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Manchester, NH 2019@NEDreamin #NEDreamin
With special thanks to our Platinum sponsors
Talk Data To Me:A Guide to Selecting the Best Visualizations for
Reports and Dashboards
Manchester, NH 2019@NEDreamin #NEDreamin
Kathryn Baker Parks Greg Etling
Consultant Senior Project
Manager
MEET THE SPEAKERS
Manchester, NH 2019@NEDreamin #NEDreamin
https://eazybi.com/blog/data_visualization_and_chart_types/
What’s Wrong With This Picture?
Manchester, NH 2019@NEDreamin #NEDreamin
https://eazybi.com/blog/data_visualization_and_chart_types/
What’s Wrong With This Picture?
Manchester, NH 2019@NEDreamin #NEDreamin
https://www.fusioncharts.com/blog/10-dashboard-design-mistakes/
What’s Wrong With This Picture?
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Between Groups• Column Chart• Bar Chart• Dot Plot
• Radar
Trending (Over Time)• Line Chart
• Dot Plot
• Calendar Heat Map
Columns: Best for smaller numbers
of categories.
Bar: Good when you have longer
labels.
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Between Groups• Column Chart
• Bar Chart
• Dot Plot• Radar
Trending (Over Time)• Line Chart
• Dot Plot
• Calendar Heat Map
A dot plot uses size + color to
display multiple dimensions and
measures. Use dot plots to visualize
related data to compare or locate
unusual values.
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Between Groups• Column Chart
• Bar Chart
• Dot Plot
• Radar
Trending (Over Time)• Line Chart
• Dot Plot
• Calendar Heat Map
(aka) Spider Chart. Comparisons
with multivariate data with 3 or
more quantitative variables.
Avoid having too many variables
(>5) because it's difficult to read.
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Between Groups• Column Chart
• Bar Chart
• Dot Plot
• Radar
Trending (Over Time)• Line Chart• Dot Plot
• Calendar Heat Map
Can reveal insights in trends and
changes over time while also
showing relationships within data.
Avoid clutter (limit lines 5-7)
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Between Groups• Column Chart
• Bar Chart
• Dot Plot
• Radar
Trending (Over Time)• Line Chart
• Dot Plot• Calendar Heat Map
Can be useful for outliers as noted
before
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Between Groups• Column Chart
• Bar Chart
• Dot Plot
• Radar
Trending (Over Time)• Line Chart
• Dot Plot
• Calendar Heat Map
Visualize specific activities over
periods of time.
Adjust granularity as needed for
time-based grouping (month, week,
day)
Manchester, NH 2019@NEDreamin #NEDreamin
Relationship
Scatter Plot
Use a scatter chart to visualize
correlation between two groups of
data.
Best for when you have enough
data points to see clear results.
Manchester, NH 2019@NEDreamin #NEDreamin
Composition
Static• Donut Chart• Funnel Chart
• Bar Chart
• Trending Line
• Tree Map
• Origami Chart
Avoid data with too many segments.
Not good when segments are
similar in size.
Manchester, NH 2019@NEDreamin #NEDreamin
Composition
Static• Donut Chart
• Funnel Chart• Bar Chart
• Trending Line
• Tree Map
• Origami Chart
Visualizing sequential / ordered
data.
Commonly used for sales pipeline.
Manchester, NH 2019@NEDreamin #NEDreamin
Composition
Static• Donut Chart
• Funnel Chart
• Bar Chart• Trending Line
• Tree Map
• Origami Chart
Better than column when you have
many items to compare.
Avoids clutter with a long label.
Manchester, NH 2019@NEDreamin #NEDreamin
Composition
Static• Donut Chart
• Funnel Chart
• Bar Chart
• Trending Line• Tree Map
• Origami Chart
Display relationships in how data
changes over a period of time.
Avoid too many lines, which can
confuse readers.
Manchester, NH 2019@NEDreamin #NEDreamin
Composition
Static• Donut Chart
• Funnel Chart
• Bar Chart
• Trending Line
• Tree Map• Origami Chart
Use a treemap to visualize
hierarchical quantitative data,
where containing rectangles
designate relationship using color
and "leaf" rectangles represent
quantity using area.
Manchester, NH 2019@NEDreamin #NEDreamin
Composition
Static• Donut Chart
• Funnel Chart
• Bar Chart
• Trending Line
• Tree Map
• Origami Chart
Horizontal view to identify high and
low value data with a single
measure and single grouping.
Manchester, NH 2019@NEDreamin #NEDreamin
Distribution
General• Matrix• Pyramid
• Heat Map
• Scatter Plot
Location• Map
• Geo Map
• Bubble Map
Essentially a table that represents
measures visually to spot extreme
values or patterns.
Manchester, NH 2019@NEDreamin #NEDreamin
Distribution
General• Matrix
• Pyramid• Heat Map
• Scatter Plot
Location• Map
• Geo Map
• Bubble Map
Highlight relative sizes of stacked
dimension values.
Manchester, NH 2019@NEDreamin #NEDreamin
Distribution
General• Matrix
• Pyramid
• Heat Map• Scatter Plot
Location• Map
• Geo Map
• Bubble Map
Essentially a table to visually
enhance high and low value data
with a single measure and multiple
dimensions.
Manchester, NH 2019@NEDreamin #NEDreamin
Distribution
General• Matrix
• Pyramid
• Heat Map
• Scatter Plot
Location• Map
• Geo Map
• Bubble Map
Visualize correlation between two
groups of data (or doesn’t correlate).
Also show data distribution /
clustering trends and help spot
outliers.
Manchester, NH 2019@NEDreamin #NEDreamin
Distribution - Location
General• Matrix
• Pyramid
• Heat Map
• Scatter Plot
Location• Map• Geo Map• Bubble Map
Map: Can shade areas in proportion
to mapped values.
Geo Map: Visualize data that
contains geographical coordinates
(latitude / longitude) to precisely
place visual elements.
Bubble Map: Visually
indicate measure values
in geographic areas.
Manchester, NH 2019@NEDreamin #NEDreamin
Metrics
• Rating• Gauge• Polar Gauge• Flat Gauge
Tipoff: KPIs (Key Performance
Indicators)
Shows progress toward a goal.
Represents a % measure.
Manchester, NH 2019@NEDreamin #NEDreamin
Comparison
Column Chart
Bar Chart
Column height shows measurement
differences between data.
Radar Chart
Visually represent a dimension among
multiple measure axes with different scales.
Dot Plots
Horizontal or vertical. Size and colors are
used to compare related dimensions and
measures.
Trending Line
An ordered set of data with one or more
values to show.
Calendar Heat Map
Recurring discrete activities over long
periods of time.
Bar length displays comparison of values
between categories. Better for larger
category groups than column.
Recommended