7P - Service Industry (E-tutorials)

ONLINE - TUTORIAL BUSINESS

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Subject: Service Marketing

GROUP MEMBERS Amit Dangi Rahul Yadav Rohit Dhaula Shashank Rana Nitin Kumar Saurabh Kalia Vivek Khanna

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CONTENTS Introduction History What is online tutorial Merits & Demerits 7 P’s Market size Future

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Or… remembering that they are not machines…

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Conditions in Mid 90’s

Condition #1All the greatest speakers, coaches, authors and trainers in the world in personal development and business success lower their costs and travel by moving to the internet

Condition #2A major breakthrough in video quality allows their message to come to life and their content to be protected

Condition #3Web-based Membership model more stable and profitable than the old traditional model

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The result of 3 conditions

The greatest speakers, coaches, Authors move to the internet

+ Major breakthrough in video

+ Membership model perfect for streaming

content

= The E-Tutorials

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HISTORY 1989 – IBM started tutorial system. 1991 – Microsoft internal sharing. 1995 – Many tutorials launched but not successful. 1999 – Online tutorials by University of Phoenix . 2001 – Launched in India by NIIT. 2002 – Has really grew with the World Wide Web. 2005 – Has advanced tremendously.

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The university of phoenix is the largest educational institution in the world —

With over 2,32,000 students!04/08/2023Service Marketing 8

TRADITIONAL & ONLINE LEARNING

Traditional Classrooms and

schools Teachers Knowledge gained,

given Empty vessel model Isolated learning

Online – INSPIRE Virtual world/ every

where Facilitators Knowledge

constructed, shared Filled with ability

model Situated Learning

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NewOLD

ONLINE LEARNING

The focus is on the content…

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BEAUTY OF E-TUTORIALS

Easy access, convenient and cost effective. Many students are shy One to one teaching is always very effective Avoid Adverse Weather Conditions Balance a Job and Class Options when Returning to the Workplace Flexibility in Completing Assignments

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Components of online learning environments

Tutorial and assessment component (on-line modules, study guide, tests, grading tool, etc.)

Interaction component (e-mail, discussion boards, chat rooms, etc.)

Management component (registration and log-in tools, course schedule, announcement board, etc.)

Support component (on-line library, personal pages, tracking, etc.)04/08/2023Service Marketing 13

ADVANTAGES OF E-TUTORIALS

Students can send papers any time of the day, from anywhere.

Some students learn better in an anonymous setting. Tutors have more time to think over their response. Students can print the tutor's remarks and study them

as often as needed. Students can learn from the tutor's remarks in a setting

of their choice (at home, on the bus, etc.). Students get experience working with web forms,

email, and learn to read comments about their writing in writing.

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DISADVANTAGES OF E-TUTORIALS Tutors have a lot of guess work to do.

Students might have problems separating the tutor's remarks from their paper and/or applying the tutor's suggestions when they revise.

Some errors might be difficult to handle in an online session.

On the whole, online tutoring is better for global issues, such as essay structure and essay development, while one-to-one tutoring might still be better for teaching grammar.

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7P’S OF E-TUTORIALS

Product

Price

Place

Presentation

Participation (People)

Platform (Process)

Presence (Physical Evidence)

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1ST P - PRODUCT A good product speaks for itself.

Simplicity is the key.

The freedom to evolve is essential.

Can make endless combinations.

Two easiest and most effective tests for the product are - “If I were the customer will I choose it over others?” “Will you recommend it? ”

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2ND P - PRICE Price plays an important role.

"FREE" works much more.“Take a car for free and drive it for 100km is

impossible offer”

E-tutorials can be offered for free as demos for limited period.

Less resource – quite affordable.

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3RD P - PLACE Holds no meaning.

Freedom of place.

Access it from any where .

Needs computer and internet only.

“Place means comfort to customer”

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4TH P - PRESENTATION

Ambiance is to regular class.

Presentation is to E-tutorials.

Industry expert or the leading faculty/lecturer.

Will not attract customers if its not presented well.

“The way the product is presented plays a very important role.”

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5TH P - PARTICIPATION (PEOPLE)

Use of appropriate staff and people .

Who wants to have an competitive advantage.

Recruited staff has have Appropriate interpersonal skills, attitude and aptitude .

Service knowledge to provide the service that consumers are paying for.

“Consumers make judgments and deliver perceptions of the service based on the employees they interact with.”

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6TH P - PLATFORM (PROCESS)

Interactive platform is the basis of E-tutorials.

Must be taken as the highest priority.

Injecting simplicity and removing the barriers at platform level.

Platform equipped with viral tools and simple to operate and understand .

“The platform should be able to extract the crowd wisdom.”

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7TH P - PRESENCE (PHYSICAL EVIDENCE)

Online presence is very important.

Inter linking is important from search engine point of view but from visitors point also.

Inter-linking with colleges and corporate.

“ A good mix of product + platform + participation + price call assure a good online

presence.”

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E-TUTORIAL MARKET

E-learning market may grow from $27 million to $280 million by 2012

World wide market - Rs 46,800 crore. Indian market - Rs 105 crore to Rs 1,092 crore by 2012,

according to a report by brokerage firm CLSA Asia Pacific Markets.

Indian market, despite a 4 per cent market penetration, shows promise because of the size of the Indian population (100 crore) -- the absolute internet users are over 4 crore .

(Source: www.Tutorvista.com)

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“India’s internet penetration levels are very low and computers are very expensive here. A hybrid model, and not a 100 per cent e-learning model, would work better here,”

K Ganesh, founder and CEO of TutorVista,

THANK YOU

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