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finefoodaustralia.com.au#finefood2021
The world and our industry has changed. Set to re-imagine & re-connect Australia’s food industry for the 36th year, Fine Food Australia remains the most trusted food industry event in the country. A platform for all things food and a chance to finally connect face-to-face with the right buyers.
A FINE FOOD LIKE NEVER BEFOREEXHIBITING OPTIONS
PLATINUM SPONSOR
6-9 SEP 2021ICC Sydney Darling Harbour
BE PART OF THE
MOST IMPORTANT TRADE EVENT IN AUSTRALIA THIS YEAR
Fine Food Australia is the nation’s only established tradeshow dedicated to all things food – from foodservice, hospitality and retail to bakery - which brings along with it decades of experience and proven results in matching quality trade buyers to exhibitors.
We live in a different world now. 2021 will look and feel different to any Fine Food before, but remains an unparalleled vehicle for uniting the industry – an opportunity to reignite business conversations, innovation and face-to-face connections with quality Australian decision makers.
With an extensive database of 89,000+ food professionals (55,000 of which are based in NSW), Fine Food provides you with access to the largest pool of qualified, serious buyers set to converge for four days in Sydney. You can’t afford not to be there.
2 | FINEFOODAUSTRALIA.COM.AU
93%OF EXHIBITORS CONSIDER
FINE FOOD AUSTRALIA IMPORTANT TO THEIR
BUSINESS
88%OF VISITORS ARE
LIKELY TO PURCHASE FROM AN EXHIBITOR
60%OF VISITORS HAVE SOLE OR JOINT PURCHASING
RESPONSIBILITY
LAST SYDNEY SHOW (2019)
HEADLINE STATS
24,116TOTAL VISITS
81% FROM NSW | 14% INTERSTATE
5% INTERNATIONAL
*Stats sourced from CAB Audited Fine Food Australia 2019 Post Show Report
“Amazing trade show - everything and everyone all under one roof. Be good to your business and go to Fine Food Australia. You won’t regret it.”
OWNER, BUBBLES TO A T
Peace of Mind Guarantee
We’re committed to doing right by you and while we are always working towards a COVID-safe event, we understand how things can change quickly. We are dedicated to ensuring our exhibitors, attendees and staff can do business in a COVID safe environment as we prepare for our 2021 show.
If it turns out the event in September 2021 is cancelled, we will offer a transfer of your booking to another show, or a full refund of all payments made. Refer to T&C’s in your stand contract.
50 LEADSGENERATED ON AVERAGE PER EXHIBITOR
84%SATISFIED OR VERY SATISFIED WITH THE QUALITY OF VISITORS
86%WERE SATISFIED WITH MEETING THE RIGHT BUYERS
WHY EXHIBIT IN 2021? If there was ever a time to exhibit, its now. The industry is recovering, and the current global challenges affecting the food scene present a strong opportunity to secure new business, as buyers’ source innovative products to meet the changing demands of consumers and different financial challenges.
EXHIBIT THIS YEAR TO:• Meet quality decision makers
hungry for solutions after 2 years without a large food trade event in Sydney
• Demonstrate your products to buyers looking for the latest solutions to meet a changed consumer demand
• Showcase how your solutions can support growth and innovation in the industry
• Raise brand awareness at the leading food show in Australia
• Be part of something bigger as the industry is finally able to re-connect an inspire one another to continue rebuilding
• Align your brand with major bellwethers who don’t miss exhibiting at Fine Food
• Take advantage of this years opportunity to meet a targeted Australian buying audience craving innovation and efficient solutions
3 | FINEFOODAUSTRALIA.COM.AU
The Power of ExhibitionsA message from Diversified Communications, organiser of Fine Food Australia.
We understand the importance of events like ours in supporting business and economic growth, and we are going above and beyond to be expo ready. Exhibitor and attendee safety always has been, and always will be, our top priority. Planning is constantly underway to ensure that Fine Food Australia and all our exhibitions are delivered in a safe and controlled environment, within COVID-19 government guidelines, whatever they are at the time of the event.
