anticipated to continue growing in the future.
Source: UNWTO (The United Nations World Tourism Organization)
Source: JNTO (Japan National Tourism Organization) / The Japan Tourism Agency
International traveler numbers
Growth in the Japanese inbound market
The global tourism market continues to expand.Our focus is on the inbound market
0
0.5
1.0
1.5
2.0 (Billions of people)
70
50
30
10
0
2005 2010 2015 2018
2030(Government goal)
2030(Projected)
2005 2010 2015 2018
(Millions of people)Number of foreign visitors to Japan
Total number
Percentage of international travelers compared to the global population
East Asia Southeast Asia
0.810.95
8.61
19.74
12% 14%
16%18%
31.19
60.00
22.88
3.336.73
1.20
1.80An increase of 850 million touristsbetween 2010 and 2030
1.40
0
0.5
1.0
1.5
2.0 (Billions of people)
70
50
30
10
0
2005 2010 2015 2018
2030(Government goal)
2030(Projected)
2005 2010 2015 2018
(Millions of people)Number of foreign visitors to Japan
Total number
Percentage of international travelers compared to the global population
East Asia Southeast Asia
0.810.95
8.61
19.74
12% 14%
16%18%
31.19
60.00
22.88
3.336.73
1.20
1.80An increase of 850 million touristsbetween 2010 and 2030
1.40
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
16
A focus on visitors fromEast and Southeast Asia, who are driving the foreign travel market
East Asia is large in terms of overall volume, while the Southeast Asian countries have younger demographics and potential for growth.In the future, both populations and earnings will grow, and the number of international travelers is anticipated to increase explosively.
In countries where per capita GDP is less than 10,000 USD, the majority of citizens have never traveled overseas. There is rich latent potential for travel to Japan from these countries.
East and Southeast Asian populations, and trends in per capita GDP
Current state of the international tourism markets in Asia
Source: United Nations, IMF (International Monetary Fund), World Bank, etc.[Note] Average ages for 2018 are figures from 2015. Figures for 2018 GDP per capita estimated
by the IMF. Figures for Taiwan come from the Taiwan Directorate General of Budget, Accounting and Statistics
Source: IMF (International Monetary Fund)
Source: United Nations, IMF (International Monetary Fund), World Bank, Japan Tourism Agency, etc.
East Asia (excl. Japan)Southeast Asia
0
0.5
1.0
1.5
2.0
Averageage
(Billions of people)
Population (left axis)
GDP (right axis)
(USD per capita)
39,738
1.521.39
0.59
1.48
0.65
1.18
0.44
0.73
13,778
0
12,500
25,000
37,500
50,000
1990
21.6|27.5
2010
27.4|37.9
2030(Projected)
34.6|46.5
2018
29.2|40.1
The Philippines
Indonesia
Thailand
China
Taiwan
South Korea
Hong Kong
Singapore
Vietnam
Laos
Myanmar
Cambodia
30,000
10,000
5,000
3,000
Over 100%
Over 100%
Approx. 66%
Approx. 51%
Approx. 13%
Approx. 10%
Approx. 6%
Approx. 3%
GDP(USD per capita)
Annual number of people departing the country divided by populationGroup travel Individual travel
People who have yet to take their first overseas trip
Laos
Myanmar
China
Taiwan
Hong Kong
South Korea
Malaysia
Vietnam
Brunei
The Philippines
Thailand
Singapore
Cambodia
Indonesia
(107)
(268)
(54)
(69)(96)
(16)
(0.4)
(6)
(32)
(7)
( ) indicatesDecember 2018 populationUnit: One million people
(1,393)
(24)
(8)
(52)
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
17
One-stop shop for all hotel operations and services
From hotel development to operations, the Xymax Group provides a complete range of services leveraging the functions, wealth of experience and expertise of each Group company.
KARAKSA HOTELS
KARAKSA HOTELS SAPPORO
KARAKSA HOTELS KANSAI
KARAKSA HOTELS TOKYO
XYMAXGLOBAL PARTNER
KARAKSAMEDIA PARTNER
Management/Operations
XYMAXTRAVEL DESIGN
Tour Business/Bus Service
XYMAX ALPHA
XYMAX HOKKAIDO
XYMAX KANSAI
Facility Maintenance and Management
MAX SECURITY SERVICES
Security
XYMAX
Ownership/Development
Overseas Alliances
XYMAX SALAJanitorial
RENATUS KANSAILinen Supply
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18
As of December 1, 2019
“karaksa hotel” creates new value for Japanese hotels with travelers as our main target
(Japanese Name) 株式会社からくさホテルズ(Engl ish Name) KARAKSA HOTELS Corporation
October 15, 2015
10 million yen
XYMAX Corporation (100% investment)
1-1-1 Akasaka, Minato-ku, Tokyo, Japan 107-0052
+81 3 5544 5813 (Main)
+81 3 5544 5814
karaksahotels.com
Hotel management / operations management
Ryosuke Sato, President, Representative DirectorFumihiro Sasaki, DirectorHideki Fukae, DirectorTomohiko Miyajima, DirectorKenji Yoshimoto, Director
Company Profile
Company Name
Established
Capital
Shareholders
Address
Telephone
Facsimile
URL
Business Services
Board of Directors
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■
■
■
■
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