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A joint initiativeEduardo Gonçalves
OPL as example of public-private partnership for sustainable development
1. The challenge – the biodiversity crisis
2. The WWF approach – engagement with business
3. What is ‘One Planet Living’ (OPL)?
4. The OPL Portugal example – a model for sustainable communities?
5. Developing the programme
6. Goals
Climate Change/ extreme events
Ecological FootprintEcological Footprint
human population X 4 in last 100 years
projected stabilisation 10 billion
90% will be born in ‘have-not’ countries
The 15:85 problem - people vs. resources
Biodiversity CrisisBiodiversity Crisis
species extinction 1,000 times natural evolutionary rate
50% of world’s original forest destroyed
75% of marine fisheries are already over-fished and faced with commercial extinction
300,000 whales and dolphins killed each year
25% of the world's birds and mammals species are threatened with extinction
Human ImpactHuman Impact
Living Planet Report
“Our biggest challenge this new century is to take an idea that seems abstract – sustainable development – and turn it into a reality for all the world’s people”
Kofi Annan, UN Secretary General, 2001.
Vision
WWF sees a future in which business makes a net positive contribution to the well-being of society and the planet.
Strategic Intent
To achieve this, WWF will engage in challenging and innovative partnerships with business to drive change...
Partnership Strategy
Conservation Movement & Business Community: a potted history
NotNot My BusinessMy Business
Reducing Reducing ImpactImpact
Zero Zero Impact Impact
Net Positive Net Positive ImpactImpact
Selling Solutions to Selling Solutions to the World’s problemsthe World’s problems
Philanthropy toPhilanthropy toOffset ImpactsOffset Impacts
Compliance Compliance And BeyondAnd Beyond
Global Strategies Global Strategies for Risk for Risk Management and Management and Cost EfficienciesCost Efficiencies
TransformationTransformation
TransformationTransformation
TransformationTransformation
Towards a One Planet Economy
WWF’s Business Engagement Team aims to help create a sustainable economy through:
Policy and Advocacy at Macroeconomic Level
+Changes to Consumption and Consumer Behaviour Patterns
+Helping Develop New Business Models for Manufacturing and
Services
Conservation PartnersSome Examples
Focus on Communications
Focus on Marketing
Challenge : Focus on Performance Targets
Philanthropy : Focus on Freshwater Conservation
Employee engagement : Focus on Learning
The First Step: Environmental Performance Indicators
environmental auditsquarry rehabilitationemissions reductionenergy consumptionwaste production & recycling waste recoveryalternative / renewable fuelswater consumption
C02
Emission Reduction
On 6 November 2001, Lafarge announced its commitment to:
10% reduction in CO2 - below 1990 levels - by 2010 in developed countries and 20% reduction per tonne/cement worldwide
- Real bottom line impact -
Sustainable Communities
Products & Services
Education & Lobbying
Measuring (un)sustainability – the ecofootprint approach
12bn hectares – 6bn peoplePer capita global quota - 2 hectares European footprint - 6 hectares
Average European needs 3 planets Average American needs 5 planets
Food
Was
te
Trav
el
Ener
gy
Hol
s
Impacts – the EU footprint
Europe’s glaring example?Europe’s glaring example?
Peabody Trust - BioRegional - Bill Dunster Architects
London UK
100 Live-work units
£15 million
Includes social housing
Beddington Zero fossil Energy Development - BedZED
Making it easy, affordable and attractive
highly energy efficient building design efficient lights & appliances on-site renewable energy public transport links local food delivery car club
Zero Carbon
BedZEDBedZEDZero Carbon
1. Reduce energy demand
- super insulation (thermally massive wall)
- Passive solar heating
- natural ventilation
- Energy saving appliances and lighting
2. Renewable energy
- Biomass Combined Heat and Power (CHP) – 1000t/an
- photovoltaic panels
Results
reduced energy needs
- 88% central heating
- 57% hot water
- 25% electricity consumption
Easy mobility and safe places to playEasy mobility and safe places to play
BedZEDBedZED
Sustainable Transport- Transport plan
- Mixed use (houses and offices)
- Alternative transport (car club, public transport, bikes)
Results
- 65% less CO2 emitted
Local food
Kent -
London
Kent -
ScotlandIsrael -
London
Local Food: - 50 Km max from site
Water and biodiversity
Sustainable Water
- water-saving washing machines, taps, showers and toilets
- rainwater harvesting and grey water recycling
Results
- 50% reduction in water use per resident
BedZEDBedZED
Zero waste
BedZEDBedZED
Other innovations
- Local and recycled materials
- composting and recycling
- shared community and leisure areas
- green roofs and porous paving
ResultsResults
From 3 planets to 1.6
BedZEDBedZED
One Planet LivingAIM OF ONE PLANET LIVINGAIM OF ONE PLANET LIVING
A Basket of Needs
Food Clothing Housing Energy Health Education Transport Leisure
socialeconomic
environmental
Guiding Principles of One Planet Living
GLOBAL FLAGSHIP OPL COMMUNITIES
Australia
• Melbourne: 30,000 units
South Africa
• Durban: 5,000 units
• North America
• Edmonton: Emerald Hills
• 3 other sites/DC?
