View
40
Download
1
Category
Tags:
Preview:
Citation preview
Easing the path from intent to action
We are a grassroots, community service organization that seeks to:
expand the pool of local community activists and volunteers
originate our own projects when we identify an unmet need
Napa Valley CanDo’s Mission
10-10-10 for the Napa Food Bank Soles4Souls Waterways Stewards Drug Take-back with Clinic Ole Single-use Plastic Bag Ordinance
Selected CanDo Projects
The Give!Guide will help cultivate a culture of giving by inspiring a new community of givers to non-profit organizations.
It introduces a novel approach to year-end giving by emphasizing donations as small as $10, particularly from young and first time givers who may not yet see themselves as philanthropists.
The Napa Valley Give!Guide: Inspiring a Community of
Givers
1. Compressed time frame: November 1–December 31 (midnight)
2. Broad distribution of attractive, easy-to-use paper catalogue. 3. Donors go to user-friendly website to learn more and make donations.
Three Give!Guide Elements
Give!Guide distributed to 40k+ homes
3-5k additional copies available
Website goes up concurrently to accept donations
How does the Give!Guide work?
Donors review Give!Guide; learn more at G!G website; give to one or more NPOs with a single click.
Donations close Dec. 31. Checks issued in January. Everyone celebrates!
How do donors contribute?
Applicants must be 501(c)(3) organizations in good standing.
Applicants must have been in operation successfully for at least two years at time of application.
A significant portion of the beneficiaries or the work of the non-profit must be located in Napa County.
Who Can Apply?
Applicants should have a way of measuring and reporting on their work with a clear track record of results where possible.
The Napa Valley Give!Guide will not include private schools, private foundations, or scholarship funds.
Who Can Apply?
Preference will be given to organizations that meet the preceding criteria and represent a diverse cross-section of Valley NPOs.
Preference will also be given to organizations that demonstrate a strong commitment to a creative PR program in support of the Give!Guide.
Special Consideration
Month long application window (May 22-June 21): Two page, on-line form
Screening by committee of CanDo and community members
40 small, medium and large local NPOs selected for year one
How do local non-profits get involved?
Of the categories listed, which one best describes the focus of your non-profit?
Animals Health/Wellness Arts Seniors Community Social Action Education Youth Environment
Application highlights
Application: How does a donation of $50 further your mission?
How will you appeal to first time donors?
Outline your strategies to promote and encourage donations to your organization through the Give!Guide.
Application: Weighted criteria
May June July August Sept Jan
May 22:Application WindowOpens
June 21:Application Deadline
July 10:NPOs Notifiedof Selection
July 17:$250SelectionFee Due
Oct Nov December
July 25:NPO ProfilesDue
August 2:Meetingfor Selectees
Dec 31:G!G Campaign Closes at Midnight
October-December:Promo Campaign
Nov 1:G!G CatalogueDistributed
Jan:Checks Issued
NPOs write thank you notes
$250 fee
Design and implement a PR campaign to inform and engage potential supporters about participating through the Give!Guide.
What’s required from selected non-profits?
Incentives
Business partners
Non-profit employee recognition award
Potential Give!Guide Additions
In Oregon, Give!Guide NPOs report:
New donors and new funds;
Credibility in the community, “as if being in the G!G is a Good Housekeeping Seal of Approval.”
What’s in it for you?
Other benefits (e.g. partnerships with other NPOs, advertising, social media and other positive attention)
Organizations are likely to attain a higher profile in the community.
What’s in it for you?
Year 1: 20 NPOs Raised: $24,000
Year 9: 110 NPOs Raised: $1,967,000
Willamette Week (OR) Give!Guide Results
A Small Group of Committed Citizens
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.“ Margaret Mead
Volunteers of Napa Valley CanDo Leadership Napa Valley’s practicum group: “Infinity Squared”
You!
Who is making all of this happen?
The Napa Valley Give!Guide: Inspiring a Community of Givers
Recommended