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TOOLS
VISIBILIT
YPROMOTION
A Guide toNSERC PublicCommunications
1.YOUR RESEARCH
SUCCESS
3.GOVERNMENT SUPPORT
2.PUBLIC
AWARENESS
4.NEW
FUNDING
RESEARCH AND DEVELOPMENT (R&D)IN SCIENCE AND ENGINEERING BENEFITSALL CANADIANS, AND THEY WANT TO LEARN ABOUT THE IMPORTANT DISCOVERIES AND INNOVATIONS THEIR TAX DOLLARS SUPPORT.
THAT’S WHY THE NATURAL SCIENCES AND ENGINEERING RESEARCH COUNCIL OF CANADA (NSERC) ROUTINELY REPORTSNEWS OF BREAKTHROUGHS AND SUCCESSES IN NSERC-FUNDED SCIENCEAND ENGINEERING RESEARCH, TO CANADIANS AND THE WORLD.
WE WANT TO INFORM PEOPLE HOW THESE ADVANCES IMPROVE THEIR LIVESAND BENEFIT CANADA’S ECONOMY. THIS HELPS PROMOTE A BROADER UNDERSTANDING OF THE IMPORTANCE OF R&D AND BUILDS SUPPORT FOR CONTINUED GOVERNMENT FUNDING.
WE CAN HELP PROMOTE YOUR NSERC-FUNDED RESEARCH BY:
COMMUNICATING with�the�public,�news�media�or�specialized�audiences�
REVIEWINGthe�content�of�promotional�materials�
POSTINGyour�materials�on�NSERC’s�Web�site�or�on�the�main�federal�
government�science�portal—science.gc.ca�
USINGsocial�media�(Twitter,�Facebook,�etc.)�to�distribute�stories�and�news�releases
COLLABORATINGwith�you�to�produce�public�announcements�
about�funding�and�impacts�
PROMOTION
> Inform�your�institution’s�public�affairs,�communications�or�research�communications�department(s)�at�least�five�days�in�advance�of�all�public�announcements�or�communications�regarding�research�awards,�grants,�projects,�programs�and�results.
> Coordinate�announcements�nationally�and�liaise�with�the�office�of�the�Minister�of�Industry�to�secure�a�federal�spokesperson�(essential�for�funding�announcements).�
> Develop�news�releases,�backgrounders�and�speeches�for�funding�announcements�and�solicit�input�from�funding�partners,�researchers�and�the�institutions�involved.
> When�possible,�help�promote�stories�to�the�news�media,�post�or�link�to�relevant�Web�material,�and�provide�access�to�appropriate�experts�or�spokespeople.
NSERC MUST ENSURE GOVERNMENT OF CANADA FUNDING FOR RESEARCH IS ACKNOWLEDGED AT PUBLIC EVENTS AND FUNDING ANNOUNCEMENTS. OUR RESPONSIBILITIES ARE SET OUT IN THE COMMUNICATIONS POLICY OF THE GOVERNMENT OF CANADA.
MAKING NSERC’S FUNDING VISIBLE – OUR SHARED ROLE
HERE’S WHAT NSERC WILL DO:
IF YOU HAVE ANY QUESTIONS ABOUT YOUR ROLE AND RESPONSIBILITIES WHEN COMMUNICATING ABOUT NSERC-FUNDED RESEARCH, PLEASE CONTACT US.
?
> Review�communications�materials�developed�for�funding�announcements.
> Inform�NSERC�and�your�institution’s�communications�department�when�research�developments�or�results�will�appear�in�a�highly�visible�science�publication�such�as�Nature or�Science, or�a�newspaper�such�as�The�Globe�and�Mail or�La�Presse.
> Coordinate�with�your�institution�to�share�research�success�stories�with�NSERC.
> Acknowledge�NSERC�funding�in�all�public�communications�including�news�releases,�speaking�engagements,�presentations�and�media�interviews.�
> Provide�NSERC�with�at least five days’ advance noticeof�any�public�announcement�or�news�release.
VISIBILIT
YHERE’S WHAT WE ASK YOU TO DO WHEN COMMUNICATING ABOUT NSERC-FUNDED RESEARCH
LEAD RESEARCHERS:
INSTITUTION’S COMMUNICATIONS DEPARTMENT:
> Review�and�contribute�to�NSERC’s�communications�materials�for�funding�announcements;�assist�with�event�planning,�media�relations,�coordination�and�logistics;�and�secure�appropriate�institutional�spokesperson(s).