Lead Capture Tool
Scan, qualify and track leads straight from a personal device on your stand, at no extra cost. Accelerate your sales with this easy-to-use lead capture system, included in your stand package.
Leads can be instantly accessed via the app or exported at any time post event. You’ll be able to rank and qualify your leads with custom questions so you can follow-up high priority prospects first.
NEW IN 2021
WHAT OUR EXHIBITORS THINKSYDNEY 2019
OUR VISITORSMore than ever before, the quality of the visitors to Fine Food Australia is so important. The Fine Food team is fully committed to targeting and attracting the right buyers, from the right businesses through our extensive and proven industry reach, to ensure a successful event for you in this new dynamic.
4%
Bakery/Patisserie
36%
General Food TOP INDUSTRY
SECTORS
52%
Foodservice
Café/Coffee Shop/Tea Room
Catering
Bar/ Club/ Venue
Foodservice Distributor
Aged Care & Health Care
Hotels/ Pubs
Education & Training
Liquor
Pizzeria
Restaurant
Association / Government / Media/Agency
Food Consultant / Food Broker
Food Importer / Exporter
Food Safety & Handling
Manufacturing
Wholesaler
8%
Retail
Butcher/Deli/Gourmet Store
Fast Food / Quick Service
Independent Food Store
Retail Distributor
Supermarket/Convenience Store/Department Store
93%SAID FINE FOOD AUSTRALIA IS
IMPORTANT TO THEIR BUSINESS
$135,149 AVERAGE SPEND PER VISITOR
WITH EXHIBITORS
60%OF VISITORS HAVE SOLE OR JOINT
PURCHASING RESPONSIBILITY
4HR 58MINS
DWELL TIME
SYDNEY 2019
VISITOR HIGHLIGHTS
24,116TOTAL VISITS
81% FROM NSW | 14% INTERSTATE
5% INTERNATIONAL
Fine Food Australia Engaged Database:
89,000 FOOD PROFESSIONALS
84,000 IN AUSTRALIA
55,000 IN NSW
4 | FINEFOODAUSTRALIA.COM.AU
32%Food Creators (Exec Chefs, Head Chefs,
Chefs, Cooks, Pâtissier, Baker etc.)
45%Owners/Managers
15%Sales/Marketing Operations
8%Education & Training
*Stats sourced from CAB Audited Fine Food Australia 2019 Post Show Report Attendee data
“Fine Food Australia is an excellent opportunity to put your food brand in front of a huge cross section of the industry whilst also giving you the opportunity to speak with alternative suppliers and similar businesses.”
MICHAEL HAYMAN, DIRECTOR FENGLEHORN PTY LTD
Top Visiting Companies:
7/11
Accor Hotels
Aldi
ALH Group
ANZ Stadium
Bidfood
Campbell Arnott’s
Chin Chin Sydney
Club Mudgee
Chef’s Hat
Coles
Compass Group
Costco
Crown Melb
Dnata Catering
Delaware North
Edgewater Dining
Gosford RSL
Hello Fresh
Hunter Valley Chocolate Co
Hungry Jacks
IGA
IKEA
I Love Dumplings
Mad Mex
Merivale
Park Hyatt
PwC
QT Restaurant
QTHC Restaurant
RACV Group
Rockpool Group
Sofitel Hotel
Star City
Woolworths
5 | FINEFOODAUSTRALIA.COM.AU *Job title, Industry and Product Interest stats sourced from Fine Food Australia 2019 Post Show Report
Catering & Hospitality Equipment
Coffee
Convenience Foods
Dairy
Drinks & Liquor
Food Technology
Foodservice Products
Free-from, Natural & Organic Food
Gourmet Food
Meat, Seafood & Poultry
Packaging
Retail Equipment & Products
Waste & Sustainability
Looking For Products:
The only trade show in Australia
whose attendance numbers are
independently audited
INDUSTRY REACH LIKE NO OTHERExhibiting at Fine Food Australia is more than just a stand. Our in-house marketing team are experienced marketers with the knowledge to maximise channels to reach a targeted audience of qualified buyers.
