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A CRASH COURSE ON CREATIVITY -‐ ASSIGNMENT 2
Rubén HERENCIA
Nespresso Shop -‐ Sabadell
Disregarding the fact that I love coffee, I have intenEonally put this shop on the first slide. In my opinion, I can feel in this shop all the nuances of this product. Anyone can live an awesome experience with a simple product: it’s just coffee!
No lights on ceiling, just focus light on product. Slowly-‐toasted-‐coffee brown colour in furniture, off-‐white floor, everything is in harmony with this commodity.
Everything is involved with the product. Furniture colours, light points, salespersons, POS,... everything you can see on the shop has a commonality: involve the customer with the coffee experience as much as possible. In the moment that we enter on the shop we find opened doors, warm stores, and everything has the corporate brand engraved.
La Cure Gourmande -‐ Barcelona
Walking down the street I’ve found this “old-‐fashioned shop”. When you are closer, you forget about smartphones, cars, and whatever the 21st century created.
Inside, you feel like a 60’s child, you can choose whatever you are looking for. Everything is here for your taste and your eyes. Even the packaging of the product seems to come from a long Eme ago.
But, not everything is coming from the past, the prices are coming from the future! But, this products and this experience deserves the price, tasteful cookies, a^er all, life seems to be sweeter a^er all…
Custo Shop -‐ Barcelona
In normal condiEons, I would never entered here. But when I hear “creaEvity” and “innovaEon”, comes to my mind several designers, specially this one.
Ignoring products (and prices also), I’ve seen an impressive staging, lights effects seems to add value to the product (and forget to waste light on ceilings or floor, they are not the objecEve of the customer).
¿Are you feeling cold when the Winter’s Season is presented? Maybe is not a coincidence…
¿And what you’d think about a retailer that has the shop on a Gaudi building? I’ve never seen that, but I’ve found the photo on the net. Then, maybe it’s Eme to see the product, and you will find that you are purchasing a top-‐class brand.
IKEA – L’Hospitalet de Llobregat
Everyone knows IKEA (don’t you?). But before this course, I’ve never noEced about several details. My partner said that she enjoys shopping at IKEA, that it’s a model of shop. You find everything at several range of prices. And we won’t talk about several smart designs.
I will talk about the shop-‐model. Unique path, signals well marked and lighted (see first picture!), everything is prepared that if you are looking for something, you will find it at take it home. And maybe you have to put in the car a few more things…
And if the path of IKEA is too long, or you are coming from far away, you will find from nurseries to restaurants to make the shopping greater!
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