> Notify�NSERC�if�NSERC-funded�research�leads�to�findings�that�will�be�published�in�a�highly�visible�trade�or�mainstream�publication�(e.g.,�Nature,�Science,�The�Globe�and�Mail or�La�Presse),�and�work�with�researchers�and�all�relevant�fundingpartners—including�NSERC—to�promote�the�findings.�
> Inform�NSERC�of�research�impact�stories�and�share�publications,�news�coverage,�advertising�or�other�promotional�material�related�to�those�stories.
> Invite�NSERC�to�events,�conferences�or�other�public�activities�promoting�NSERC-funded�research.
> Ensure�NSERC�is�acknowledged�in�news�releases,�backgrounders,�and�other�promotional�materials.
> Provide�at least five days’ advance notice of�any�public�announcement�or�news�release.
> When�appropriate,�include�a�quote�from�an�NSERC�official�in�your�news�release.
> Include�NSERC’s�logo�in�news�releases�(for�joint�announcements),�presentations,�and�the�acknowledgement�section�of�posters�or�other�communications�products.
> Include�NSERC’s�standard�paragraph�in�materials�for�news�media�and�in�presentations,�publications,�Web�sites,�advertising�and�promotional�material.
> Acknowledge�NSERC�funding�in�your�news�releases�or�other�communications�material.�
> Identify�NSERC�programs�and�research�teams�as�they�are�described�on�the�funding�application.
HERE’S HOW YOU CAN HELP MAKE NSERC’S FUNDING VISIBLE:
HOW TO ACKNOWLEDGE NSERC
SOMETHING TO KEEP IN MIND:
WHEN YOU HAVE AN ANNOUNCEMENT TO MAKE, WE CAN PROVIDE A SPOKESPERSON, APPROPRIATE QUOTE,“ABOUT NSERC” TEXT, A STANDARD DESCRIPTION OF THE ORGANIZATION, LOGOS AND BACKGROUND INFORMATION.
TOOLS
HERE’S A LIST OF AVAILABLE NSERC TOOLS:
IMPACT STORIESWe�regularly�publish�science�and�engineering�research�impact�stories.�These�stories�highlight�achievements�of�NSERC-funded�researchers�and�their�impacts,�while�demonstrating�the�value�of�their�research.�
SOCIAL MEDIAWe�promote�NSERC-funded�researchers�and�their�institutions�onNSERC’s�Web�site,�Facebook,�Twitter�and�NSERCTube—NSERC’sYouTube�channel.�We�are�always�looking�for�new�stories�to�feature.
BACON AND EGGHEADSSponsored�by�the�Partnership�Group�for�Science�and�Engineering�and�NSERC,�this�breakfast�meeting�is�held�monthly�in�Ottawa,�whenParliament�is�in�session,�to�inform�Members�of�Parliament�about�advances�in�science�and�engineering.
NSERC VIDEOSOur�video�series�showcases�noteworthy�science�and�engineering�researchers�in�Canada.�Subjects�range�from�our�prize�winners�to�our�Bacon�and�Eggheads�speakers.�You�can�watch�these�videos�on�NSERC’s�Web�site�and�on�NSERCTube.�
CONTACTOur�bi-monthly,�on-line�newsletter�provides�the�academic�community�with�up-to-date�news�from�NSERC.�
INPARTNERSHIPAlso�published�bi-monthly�and�on-line,�InPartnership focusses�on�collaborative�research�by�academic�and�industry�partners,�and�includes�program�news�and�impact�stories.�It�reaches�businessesand�researchers�interested�in�partnering�with�the�private�sector.
CONTACT US TO FIND OUT MORE ABOUT THESE TOOLS OR TO SUBMIT A REQUEST TO PROFILE A RESEARCHER. ?
HOW WE PROMOTE NSERC-FUNDED RESEARCHERSAND THEIR SUCCESSES
CONTACT US
www.nserc-crsng.gc.ca
> EVENTS AND PUBLIC ANNOUNCEMENTS 613-996-4479melanie.perron@nserc-crsng.gc.ca�
> MEDIA RELATIONS613-943-7618martin.leroux@nserc-crsng.gc.ca
> VIDEOS, IMPACT STORIES, SOCIAL MEDIA AND OTHER ENQUIRIES613-943-8621media@nserc-crsng.gc.ca�
> GENERAL ENQUIRIES1-855-275-2861
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