Free Tools for Exhibitors
Fine Food will provide you with resources and tools to help promote your presence at the show:
Digital visitor invites
Social Media posts & assets to share through your own channels
Digital Banners & Email Signatures
Bespoke options – speak to your Client Manager
Exhibitor Marketing Package
Included in your stand package as part of Fine Food, your exhibitor marketing package further supports the ROI of exhibiting in 2021, including:
WEB:• Company name
• Stand number
• 50 word description
• Contact information
• Company logo
• Web hyperlink
• Product categories index x 5
• Product profile (description and picture) x 5
• Social media links
DIGITAL EVENT APP:• Company name
• Stand number
• 50 word description
• Contact information
• Company logo
• Web hyperlink
• Documents
• Social media linksWant to explore more
Digital Options 365 Days a Year?
Look into our Digital & Product Directory
Opportunities.6 | FINEFOODAUSTRALIA.COM.AU
Exhibit and gain the benefits of targeted industry exposure through:
Trade and Media Partnerships
Including Broadsheet, Baling Business, Hospitality Magazine, Retail World and more
Email Campaign
Targeted and segmented email campaign to tens of thousands of contacts
Social Media Exposure
21,000+ Combined Social Media Community
Publicity
A professional PR agency focused on maximising audience reach
Partners & Supporters
Comms and information distributed through a network of industry associations and sponsors
Telemarketing
Speaking to hundreds of buyers a week!
EXHIBITING OPTIONS
7 | FINEFOODAUSTRALIA.COM.AU
COFFEEDRINKS FOOD
TALKING SHOP
TALKING TRENDS
HOSPITALITY & RETAIL TECH
PACKAGING
MEAT & SEAFOOD
CATERING EQUIPMENT
TASTE OF AUSTRALIA
BAKERY
FREE FROM / ORGANIC /
NATURAL / FRESH
DAIRY
FRONT OF HOUSE
EXITENTRY ENTRY
SYDNEY2021
Space $610 per m2 + GST
Shell Scheme $675 per m2 + GST
Walk On Package $745 per m2 + GST
3 x 3 – 9M $6,080 $6,665 $7,295
3 x 6 – 18M $11,570 $12,740 $14,000
3 x 9 – 27M $17,060 $18,815 $20,705
6 x 6 – 36M $22,550 $24,890 $27,410
15 x 3 – 45M $28,040 $30,965 $34,115
6 x 9 – 54M $33,530 $37,040 $40,820
6 x 12 – 72M $44,510 $49,190 $54,230
STAND RATES
NEST
LE G
OLDE
N CH
EFS
HAT
GREATAUSSIE
PIE COMP
BAKE SKILLS
ARTISAN BAKERY
INNO
VATI
ONS
IN P
ATIS
SERI
EST
AGE
ACF
ASCA COFFEE
CHAMPIONSHIPS
STRAIGHT TO THE
SOURCE
* Stand package price includes exhibitor marketing package and public liability insurance
* Corner Loading - $250 +GST charge applies per corner (2 x corner maximum cost)
* Additional Stand Size options available
* All prices are AUD & excl. GST
Speak to a Fine Food Team Member about exhibiting in 2021:
Jacqui Summerhill Key Account Manager +61 3 9261 4533
Holly Burgess Client Manager +61 3 9261 4512
Jerrie Vise Client Manager +61 3 9261 4695
CONTACTTHE TEAM
finefoodaustralia.com.au#finefood2021
2019 Show Partners
2019 Show Feature Partners
Talking Shop Stage Sponsor
Innovations in Patisserie Stage Sponsor
Innovations in Patisserie equipment sponsor
FCSI Innovation Kitchens supported by
Mastering the Art Sponsors
SPONSORS & PARTNERSPLATINUM SPONSOR
6-9 SEP 2021ICC Sydney Darling Harbour
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