617-PATRICK Social Media Training - Boston Society of … · 2015-04-25 · Boston Society of...

Boston Society of ArchitectsMarketing/PR Wizards

(late adaptation of “Social Media Coolness For IEEE Consultants”)

Contact Information:(617)-PATRICKwww.617-patrick.compat@617-patrick.com Twitter: @617patrick

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• Teach you LinkedIn– Search engine

• Prospecting• Cold calling• First meeting

– Profile– Company profile– Networking– Other

• What else?

Goals

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4My Bio

• I do speeches and consulting on – Social Media

• LinkedIn, Facebook, Twitter, YouTube, …

– Google ranking (SEO & PPC)

• VP of Operations for search engine that was tied with Google in 2000

• I do NOT work for LinkedIn, Twitter, etc

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LinkedIn Basics

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What Is LinkedIn?

• Web site – Profiles– Database of connections– “Friends of friends” network

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LinkedIn

• Profile

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LinkedIn

• Friends are ”connections”

• Rolodex that updates when people move

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9LinkedIn

• LinkedIn is a search engine– Example: prospect for CFOs of local

companies

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Prospecting/Networking

• LinkedIn “Advanced Search”

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Friends Of Friends Network

You

1st Level

CEO, Death Star

Pilot

Attorney, Cornell Alumnus

Hitman

Primary Investigator,Professor Indiana Jones

2nd Level

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VP Of Finance, Michael Corleone

Marion Ravenwood

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Answered a series of questions until time ran out….

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Contact Information:(617)-PATRICKwww.617-patrick.compat@617-patrick.com Twitter: @617patrick

Thank You