4 Years of Coaching – What have I learnt?

4 Years of Coaching – What have I learnt?

Top problems

• Lack of sales• Marketing stopped working• High and growing Overheads• Inmates are running the asylum• Lack of owner time

One: Got-to have Passion

Two: Marketing is Key

Be Seen

• On the job• How you behave• Vehicles• Signage• Internet• Internet Media• PR

3. Total certainty

What are your customers questions?• Time• Price• What to expect• Protections

4. Inside out

What is the difference

Simon Sinek

People don’t buy what you do they buy why you do it

5 Boring wins and wins again

• Arrive on time• Send out your invoices• If it feels uncomfortable – it

usually is!• Do your sales calls

6: Staff that work

Where does the problem occur

• Define what you really need• Hire attitude not skills• Test them• Build the relationship not the job

7. Sorry - it is all about you

• Be above the line• Do what you are good at – get someone else

to do what you are not• Build relationships• Business is a long term game• Stay on purpose

Thank you

How you can help me

I get things done and see the business reality• SME CEO roles• Corporate– Marketing Manager– Business Development Manager– Project Manager