China
• Shanghai: mixed residential, commercial, business
• Panyu Jian Xiang: 5,000 units
• Dongtan: ½ million residents
EUROPE:
UK
PORTUGAL
Location
The Region
Key Features Hi-density
development (6,000 homes), extensive conservation (5,000 hectares)
Europe’s largest quarry conversion/natural forest restoration project
Regional planning approach – habitat corridors, sustainable transport, land use
Sustainable Construction
• 50 per cent reduction in embodied CO2 in building materials, their transport and use
• 50 per cent increase in use of recycled materials
• 40 per cent reduction in construction waste
• 100 per cent renewable energy
Carbon neutral ie. Balance of CO2 = 0g
Reduce energy use of lights and appliances by 40%
Reduce ventilation energy by 44%
Reduce water heating energy use by 60%
Reduce space heat/cooling by 95%
Reduce overall water consumption by 25%
Reduce waste production by 25%
Ensure 0% of waste incinerated
Compost over 90% of organic waste
Reduce landfill to 5% of national average
Increase average number of passengers per car to 3-per-vehicle through a car-sharing scheme
Greywater/
rainwater irrigation
Eco-system restoration
Create 11,000 jobsSource min. 50% of
all goods and services from within a 50km radius
Cut car use by over 50 per cent/Regional Transport Plan
Social Sustainability
Media Coverage
Local Opinion
reforestation strategy - 89% local producers’ accreditation scheme -
80% job creation programme - 86%sustainable transport infrastructure - 86%
Benefits for region
Jobs - 20%More Tourism - 18%Regional development - 15% Increase natural area - 10%Better services infrastructure - 9%
Good for local economy – 83%
Should be given go-ahead – 85%*
Telephone Poll of 400 Sesimbra residents, June-July 2006* excl. don’t know/no reply
• Turkey• Poland• Greece• Czech Republic• Croatia• Germany• Italy• Hungary• Austria• Slovenia
EUROPEAN PROJECTS
Long list (10)
MyFootprint for Unit #315 (The Sedgewicks)
Your MyFootprint is a real-time audit of your household’s environmental impact, and includes a handy comparison to others in the neighborhood. Your audit is anonymous, unless you are in the Top Ten.
Current Neighborhood FootprintNational Average
Neighborhood Average
3
3
2
2
1
1
planets
planet
Current
30-day
845-day
MyFootprint
Your MyFootprint is a real-time audit of your household’s environmental impact, and includes a handy comparison to others in the neighborhood. Your audit is anonymous, unless you are in the Top Ten.
Current Life
HOT WATERHousehold:Neighborhood:National:
HEATINGElectricity useTravelClean Water
School/academy
Changing the goalposts
Media – BBC, Time, FT, …
Changing the goalposts
“One Planet Living should become the official target of government policy with a pathway and timetable to achieve it”
New Economics Foundation – 13/07/06
• UNEP…London Olympics
• IUCN “The Future of Sustainability”
“(We)… need to take account of what is called One Planet Living.”
David Miliband – DEFRA Minister, July 2006
Mission Statement
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
conserving the world's biological diversity
ensuring that the use of renewable natural resources is sustainable
promoting the reduction of pollution and wasteful consumption.
The Long Term Objective
“Political institutions, businesses and communities have successfully adopted measurable strategies which have delivered a sustainable global ecological footprint”
…with 25-year objectives
Easy, affordable, attractive…
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